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1    So Tell Me About Yourself –Personal and Professional Branding for    LIS Students and ProfessionalsScott Brown & Kim ...
2 What is a brand      andwhy should I care?   © 2012 Kim Dority & Scott Brown
3© 2012 Kim Dority & Scott Brown
4© 2012 Kim Dority & Scott Brown
5A professional brand is NOT about… • Creating a phony “persona” • Pretending to be someone you’re not            © 2012 K...
6It IS about showcasing the best of  who you are – • Strengths in areas you care about • Shaping others’ assumptions about...
You take your brandwith you –no matter where             you go                           7            © 2012 Kim Dority &...
Why your professional brand           is really important                     to your career          © 2012 Kim Dority & ...
Provides stability and continuity           in the midst of workplace, economic chaos          © 2012 Kim Dority & Scott B...
Helps shape how people are willing to let you contribute –   Should they trust your judgment?          © 2012 Kim Dority &...
Positions you in the path of opportunity…even when you have no idea   where those opportunities            will be through...
You have a professional brand whether or not you “own” it….    …you must realize that if you aren’t managing your own     ...
Key brand characteristics –  what should a professional brand           say about you?            © 2012 Kim Dority & Scot...
Competencies –    What do you do –     or are you learning to do –          really well?           © 2012 Kim Dority & Sco...
Standards –What are your expectations of how you deliver those competencies?What level of performance should others expect...
Style –How do you communicate and interact with others?Not just first impressions, but your ongoing relations with classma...
How do you start building  or continue to build your           professional brand… while in college – and beyond?         ...
Think of all your interactions and connecting points….     • Co-workers     • Faculty     • Administration     • Advisers ...
• Your language• Your clothing• Your contributions as a student, co-  worker, volunteer• Your public communication,  espec...
Pop quiz:   What’s    your brand?            © 2012 Kim Dority & Scott Brown
What core values do you want     people to associate         with you?        © 2012 Kim Dority & Scott Brown
What passions do you want            to go public with?          © 2012 Kim Dority & Scott Brown
What talents and skills    do you want others       to think of when they                 think of you?          © 2012 Ki...
What if you’re just        starting out in                your career?          © 2012 Kim Dority & Scott Brown
Easy to work with,         plays well with others          © 2012 Kim Dority & Scott Brown
Strong team participant,         whether as leader            or team member         © 2012 Kim Dority & Scott Brown
Enthusiastic and energetic – Someone who contributes     positive energy to the         work environment          © 2012 K...
Someone whose judgment              can be trusted          © 2012 Kim Dority & Scott Brown
Reliable –                          • Meets deadlines                    • Willing to help others                   • Hand...
Confident enough in your  own skills and knowledge to       understand and respect              the value of others’      ...
Key take-away…  The quality of the opportunities you get correlates   directly to the work you’ve done building your   per...
Bottom line:Who do you want the world – especially potential employers –         to know you as?          © 2012 Kim Dorit...
33 Social tools give you anothermeans of building your brand in           the world          © 2012 Kim Dority & Scott Brown
34Social Media and Branding 101    Using social media to build              professional visibility             © 2012 Kim...
Branding with social tools   • Visibility, awareness, access        Layers of presence and visibility        Multiple acce...
Owning your brand –               and your future  • What are your passions?  • What are your skills?  • What do you want ...
And so…How can you demonstrate your passions and your expertise?  • LinkedIn?  • Blog?  • Tweet?                          ...
Which is best for you?   LinkedIn        • “Resume or CV on steroids”        • Connection is key   Blogs        • Professi...
What would you share?   • Articles, books, reports, items of interest         (not just your stuff)   • Resources   • Serv...
Owning your brand –               and your future      MAKING yourself relevant          by SHOWING UP     and DEMONSTRATI...
ResourcesThe 10Ks of Personal Branding. Kaplan Mobray, iUniverse, 2009.Career Distinction: Stand Out by Building Your Bran...
42What are your next three steps?  #1: Evaluate your current brand  #2:  #3:            © 2012 Kim Dority & Scott Brown
43Questions?© 2012 Kim Dority & Scott Brown
44          Thank you!Please don’t hesitate to contact us!    kimdority@gkdority.comscott@socialinformationgroup.com      ...
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So Tell Me About Yourself: Personal and Professional Branding for LIS Students and Professionals

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Presentation by Kim Dority and Scott Brown to the Rocky Mountain Chapter of SLA (RMSLA), December 20, 2012.

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Transcript of "So Tell Me About Yourself: Personal and Professional Branding for LIS Students and Professionals"

  1. 1. 1 So Tell Me About Yourself –Personal and Professional Branding for LIS Students and ProfessionalsScott Brown & Kim DoritySLA Rocky Mountain ChapterDecember 20, 2012 © 2012 Kim Dority & Scott Brown
  2. 2. 2 What is a brand andwhy should I care? © 2012 Kim Dority & Scott Brown
  3. 3. 3© 2012 Kim Dority & Scott Brown
  4. 4. 4© 2012 Kim Dority & Scott Brown
  5. 5. 5A professional brand is NOT about… • Creating a phony “persona” • Pretending to be someone you’re not © 2012 Kim Dority & Scott Brown
  6. 6. 6It IS about showcasing the best of who you are – • Strengths in areas you care about • Shaping others’ assumptions about your ability to contribute, add value © 2012 Kim Dority & Scott Brown
  7. 7. You take your brandwith you –no matter where you go 7 © 2012 Kim Dority & Scott Brown
  8. 8. Why your professional brand is really important to your career © 2012 Kim Dority & Scott Brown
  9. 9. Provides stability and continuity in the midst of workplace, economic chaos © 2012 Kim Dority & Scott Brown
  10. 10. Helps shape how people are willing to let you contribute – Should they trust your judgment? © 2012 Kim Dority & Scott Brown
  11. 11. Positions you in the path of opportunity…even when you have no idea where those opportunities will be throughout your career © 2012 Kim Dority & Scott Brown
  12. 12. You have a professional brand whether or not you “own” it…. …you must realize that if you aren’t managing your own professional image, someone else is. People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace. It is only wise to add your voice in framing others’ theories about who you are and what you can accomplish. – Laura Morgan Roberts © 2012 Kim Dority & Scott Brown
  13. 13. Key brand characteristics – what should a professional brand say about you? © 2012 Kim Dority & Scott Brown
  14. 14. Competencies – What do you do – or are you learning to do – really well? © 2012 Kim Dority & Scott Brown
  15. 15. Standards –What are your expectations of how you deliver those competencies?What level of performance should others expect from you? © 2012 Kim Dority & Scott Brown
  16. 16. Style –How do you communicate and interact with others?Not just first impressions, but your ongoing relations with classmates, co-workers, bosses, customers, etc. © 2012 Kim Dority & Scott Brown
  17. 17. How do you start building or continue to build your professional brand… while in college – and beyond? © 2012 Kim Dority & Scott Brown
  18. 18. Think of all your interactions and connecting points…. • Co-workers • Faculty • Administration • Advisers • Mentors • Guest speakers • Fellow association/committee members • Classmates Then consider the impact of… © 2012 Kim Dority & Scott Brown
  19. 19. • Your language• Your clothing• Your contributions as a student, co- worker, volunteer• Your public communication, especially online• Your attitude © 2012 Kim Dority & Scott Brown
  20. 20. Pop quiz: What’s your brand? © 2012 Kim Dority & Scott Brown
  21. 21. What core values do you want people to associate with you? © 2012 Kim Dority & Scott Brown
  22. 22. What passions do you want to go public with? © 2012 Kim Dority & Scott Brown
  23. 23. What talents and skills do you want others to think of when they think of you? © 2012 Kim Dority & Scott Brown
  24. 24. What if you’re just starting out in your career? © 2012 Kim Dority & Scott Brown
  25. 25. Easy to work with, plays well with others © 2012 Kim Dority & Scott Brown
  26. 26. Strong team participant, whether as leader or team member © 2012 Kim Dority & Scott Brown
  27. 27. Enthusiastic and energetic – Someone who contributes positive energy to the work environment © 2012 Kim Dority & Scott Brown
  28. 28. Someone whose judgment can be trusted © 2012 Kim Dority & Scott Brown
  29. 29. Reliable – • Meets deadlines • Willing to help others • Handles pressure well • Shows up ready to engage, physically and mentally © 2012 Kim Dority & Scott Brown
  30. 30. Confident enough in your own skills and knowledge to understand and respect the value of others’ © 2012 Kim Dority & Scott Brown
  31. 31. Key take-away… The quality of the opportunities you get correlates directly to the work you’ve done building your personal brand. Strong brand builders get great mentors and solid networks, and those tools, in turn, build stronger brands. In a world where there are no more corporate ladders to land on, your brand is the platform your career will stand on. - Penelope Trunk, author/career columnist © 2012 Kim Dority & Scott Brown
  32. 32. Bottom line:Who do you want the world – especially potential employers – to know you as? © 2012 Kim Dority & Scott Brown
  33. 33. 33 Social tools give you anothermeans of building your brand in the world © 2012 Kim Dority & Scott Brown
  34. 34. 34Social Media and Branding 101 Using social media to build professional visibility © 2012 Kim Dority & Scott Brown
  35. 35. Branding with social tools • Visibility, awareness, access Layers of presence and visibility Multiple access points to you • Reinforce YOUR brand Demonstrate your expertise, knowledge, personality • Enhance opportunities and “serendipity” Attract potential employers, colleagues, and clients to you 35 © 2012 Kim Dority & Scott Brown
  36. 36. Owning your brand – and your future • What are your passions? • What are your skills? • What do you want to learn? • What do you really want? • Where do you want to grow? 36 © 2012 Kim Dority & Scott Brown
  37. 37. And so…How can you demonstrate your passions and your expertise? • LinkedIn? • Blog? • Tweet? 37 © 2012 Kim Dority & Scott Brown
  38. 38. Which is best for you? LinkedIn • “Resume or CV on steroids” • Connection is key Blogs • Professional online journal • Content is key Twitter • Personal news feed • Connection, content and speed are key 38 © 2012 Kim Dority & Scott Brown
  39. 39. What would you share? • Articles, books, reports, items of interest (not just your stuff) • Resources • Services • Interests • Promote others’ events, content • Interesting stuff • Fun stuff Most importantly: Add your perspective – this is what makes you stand out 39 © 2012 Kim Dority & Scott Brown
  40. 40. Owning your brand – and your future MAKING yourself relevant by SHOWING UP and DEMONSTRATING your PASSION, VALUE, and EXPERTISE 40 © 2012 Kim Dority & Scott Brown
  41. 41. ResourcesThe 10Ks of Personal Branding. Kaplan Mobray, iUniverse, 2009.Career Distinction: Stand Out by Building Your Brand. William Arruda and Kirsten Dixson, Wiley, 2007.Get Slightly Famous. Steven Van Yoder, Bay Tree Publishing, 2007.Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan Schwabel, Kaplan, 2009.Managing Brand You: 7 Steps to Creating Your Most Successful Self. Jerry S. Wilson, AMACOM, 2008.Self-Promotion for Introverts: The Quiet Guide to Getting Ahead / Nancy Ancowitz, McGraw-Hill, 2009.You Are a Brand! How Smart People Brand Themselves. Catherine Kaputa, Davies-Black, 2006. © 2012 Kim Dority & Scott Brown
  42. 42. 42What are your next three steps? #1: Evaluate your current brand #2: #3: © 2012 Kim Dority & Scott Brown
  43. 43. 43Questions?© 2012 Kim Dority & Scott Brown
  44. 44. 44 Thank you!Please don’t hesitate to contact us! kimdority@gkdority.comscott@socialinformationgroup.com © 2012 Kim Dority & Scott Brown
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