So Tell Me About Yourself: Personal and Professional Branding for LIS Students and Professionals

You have a professional brand whether or not you “own” it…. …you must realize that if you aren’t managing your own professional image, someone else is. People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace. It is only wise to add your voice in framing others’ theories about who you are and what you can accomplish. – Laura Morgan Roberts © 2012 Kim Dority & Scott Brown

Think of all your interactions and connecting points…. • Co-workers • Faculty • Administration • Advisers • Mentors • Guest speakers • Fellow association/committee members • Classmates Then consider the impact of… © 2012 Kim Dority & Scott Brown

Key take-away… The quality of the opportunities you get correlates directly to the work you’ve done building your personal brand. Strong brand builders get great mentors and solid networks, and those tools, in turn, build stronger brands. In a world where there are no more corporate ladders to land on, your brand is the platform your career will stand on. - Penelope Trunk, author/career columnist © 2012 Kim Dority & Scott Brown

Branding with social tools • Visibility, awareness, access Layers of presence and visibility Multiple access points to you • Reinforce YOUR brand Demonstrate your expertise, knowledge, personality • Enhance opportunities and “serendipity” Attract potential employers, colleagues, and clients to you 35 © 2012 Kim Dority & Scott Brown

Owning your brand – and your future • What are your passions? • What are your skills? • What do you want to learn? • What do you really want? • Where do you want to grow? 36 © 2012 Kim Dority & Scott Brown

Which is best for you? LinkedIn • “Resume or CV on steroids” • Connection is key Blogs • Professional online journal • Content is key Twitter • Personal news feed • Connection, content and speed are key 38 © 2012 Kim Dority & Scott Brown

What would you share? • Articles, books, reports, items of interest (not just your stuff) • Resources • Services • Interests • Promote others’ events, content • Interesting stuff • Fun stuff Most importantly: Add your perspective – this is what makes you stand out 39 © 2012 Kim Dority & Scott Brown

ResourcesThe 10Ks of Personal Branding. Kaplan Mobray, iUniverse, 2009.Career Distinction: Stand Out by Building Your Brand. William Arruda and Kirsten Dixson, Wiley, 2007.Get Slightly Famous. Steven Van Yoder, Bay Tree Publishing, 2007.Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan Schwabel, Kaplan, 2009.Managing Brand You: 7 Steps to Creating Your Most Successful Self. Jerry S. Wilson, AMACOM, 2008.Self-Promotion for Introverts: The Quiet Guide to Getting Ahead / Nancy Ancowitz, McGraw-Hill, 2009.You Are a Brand! How Smart People Brand Themselves. Catherine Kaputa, Davies-Black, 2006. © 2012 Kim Dority & Scott Brown

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So Tell Me About Yourself: Personal and Professional Branding for LIS Students and Professionals

by Scott Brown on Dec 18, 2012

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So Tell Me About Yourself: Personal and Professional Branding for LIS Students and Professionals Presentation Transcript