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Putting Social to Work: Real-Life Examples of Organizations and Info Pros Using Social Networking Tools

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Slides from Library Buzz session held in Second Life, July 30, 2009

Slides from Library Buzz session held in Second Life, July 30, 2009

Published in: Technology, Health & Medicine

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  • 1. Putting Social to Work: Real-Life Examples of Organizations and Info Pros Using Social Networking Tools Library Buzz – July 30, 2009 Scott Brown – Social Information Group 1 1
  • 2. Agenda Overview and some examples Why social networking tools? Topeka and Shawnee County Public Library Considerations Q&A throughout! 2
  • 3. The Social Networking jumble 3
  • 4. May 2009: Twitter trumps New York Times, Wall Street Journal Twitter surpassed The New York Times and The Wall Street Journal in unique visitors last month, due in part to the followers that celebrity tweeters such as Oprah Winfrey and Ashton Kutcher draw. SmartBrief, May 2009 4
  • 5. What do these tools have in common? Connecting Sharing Participating 5
  • 6. 6
  • 7. What happens when you add information? Serendipity Community Loyalty 7
  • 8. Layers of presence & accessibility 8 Topeka & Shawnee County Public Library
  • 9. 9
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  • 17. 17
  • 18. 18
  • 19. 19
  • 20. Book plug Author plug Event plug 20
  • 21. What would you tweet? 21
  • 22. Considerations: Logical/technical Technology and firewall issues Privacy and confidentiality Adoption and usage Multiple tools Making the time/wasting the time Dedicating time and energy – following through 22
  • 23. Considerations: Organization/personal Creating or sharing a “personality” Shift in thinking about your role Authority to moderator One to many to many to many Loss of control Can you/your group/your organization handle that? 23
  • 24. Opportunities with these tools  These tools have changed how people interact and find information  Multiple channels, multiple topics  Do one thing, share in multiple places  Blog  “Tweet” about your blog entries  Feed your Twitter streams into your blog  Feed your blog entries into your Facebook profile  Etc., etc. etc. 24
  • 25. Good rules for sharing Be brief Make it useful Know your audience Make it personal Make it fresh Relate it to your business and/or value Adapted from Chris Brogan:  http://www.chrisbrogan.com 25
  • 26. Which might be best for you? Facebook – why? Blogs – why? Twitter – why? Others – why? 26
  • 27. Suggestions  Experiment and play around with these tools  See what works for you  Invite and involve others  People who are already using these technologies expect to be invited  They’re called “social” tools for a reason  Leverage what others are doing  Do one thing well first. 27
  • 28. Suggestions  Integrate into workflow  Make it personal.  Make it obvious!  Don’t use social tools as your ONLY tool  Complementary to what you’re already doing  Have fun! 28
  • 29. Connect with me  Scott Brown  LinkedIn: linkedin.com/in/scottrbrown  Twitter: twitter.com/scbrown5  Blog: scottbrown.typepad.com  Podcast: scottbrown.typepad.com/music_therapy  Facebook: http://www.facebook.com/scott.r.brown  Second Life: Steven Source  Email: scott_r_brown@comcast.net  Social Information Group  URL: socialinformationgroup.com  Twitter: twitter.com/socialinfo  Email: scott@socialinformationgroup.com 29 29
  • 30. Thank you! Library Buzz – July 30, 2009 Scott Brown – Social Information Group scott@socialinformationgroup.com 30 http://www.socialinformationgroup.com