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Presentation for the San Francisco Chapter of SLA, January 19, 2012. The presentation covers Google +: what it is and how you'd use it to find and share information.

Presentation for the San Francisco Chapter of SLA, January 19, 2012. The presentation covers Google +: what it is and how you'd use it to find and share information.

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  • 1. GOOGLE + = ? Scott Brown, Owner Social Information Group January 19, 2012 SLA San Francisco Chapter 1 © 2012 Social Information Group
  • 2. Google + = ? What makes it unique Some ideas on mining it for information Tracking people, organizations, topics Managing your own information What’s next?AGENDA 2 © 2012 Social Information Group 2
  • 3. GOOGLE + = ? 3 © 2012 Social Information Group© fotolia 3
  • 4. • Google’s version of a social networkWHAT IS IT? • “Professional Facebook” • Integrated with Google stuff – even more so now Kindle for iPad/iPhone 4 © 2012 Social Information Group 4
  • 5. WHAT IS IT? A brief history • Launched June 2011 • Quickly gained 40 million users • Originally focused on individuals • November 2011: Launched business pages • Estimates are 62 million users as of December 2011, with hundreds of Kindle for iPad/iPhone day thousands joining every • As of January 2012, results integrated into search 5 © 2012 Social Information Group 5
  • 6. The latest – G+ results added toWHAT IS IT? Google search results Kindle for iPad/iPhone 6 © 2012 Social Information Group 6
  • 7. Why do people keep “adding me toWHAT IS IT? their circles”, dammit? • Any G+ user can an add anyone else to their circles Kindle for iPad/iPhone 7 © 2012 Social Information Group 7
  • 8. Why do people keep “adding me toWHAT IS IT? their circles”, dammit? • Any G+ user can an add anyone else to their circles – see? Kindle for iPad/iPhone 8 © 2012 Social Information Group 8
  • 9. WHAT MAKES IT UNIQUE? 9 © 2012 Social Information Group 9© fotolia
  • 10. FEATURES • Profile Kindle for iPad/iPhone 10 © 2012 Social Information Group 10
  • 11. FEATURES • Posts/discussions (aka Streams) • Photos Kindle for iPad/iPhone 11 © 2012 Social Information Group 11
  • 12. FEATURES • “Hangouts” Kindle for iPad/iPhone 12 © 2012 Social Information Group 12
  • 13. FEATURES • • “+1” Circles The special stuff • Pages (as opposed to Profiles) • “Sparks” • “Ripples” Kindle for iPad/iPhone 13 © 2012 Social Information Group 13
  • 14. +1 = Endorsement 14 © 2012 Social Information Group 14
  • 15. Circles 15© 2012 Social Information Group 15
  • 16. Circles 16© 2012 Social Information Group 16
  • 17. Google + Pages 17 © 2012 Social Information Group 17
  • 18. Google + Pages 18 © 2012 Social Information Group 18
  • 19. Google + Sparks 19 © 2012 Social Information Group 19
  • 20. Google + Ripples 20 © 2012 Social Information Group 20
  • 21. SOME IDEAS 21 © 2012 Social Information Group 21© fotolia
  • 22. SOME IDEAS • Use +1 as a new kind of social bookmarking service • Like Facebook with Delicious capabilities • Sparks as an alternative news search • What’s being shared the most? • Ripples to see connections and influencers Kindle for Find and follow people and pages • iPad/iPhone of interest 22 © 2012 Social Information Group 22
  • 23. • For sharing informationCIRLCES • For finding informationKindle for iPad/iPhone 23 © 2012 Social Information Group 23
  • 24. How are companies thinking about circles? 24 © 2012 Social Information Group 24
  • 25. TRACKING 25 © 2012 Social Information Group 25© fotolia
  • 26. • Thought leadersPEOPLE• Industry leaders • Organizational peopleKindle for iPad/iPhone 26 © 2012 Social Information Group 26
  • 27. ORGANIZATIONS • Organizational page(s) • Competitor pages • Competitor employees Kindle for iPad/iPhone 27 © 2012 Social Information Group 27
  • 28. Tracking organizations 28 © 2012 Social Information Group 28
  • 29. • Thought leaders (again)TOPICS• Saved searches • Industry circlesKindle for iPad/iPhone 29 © 2012 Social Information Group 29
  • 30. MANAGING YOUR OWN INFORMATION unprofound - Jim 30 © 2012 Social Information Group 30
  • 31. MANAGING Settings and privacy • Circle visibility • Profile visibility • Sharing options • Include personal search results? 31 © 2012 Social Information Group 31
  • 32. MANAGING Profile view 32 © 2012 Social Information Group 32
  • 33. WHAT’S NEXT? unprofound - Jim 33 © 2012 Social Information Group 33
  • 34. WHAT’S NEXT Recent developments • Of course, G+ search results • Multiple administrators for organization pages • Watch for new developments 34 © 2012 Social Information Group 34
  • 35. THE BIG QUESTIONS Will it last? Impossible to say. Remember 35 Google Wave? © 2012 Social Information Group 35
  • 36. THE BIG QUESTIONS Will it kill Facebook? Impossible to say. 36 © 2012 Social Information Group 36
  • 37. THE BIG QUESTIONS Finally: Should I bother with it? Yes. 37 © 2012 Social Information Group 37
  • 38. THE BIG QUESTIONS Finally: Should I bother with it? Why? • Adoption is massive • Information is being shared – and you can leverage it both for finding and sharing • It’s still evolving 38 © 2012 Social Information Group 38
  • 39. TAKEAWAYS Next steps • Check it out – without logging in. • Sign up. • Create some circles of interest to you, and see how it works. • Keep watching it. 39 © 2012 Social Information Group 39
  • 40. THANKSScott BrownSocial Information GroupEmail: scott@socialinformationgroup.comTwitter: @scbrown5 and @socialinfoGoogle +: Scott Brown - stevensource5@gmail.comLinkedIn:http://www.linkedin.com/in/scottrbrownhttp://www.socialinformationgroup.com 40 © 2012 Social Information Group 40
  • 41. SOURCES & READING • Google + : http://plus.google.com • Google + support (including “how tos”: http://support.google.com/plus/?hl=en • Google + social network lets firms have their own pages: http://www.bbc.co.uk/news/technology- 15625577 • With Facebook in crosshairs, Google + opens for business: http://adage.com/article/digital/google- open-business/230862/ • Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages- for-libraries • Is Google + a Plus for Information Pros? The Information Advisor, September 2011 41 © 2012 Social Information Group 41
  • 42. SOURCES & READING • Google’s results get more personal with “Search Plus Your World”: http://searchengineland.com/googles-results- get-more-personal-with-search-plus-your-world- 107285 • Google to provide personal search results: http://www.sfgate.com/cgi- bin/article.cgi?f=/c/a/2012/01/11/BUM81MN9J V.DTL • 3 successful Google + pages and why they work: http://www.socialmediaexaminer.com/3- successful-google-pages-and-why-they-work/ 42 © 2012 Social Information Group 42