Branding Yourself and Your Library Career on LinkedIn

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Scott Brown, Social Information Group - webinar for the Colorado Library Consortium (CLiC), December 2012

Scott Brown, Social Information Group - webinar for the Colorado Library Consortium (CLiC), December 2012

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  • 1. Branding Yourself and Your Library Career on LinkedIn Scott Brown, Social Information Group – December 2012 Colorado Library Consortium (CLiC) © 2012 Social Information Group 1
  • 2. Agenda• What do we mean by “branding”?• Why LinkedIn?• Free vs paid versions• The basics• LinkedIn for for the next step in your career• Showcasing your skills and increasing your visibility• Final thoughts• Q&A © 2012 Social Information Group 2
  • 3. A personal LinkedIn story© 2012 Social Information Group 3
  • 4. Branding© 2012 Social Information Group 4
  • 5. Branding© 2012 Social Information Group 5
  • 6. Branding© 2012 Social Information Group 6
  • 7. Branding© 2012 Social Information Group 7
  • 8. What’s your brand?© 2012 Social Information Group 8
  • 9. Social tools: Professional use vs. personal use Tone Content© 2012 Social Information Group 9
  • 10. Why LinkedIn?• More than 120 people signing up every hour.• More than 150 million members in over 200 countries.• 4.2 billion people searches in 2011. © 2012 Social Information Group 10
  • 11. Why LinkedIn?• Executives from all Fortune 500 companies are members.• Used by recruiters in 82 of the Fortune 100 companies.• More than 2 million companies have LinkedIn Company Pages.• Hundreds of thousands of job applications have been submitted via LinkedIn.• Recruiters increasingly using social tools to source employees directly.Sources: About LinkedIn: http://press.linkedin.com/about and WSJ:http://online.wsj.com/article/SB10001424052748704307404576080492613858846.html © 2012 Social Information Group 11
  • 12. Why LinkedIn?• Rich and unique job, organization, and industry information• Centralized place to have your professional content• Familiar format – like a resume• Many companies sourcing jobs via LinkedIn• Great place to jump in and “get good” at social networking © 2012 Social Information Group 12
  • 13. Poll Which of the following describe you? (Check all that apply)• I have not signed up for LinkedIn• I have signed up but have not done anything with it• I have signed up and have a good profile• I have a good profile and a strong network• I’m a LinkedIn God or Goddess © 2012 Social Information Group 13
  • 14. http://www.linkedin.com• What is it?  Online professional networking tool• Think:  Your professional/community tool  Free & subscription versions  Visible to recruiters, hiring agents, etc.• What’s the  Central clearinghouse for information about advantage? you  Build a strong professional network  Groups  Share and demonstrate expertise• Where do I find it?  http://www.linkedin.com © 2012 Social Information Group 14
  • 15. How do I get started?• Sign up• Import your resume• Connect • People you know • Peers, fellow employees• Join groups© 2012 Social Information Group 15
  • 16. The basics• Photo• Headline• Customized URL• Summary• Employment• Education• Honors & awards• Interests © 2012 Social Information Group 16
  • 17. Photo• Why? • People can put a face to a name • And because, this looks unprofessional: © 2012 Social Information Group 17 17
  • 18. Headline• Why? • Your “one-liner” about you and your impact • Gets posted anytime you are active in LinkedIn! © 2012 Social Information Group 18 18
  • 19. Customized profile link• Why? • Personal branding – looks professional • Put anywhere – email signature, business card, web site, etc. © 2012 Social Information Group 19 19
  • 20. Customized URLs• Why? • Personal branding & drive traffic to your site(s) • And because, even though this is standard, this looks unprofessional/unbranded: © 2012 Social Information Group 20 20
  • 21. Summary• Why? • This is your ‘elevator pitch’ in written form • Quickly illustrate your impact, key skills • Key words and phrases for searching • Can also call out “Specialties” © 2012 Social Information Group 21 21
  • 22. Position descriptions• Why? • Specifics of your experience & impact • Add in keywords & details that don’t fit in your summary © 2012 Social Information Group 22 22
  • 23. KeywordsLook for them and synch them up• Job postings• Resume/LinkedIn – Targeted to one job – Targeted to the types of jobs you want © 2012 Social Information Group 23 23
  • 24. Keywords© 2012 Social Information Group 24 24
  • 25. KeywordsIn LinkedIn, use them in:• Summary• Specialties• Experience descriptions• Volunteer work• Education• Interests• Skills (if they match up with LinkedIn skills) © 2012 Social Information Group 25 25
  • 26. LinkedIn connection Import tools  Relatives Good connectors: Friends  Mentors  HR people, esp. Past colleagues recruiters Current  500+ connected colleagues people Me  Connecting through Schoolmates & groups professors © 2012 Social Information Group 26 26
  • 27. LinkedIn connectionGroups Associations & groups you belong to Groups you’re interested in Large groups© 2012 Social Information Group 27 27
  • 28. Why subscribe?• InMail: LinkedIn “email”, can send without connection or introduction• Expanded Profile Views: Expanded profile view for everyone on LinkedIn, including people outside your network• Who’s Viewed My Profile• Additional features © 2012 Social Information Group 28 28
  • 29. Why subscribe?© 2012 Social Information Group 29 29 29
  • 30. LinkedIn for the next step in your career• Showcasing yourself• Skills building• Using advanced features – Adding sections – Applications © 2012 Social Information Group 30
  • 31. Skills• Why? • “Tag” yourself for more “findability” • Find jobs associated with your skills • Recruiters use these to find you! © 2012 Social Information Group 31
  • 32. Status updates• Why? • Demonstrate your industry awareness • Keeps you in your connections’ awareness • “Like” & comment on others’ updates © 2012 Social Information Group 32
  • 33. Groups• Why? • Demonstrate your knowledge and expertise • Connect with industry and professional experts • Capture industry “buzz” © 2012 Social Information Group 33
  • 34. Publications• Why? • Draw in your additional content • Let people know more about your work 34 © 2012 Social Information Group
  • 35. Applications• Slides, blogs, certifications, reading list, events, languages, projects, patents• Why? • Draw in your additional content • Let people know more 35 about you © 2012 Social Information Group
  • 36. How do you know it’s working? People connect with you Increasingly showing up in search results Increased profile views People are responding to you and asking you questions You get headhunted!© 2012 Social Information Group 36 36
  • 37. Logistics• Update regularly – even just a little bit• Move your profile sections around• Look at “people you might know” and connect!• Review quarterly • Add articles, new presentations • Solicit recommendations • See what new features are available • Check your settings 37 © 2012 Social Information Group
  • 38. Questions© 2012 Social Information Group 38
  • 39. Thank you! Scott Brown and Social Information Group Enhance your online visibility and marketing using the best social networking tools - tailored to your specific needs Coaching to help you be your best – from new to seasoned professionalsContact me: scott@socialinformationgroup.com http://www.socialinformationgroup.com 303-834-7553 © 2012 Social Information Group 39
  • 40. LinkedIn checklist Photo  Key words &  Articles Title phrases  Slides Personalized  Interests  Twitter link  Education  Blog Website links  Award & Honors  Other apps Summary  Contact settings Current  Recommendations positions Volunteer positions © 2012 Social Information Group 40 40