Branding Yourself and Your Library       Career on LinkedIn                    Scott Brown, Social Information Group – Dec...
Agenda•   What do we mean by “branding”?•   Why LinkedIn?•   Free vs paid versions•   The basics•   LinkedIn for for the n...
A personal LinkedIn story© 2012 Social Information Group                                  3
Branding© 2012 Social Information Group                                      4
Branding© 2012 Social Information Group                                      5
Branding© 2012 Social Information Group                                      6
Branding© 2012 Social Information Group                                      7
What’s your brand?© 2012 Social Information Group                                  8
Social tools: Professional use vs. personal use      Tone     Content© 2012 Social Information Group                      ...
Why LinkedIn?• More than 120 people signing up every hour.• More than 150 million members in over 200 countries.• 4.2 bill...
Why LinkedIn?• Executives from all Fortune 500 companies are members.• Used by recruiters in 82 of the Fortune 100 compani...
Why LinkedIn?• Rich and unique job, organization, and  industry information• Centralized place to have your professional  ...
Poll             Which of the following describe you?                    (Check all that apply)•   I have not signed up fo...
http://www.linkedin.com• What is it?                            Online professional networking tool• Think:              ...
How do I get started?• Sign up• Import your resume• Connect   • People you know   • Peers, fellow employees• Join groups© ...
The basics•   Photo•   Headline•   Customized URL•   Summary•   Employment•   Education•   Honors & awards•   Interests   ...
Photo• Why? • People can put a face to a   name • And because, this looks   unprofessional:  © 2012 Social Information Gro...
Headline• Why? • Your “one-liner” about you and your impact • Gets posted anytime you are active in LinkedIn!  © 2012 Soci...
Customized profile link• Why? • Personal branding – looks professional • Put anywhere – email signature, business card,   ...
Customized URLs• Why? • Personal branding & drive traffic to your site(s) • And because, even though this is standard, thi...
Summary• Why? •   This is your ‘elevator pitch’ in written form •   Quickly illustrate your impact, key skills •   Key wor...
Position descriptions• Why? • Specifics of your experience & impact • Add in keywords & details that don’t fit in your   s...
KeywordsLook for them and synch them up• Job postings• Resume/LinkedIn  – Targeted to one job  – Targeted to the types of ...
Keywords© 2012 Social Information Group                                          24                                     24
KeywordsIn LinkedIn, use them in:•   Summary•   Specialties•   Experience descriptions•   Volunteer work•   Education•   I...
LinkedIn connection Import tools                        Relatives         Good connectors: Friends                     ...
LinkedIn connectionGroups Associations & groups you belong to Groups you’re interested in Large groups© 2012 Social Inf...
Why subscribe?• InMail: LinkedIn “email”, can send without  connection or introduction• Expanded Profile Views: Expanded p...
Why subscribe?© 2012 Social Information Group                                  29                                         ...
LinkedIn for the next step                    in your career• Showcasing yourself• Skills building• Using advanced  featur...
Skills• Why? • “Tag” yourself for more “findability” • Find jobs associated with your skills • Recruiters use these to fin...
Status updates• Why? • Demonstrate your industry awareness • Keeps you in your connections’ awareness • “Like” & comment o...
Groups• Why? • Demonstrate your knowledge and expertise • Connect with industry and professional experts • Capture industr...
Publications• Why? • Draw in your additional content • Let people know more about your work                          34  ©...
Applications• Slides, blogs, certifications, reading list,  events, languages, projects, patents• Why?   • Draw in your ad...
How do you know it’s working? People connect with you Increasingly showing up in search results Increased profile views...
Logistics• Update regularly – even just a little bit• Move your profile sections around• Look at “people you might know” a...
Questions© 2012 Social Information Group                                      38
Thank you!   Scott Brown and Social Information Group Enhance your online visibility and  marketing using the best social...
LinkedIn checklist Photo                               Key words &         Articles Title                             ...
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Branding Yourself and Your Library Career on LinkedIn

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Scott Brown, Social Information Group - webinar for the Colorado Library Consortium (CLiC), December 2012

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Branding Yourself and Your Library Career on LinkedIn

  1. 1. Branding Yourself and Your Library Career on LinkedIn Scott Brown, Social Information Group – December 2012 Colorado Library Consortium (CLiC) © 2012 Social Information Group 1
  2. 2. Agenda• What do we mean by “branding”?• Why LinkedIn?• Free vs paid versions• The basics• LinkedIn for for the next step in your career• Showcasing your skills and increasing your visibility• Final thoughts• Q&A © 2012 Social Information Group 2
  3. 3. A personal LinkedIn story© 2012 Social Information Group 3
  4. 4. Branding© 2012 Social Information Group 4
  5. 5. Branding© 2012 Social Information Group 5
  6. 6. Branding© 2012 Social Information Group 6
  7. 7. Branding© 2012 Social Information Group 7
  8. 8. What’s your brand?© 2012 Social Information Group 8
  9. 9. Social tools: Professional use vs. personal use Tone Content© 2012 Social Information Group 9
  10. 10. Why LinkedIn?• More than 120 people signing up every hour.• More than 150 million members in over 200 countries.• 4.2 billion people searches in 2011. © 2012 Social Information Group 10
  11. 11. Why LinkedIn?• Executives from all Fortune 500 companies are members.• Used by recruiters in 82 of the Fortune 100 companies.• More than 2 million companies have LinkedIn Company Pages.• Hundreds of thousands of job applications have been submitted via LinkedIn.• Recruiters increasingly using social tools to source employees directly.Sources: About LinkedIn: http://press.linkedin.com/about and WSJ:http://online.wsj.com/article/SB10001424052748704307404576080492613858846.html © 2012 Social Information Group 11
  12. 12. Why LinkedIn?• Rich and unique job, organization, and industry information• Centralized place to have your professional content• Familiar format – like a resume• Many companies sourcing jobs via LinkedIn• Great place to jump in and “get good” at social networking © 2012 Social Information Group 12
  13. 13. Poll Which of the following describe you? (Check all that apply)• I have not signed up for LinkedIn• I have signed up but have not done anything with it• I have signed up and have a good profile• I have a good profile and a strong network• I’m a LinkedIn God or Goddess © 2012 Social Information Group 13
  14. 14. http://www.linkedin.com• What is it?  Online professional networking tool• Think:  Your professional/community tool  Free & subscription versions  Visible to recruiters, hiring agents, etc.• What’s the  Central clearinghouse for information about advantage? you  Build a strong professional network  Groups  Share and demonstrate expertise• Where do I find it?  http://www.linkedin.com © 2012 Social Information Group 14
  15. 15. How do I get started?• Sign up• Import your resume• Connect • People you know • Peers, fellow employees• Join groups© 2012 Social Information Group 15
  16. 16. The basics• Photo• Headline• Customized URL• Summary• Employment• Education• Honors & awards• Interests © 2012 Social Information Group 16
  17. 17. Photo• Why? • People can put a face to a name • And because, this looks unprofessional: © 2012 Social Information Group 17 17
  18. 18. Headline• Why? • Your “one-liner” about you and your impact • Gets posted anytime you are active in LinkedIn! © 2012 Social Information Group 18 18
  19. 19. Customized profile link• Why? • Personal branding – looks professional • Put anywhere – email signature, business card, web site, etc. © 2012 Social Information Group 19 19
  20. 20. Customized URLs• Why? • Personal branding & drive traffic to your site(s) • And because, even though this is standard, this looks unprofessional/unbranded: © 2012 Social Information Group 20 20
  21. 21. Summary• Why? • This is your ‘elevator pitch’ in written form • Quickly illustrate your impact, key skills • Key words and phrases for searching • Can also call out “Specialties” © 2012 Social Information Group 21 21
  22. 22. Position descriptions• Why? • Specifics of your experience & impact • Add in keywords & details that don’t fit in your summary © 2012 Social Information Group 22 22
  23. 23. KeywordsLook for them and synch them up• Job postings• Resume/LinkedIn – Targeted to one job – Targeted to the types of jobs you want © 2012 Social Information Group 23 23
  24. 24. Keywords© 2012 Social Information Group 24 24
  25. 25. KeywordsIn LinkedIn, use them in:• Summary• Specialties• Experience descriptions• Volunteer work• Education• Interests• Skills (if they match up with LinkedIn skills) © 2012 Social Information Group 25 25
  26. 26. LinkedIn connection Import tools  Relatives Good connectors: Friends  Mentors  HR people, esp. Past colleagues recruiters Current  500+ connected colleagues people Me  Connecting through Schoolmates & groups professors © 2012 Social Information Group 26 26
  27. 27. LinkedIn connectionGroups Associations & groups you belong to Groups you’re interested in Large groups© 2012 Social Information Group 27 27
  28. 28. Why subscribe?• InMail: LinkedIn “email”, can send without connection or introduction• Expanded Profile Views: Expanded profile view for everyone on LinkedIn, including people outside your network• Who’s Viewed My Profile• Additional features © 2012 Social Information Group 28 28
  29. 29. Why subscribe?© 2012 Social Information Group 29 29 29
  30. 30. LinkedIn for the next step in your career• Showcasing yourself• Skills building• Using advanced features – Adding sections – Applications © 2012 Social Information Group 30
  31. 31. Skills• Why? • “Tag” yourself for more “findability” • Find jobs associated with your skills • Recruiters use these to find you! © 2012 Social Information Group 31
  32. 32. Status updates• Why? • Demonstrate your industry awareness • Keeps you in your connections’ awareness • “Like” & comment on others’ updates © 2012 Social Information Group 32
  33. 33. Groups• Why? • Demonstrate your knowledge and expertise • Connect with industry and professional experts • Capture industry “buzz” © 2012 Social Information Group 33
  34. 34. Publications• Why? • Draw in your additional content • Let people know more about your work 34 © 2012 Social Information Group
  35. 35. Applications• Slides, blogs, certifications, reading list, events, languages, projects, patents• Why? • Draw in your additional content • Let people know more 35 about you © 2012 Social Information Group
  36. 36. How do you know it’s working? People connect with you Increasingly showing up in search results Increased profile views People are responding to you and asking you questions You get headhunted!© 2012 Social Information Group 36 36
  37. 37. Logistics• Update regularly – even just a little bit• Move your profile sections around• Look at “people you might know” and connect!• Review quarterly • Add articles, new presentations • Solicit recommendations • See what new features are available • Check your settings 37 © 2012 Social Information Group
  38. 38. Questions© 2012 Social Information Group 38
  39. 39. Thank you! Scott Brown and Social Information Group Enhance your online visibility and marketing using the best social networking tools - tailored to your specific needs Coaching to help you be your best – from new to seasoned professionalsContact me: scott@socialinformationgroup.com http://www.socialinformationgroup.com 303-834-7553 © 2012 Social Information Group 39
  40. 40. LinkedIn checklist Photo  Key words &  Articles Title phrases  Slides Personalized  Interests  Twitter link  Education  Blog Website links  Award & Honors  Other apps Summary  Contact settings Current  Recommendations positions Volunteer positions © 2012 Social Information Group 40 40
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