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Can you tweet your way to private practice success?

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Presentation for therapists in private practice on using social networking tools for information and expertise sharing, visibility and marketing.

Presentation for therapists in private practice on using social networking tools for information and expertise sharing, visibility and marketing.

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Can you tweet your way to private practice success? Can you tweet your way to private practice success? Presentation Transcript

  • Can you tweet your way to private practice success? A practitioner’s introduction to using social networking tools Scott Brown, Social Information Group, in partnership with 1TherapyPlace.com – May 1, 2009 1
  • Agenda About me  Social networking tools: What are we talking  about? Introduction and overview  The ones you should know: LinkedIn, Ning, Blogs,  Twitter, RSS feeds Which is best for you?  Q&A  May 1, 2009 socialinformationgroup.com 2
  • Your guide today: Scott Brown Background  Information specialist,  trainer, counseling student Experience  Personal and  professional use of social tools My use of these tools:  linkedin.com/in/scottrbrown  scottbrown.typepad.com  twitter.com/scbrown5  socialinformationgroup.com  May 1, 2009 socialinformationgroup.com 3
  • The Social Networking jumble May 1, 2009 socialinformationgroup.com 4
  • What do they have in common? Sharing Connecting May 1, 2009 socialinformationgroup.com 5
  • The ones you should know about LinkedIn – http://www.linkedin.com  Ning – http://www.ning.com  Blogs  WordPress – http://www.wordpress.com  TypePad – http://www.typepad.com  Twitter – http://www.twitter.com  May 1, 2009 socialinformationgroup.com 6
  • LinkedIn – http://www.linkedin.com Online professional/business profile and  What is it?  networking tool “Resume or CV on steroids”  Free to sign up for and use  Why and  Create a dynamic and easily searchable  how to use profile it? Participate in groups, connect with peers,  demonstrate your expertise by answering questions Learn from others and other groups  Where do I  http://www.linkedin.com  find it? May 1, 2009 socialinformationgroup.com 7
  • May 1, 2009 socialinformationgroup.com 8
  • Reading list incorporated into LinkedIn profile May 1, 2009 socialinformationgroup.com 9
  • Groups May 1, 2009 socialinformationgroup.com 10
  • Ning – http://www.ning.com Easy tool to create online networks  What is it?  Free to sign up for and use  Many existing groups  Why and  Easy to create new groups  how to use Lots of tools integrated into it: blogs,  it? photo sharing, etc. Create interest subgroups  Where do I  http://www.ning.com  find it? May 1, 2009 socialinformationgroup.com 11
  • My main page May 1, 2009 socialinformationgroup.com 12
  • May 1, 2009 socialinformationgroup.com 13
  • Blog posts May 1, 2009 socialinformationgroup.com 14
  • Subgroups May 1, 2009 socialinformationgroup.com 15
  • Blogs Online journals – a place to share  What are  information, thoughts, etc. they? “Personal publishing”  Free to sign up for and use at a basic level  Why and Potentially less “work” than articles, but   more in-depth than Twitter how to use Share about yourself:  them?  Personal  Professional /Expertise  Interests Where do I http://www.wordpress.com   find them? http://www.typepad.com  May 1, 2009 socialinformationgroup.com 16
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  • Twitter – http://www.twitter.com “Microblogging” tool  What is it?  Short, 140-character messages: “What are  you doing?” Free to sign up for and use  Why and  Find and “follow” peers, thought leaders  how to use Communicate (both ways)  it? Share your own expertise  Create connections, market yourself  Repurpose your established web presence  (1TherapyPlace article, blog posting, websites, etc.) Where do I  http://www.twitter.com  find it? May 1, 2009 socialinformationgroup.com 19
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  • Which is best for you? LinkedIn – http://www.linkedin.com  To give greater visibility to your profile, specialties,  contact information, interests, groups and professional networks Ning – http://www.ning.com  To participate in communities of interest – or in  communities you’re interested in reaching Blogs  To share your writing, personality and expertise  Twitter – http://www.twitter.com  To share your expertise, and pointers to other  information that’s important to you or your work May 1, 2009 socialinformationgroup.com 23
  • Good rules for sharing Be brief  Make it useful  Make it personal  Make it fresh  Relate it to your business  Thanks to Chris Brogan:  http://www.chrisbrogan.com  May 1, 2009 socialinformationgroup.com 24
  • Challenges with these tools Privacy and confidentiality  Adoption and usage  Multiple tools  Making the time/wasting the time  Technology issues  May 1, 2009 socialinformationgroup.com 25
  • Opportunities with these tools Anyone can have visibility  These tools are changing how people interact  and find information Do one thing, share in multiple places  Blog about your articles  “Tweet” about your articles and your blog entries  Feed your Twitter streams into your blog  Feed your blog entries into your LinkedIn profile  Etc., etc. etc.  May 1, 2009 socialinformationgroup.com 26
  • What to avoid Sharing specific client information!  “I’m having coffee now…mmm”  “Over-tweeting”  Coverage too broad  Simply pointing to other information  http://www.litmanlive.co.uk/category/twitter/ May 1, 2009 socialinformationgroup.com 27
  • Suggestions Experiment and play around with these tools  See what works for you  Have fun!  Invite and involve others  People who are already using these technologies  expect to be invited You never know what might happen!  Don’t use social tools as your ONLY marketing  tool Complementary to what you’re already doing  May 1, 2009 socialinformationgroup.com 28
  • Scott Brown and Social Information Group Enhance your online visibility and  expertise using the best social networking tools Tailored to your specific needs – from  beginner to expert Free initial consultation  We are also expert researchers: literature  searches, topic research, etc. Contact me: scott@socialinformationgroup.com  http://www.socialinformationgroup.com  May 1, 2009 socialinformationgroup.com 29
  • Thank you! Can you tweet your way to private practice success? : A practitioner’s introduction to using social networking tools Scott Brown, Social Information Group in partnership with 1TherapyPlace.com – May 1, 2009 30 socialinformationgroup.com May 1, 2009