Advanced link building part 2

  • 114 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
114
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Using Your Blog to Build Links Through Interviews Advanced Link Building: Part 2 Visible.net By Cody Barrus
  • 2. We Will Cover● What your blog needs to be effective● How to find quality websites to build links● Collecting emails and info● Using interviews to reach out, create a relationship and solicit a link● Following Through
  • 3. Long-term goals ● Build a strong backlink profile ● Improve SERP* results ● Raise Page Rank ● Create engaging and quality content ● Increase referral traffic ● Prepare for Part 3*Search Engine Results Page
  • 4. Before you begin● In order to use your blog to build links, your blog will need to already have quality blog posts● 5-10 posts minimum● The reason: Nobody wants to link to an ugly, unprofessional, spammy or empty website
  • 5. Tools You Will NeedDownload and install - ● Google Chrome: https://www.google.com/intl/en/chrome/browser/ ● Install these Google Chrome extensions ● SEO Site Tools https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc ● Status Pagerank/Alexa Toolbar https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa
  • 6. Finding a Site● There are many ways to search for quality sites to reach out to. One useful method is a blog search in Google. Simply search for “blog:search term”● For example: ● Blog:self defense ● Blog:fashion ● Blog:school issues
  • 7. Blog Search Example
  • 8. Heres the blog● First lets ask, “Will it make a good link?”● Read content to make sure the posts are relevant to your niche and good quality
  • 9. Lets Check Our Tools● Check the page rank (PR)● The higher the PR, the better the link● Only reach out to sites with a PR of 2 or more
  • 10. Make Sure the Site is Reputable● You can do this by checking the blogs backlinks using the Alexa Toolbar● Make sure they are linked to by good sources
  • 11. A Good Source ● It has a PR higher than 2 (PR 3) ● Doesnt have suspicious back links. ● Now its time to gather the bloggers email and store it in a spread sheet. ● Emails are sometimes hard to find. Look in About and Contact pages. ● If you cant find an email, check what social networks they use and copy a link to their profile into the spread sheet instead.
  • 12. Example spread sheetCollect between 15-20+ for each link building campaign
  • 13. Send an Interview Proposal● We are going to ask each blog if we can interview them via email● People love to talk about themselves so the response rate is very high for interviews● People who are interviewed usually link back to the interview without even needing to be reminded
  • 14. A Few Rules ● Only interview via email ● Phone interviews take a lot more unnecessary work ● Dont mention that you are link building ● Do mention that you will link to their site at the end of the interview
  • 15. An Example Interview Proposal● Email is short and direct● Mentions them by name and mentions their niche● Gives a link to an example blog post or interview – Having quality blog posts helps!
  • 16. Their Response
  • 17. The Interview● Now its time to write a 5 question interview● Look at their site and ask thoughtful questions which they will be interested in answering● Also make sure the questions will create good content● Remember, they still may not respond if they think you are trying to use them or take advantage● We are constantly building a relationship
  • 18. Example Interview
  • 19. The Follow Through● After they respond with their answers, simply copy and paste them into a blog post in a Q&A format.● Q: Tell me about yourself. A: Well, my name is Alice and I am an artist...● Or be as creative as you would like to be.● Make sure to add a link to their website at the bottom of the article
  • 20. After Posting the Interview● Follow up with another email● Mention that the post is up & include a link● Let them know, “I would appreciate it if you could share this link on your blog and social networks.”● Remember to thank them
  • 21. Rules● Send out Interview Proposal emails in bulk to manage time● Do not post interviews back to back on your site, instead keep them spread out between regular blog posts● After the interview process, keep their email. A relationship has been created, if you have something you would like the world to know about, email past interviewees
  • 22. Win Win ● While what you are doing is building links and promoting your online business, you are also promoting the people you are interviewing ● This is good for everyone involved, as long as the work you do is well done
  • 23. Good Luck● Slide show by Cody Barrus – cody.barrus@visible.net ● Visible.net