Digital Signage

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Digital Signage

  1. 1. Beyond Times Square Digital Signage > Interactive DOOH Evolution & Adoption State of the Art Fun What does it all mean?
  2. 2. What is Digital Signage?
  3. 3. Digital Signage inform, involve & entertain “It’s really using digital technology and content to ...”
  4. 4. Evolution & Adoption - Better, Faster, Cheaper U.S. digital out-of-home media industry estimate to grow 11.2 percent to $2.43 billion in 2008 (compound growth rate of 12% from 2007 – 2012) PQ Media Marketers expect to see an increase of 21% in The industry shopper marketing plans through 2010, is growing Retailers expect to see an increase of 26% in the same period. Responsibility for shopper marketing •!Brand or marketing groups 30% •!Sales 45% •!Market research or analytics group 15% •!Divided or separate unit 10% AdAge, 2007
  5. 5. Evolution & Adoption - Better, Faster, Cheaper
  6. 6. Evolution & Adoption - Better, Faster, Cheaper •! 73% of CPG manufacturers and 86% of retailers ranked shopper marketing programs among the top four activities In-store that deliver meaningful return on interest investment. !! 50% plan to increase their spend over the next few years to 8% of the marketing budget. •! In-store media is currently a $500 million line item Grocery Manufacturers Assn. & Deloitte Consulting,
  7. 7. Evolution & Adoption - Better, Faster, Cheaper The GoBoard at Courtyard by Marriott
  8. 8. Evolution & Adoption - Better, Faster, Cheaper What!s Working in DOOH?" Enhance the Retail Experience (Impact of media vs. static signage) 42% said prefer to shop at a store with video displays* Increase in-store conversion and product sales 68% said in-store messaging swayed their purchasing decision** Build your Brand 81% of all consumers are most interested in seeing video programming in the stores that they shop*** Drive Traffic to your other touch points Online & Mobile Generate Incremental Revenue (Advertising Supported) Targeted viewer minded partners
  9. 9. SONY PSP
  10. 10. Evolution & Adoption - Better, Faster, Cheaper Screen Quality & Size Networked Wireless Publishing Software DOOH CMS eCMS Leveraging Radical Flexibility Content Strategy Metric based optimization
  11. 11. Evolution & Adoption - Better, Faster, Cheaper One System > Any Venue > Any Content
  12. 12. Evolution & Adoption - Better, Faster, Cheaper Billboards, Kiosks, Digital Signage, PoT, PoW, PoS, Menus, Interactive Experiences ...
  13. 13. Evolution & Adoption - Better, Faster, Cheaper Brand, Corporate Communications, Educational, Informational ...
  14. 14. Evolution & Adoption - Better, Faster, Cheaper
  15. 15. Evolution & Adoption - Better, Faster, Cheaper Make me notice (Awareness) Done right, it influences the Motivate me Intrigue me path to to buy again (Retain) (Connect) purchase… making it “action-able !"$%(' !"#$%&' media Spread the Motivate me word (Explore/ (Trust) Incent) Surprise and Delight me! (use)
  16. 16. Content Strategy
  17. 17. Know Me/ Help Me!
  18. 18. Sourcing Strategies! Sourcing Strategies! Short Form Media! HD Content! –" ! Music Videos! –" ! Landscapes / Aerials! –" ! Film Trailers! –" Travel! –" ! Game Trailers! –" Live Concerts! –" News / Entertainment Clips! –" Branded Entertainment! Sourcing Strategies! Original Content! –" ! On Location Shoots! –" ! Artist IDs / Interviews!
  19. 19. Future?
  20. 20. Content Strategy: eCommerce & In-Store Retail “it’s not Point of Sale it’s Point of Experience” “70% of decisions are made in the store”
  21. 21. Content Management
  22. 22. Content Development and Management Call Center IDENTIFY MarCom User Goals Content Needs Manuals Sales DEFINE & MODEL Training Investors Shared Chunks Unique Chunks Internal Events Communications PRODUCE & TAG Single Assets Multiple uses Promotions Global Social Retail Media/ Partners Viral STORE
  23. 23. Content Development and Management Assets Publish B-Cast Assets Publish Print Assets Publish Online Download & Upload Digital Assets Publish Signage Assets Publish Kiosk Assets Publish Games
  24. 24. Content Development and Management Content Inventory Strategy, Publishing & needs optimization assessment & gap analysis Design & Production authoring
  25. 25. Content Development and Management MediaTile
  26. 26. Content Development and Management MediaTile
  27. 27. Content Development and Management MediaTile http://www.mediatile.com/software
  28. 28. Fun
  29. 29. SHAPED SIGNAGE
  30. 30. SPRINT PHONE
  31. 31. SONY READER DISPLAY
  32. 32. A&E THE ANDROMEDA STRAIN
  33. 33. AIRTRAN
  34. 34. SPEC CREATIVE DIGITAL DISPLAY
  35. 35. INTERACTIVE DISPLAYS
  36. 36. A&E GENE SIMMONS
  37. 37. A&E AIRLINE
  38. 38. BBC
  39. 39. HBO BIG LOVE
  40. 40. DHL
  41. 41. BRIDEZILLA Season 2 Season 1
  42. 42. STARBUCKS
  43. 43. SPEC CREATIVE SCENTED DISPLAY
  44. 44. LOW TECH GONE WILD
  45. 45. NATIONAL CAR RENTAL
  46. 46. ABSOLUT
  47. 47. PGE
  48. 48. A&E PARANORMAL STATE
  49. 49. COCA-COLA CARACAS
  50. 50. ANIMAL PLANET
  51. 51. NESQUIK
  52. 52. PRESIDENTE BEER
  53. 53. More Examples Online Digital Signage Association http://www.digitalsignageassociation.com/ Digital Signage Today http://www.digitalsignagetoday.com/

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