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Digital Signage
 

Digital Signage

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    Digital Signage Digital Signage Presentation Transcript

    • Beyond Times Square Digital Signage > Interactive DOOH Evolution & Adoption State of the Art Fun What does it all mean?
    • What is Digital Signage?
    • Digital Signage inform, involve & entertain “It’s really using digital technology and content to ...”
    • Evolution & Adoption - Better, Faster, Cheaper U.S. digital out-of-home media industry estimate to grow 11.2 percent to $2.43 billion in 2008 (compound growth rate of 12% from 2007 – 2012) PQ Media Marketers expect to see an increase of 21% in The industry shopper marketing plans through 2010, is growing Retailers expect to see an increase of 26% in the same period. Responsibility for shopper marketing •!Brand or marketing groups 30% •!Sales 45% •!Market research or analytics group 15% •!Divided or separate unit 10% AdAge, 2007
    • Evolution & Adoption - Better, Faster, Cheaper
    • Evolution & Adoption - Better, Faster, Cheaper •! 73% of CPG manufacturers and 86% of retailers ranked shopper marketing programs among the top four activities In-store that deliver meaningful return on interest investment. !! 50% plan to increase their spend over the next few years to 8% of the marketing budget. •! In-store media is currently a $500 million line item Grocery Manufacturers Assn. & Deloitte Consulting,
    • Evolution & Adoption - Better, Faster, Cheaper The GoBoard at Courtyard by Marriott
    • Evolution & Adoption - Better, Faster, Cheaper What!s Working in DOOH?" Enhance the Retail Experience (Impact of media vs. static signage) 42% said prefer to shop at a store with video displays* Increase in-store conversion and product sales 68% said in-store messaging swayed their purchasing decision** Build your Brand 81% of all consumers are most interested in seeing video programming in the stores that they shop*** Drive Traffic to your other touch points Online & Mobile Generate Incremental Revenue (Advertising Supported) Targeted viewer minded partners
    • SONY PSP
    • Evolution & Adoption - Better, Faster, Cheaper Screen Quality & Size Networked Wireless Publishing Software DOOH CMS eCMS Leveraging Radical Flexibility Content Strategy Metric based optimization
    • Evolution & Adoption - Better, Faster, Cheaper One System > Any Venue > Any Content
    • Evolution & Adoption - Better, Faster, Cheaper Billboards, Kiosks, Digital Signage, PoT, PoW, PoS, Menus, Interactive Experiences ...
    • Evolution & Adoption - Better, Faster, Cheaper Brand, Corporate Communications, Educational, Informational ...
    • Evolution & Adoption - Better, Faster, Cheaper
    • Evolution & Adoption - Better, Faster, Cheaper Make me notice (Awareness) Done right, it influences the Motivate me Intrigue me path to to buy again (Retain) (Connect) purchase… making it “action-able !"$%(' !"#$%&' media Spread the Motivate me word (Explore/ (Trust) Incent) Surprise and Delight me! (use)
    • Content Strategy
    • Know Me/ Help Me!
    • Sourcing Strategies! Sourcing Strategies! Short Form Media! HD Content! –" ! Music Videos! –" ! Landscapes / Aerials! –" ! Film Trailers! –" Travel! –" ! Game Trailers! –" Live Concerts! –" News / Entertainment Clips! –" Branded Entertainment! Sourcing Strategies! Original Content! –" ! On Location Shoots! –" ! Artist IDs / Interviews!
    • Future?
    • Content Strategy: eCommerce & In-Store Retail “it’s not Point of Sale it’s Point of Experience” “70% of decisions are made in the store”
    • Content Management
    • Content Development and Management Call Center IDENTIFY MarCom User Goals Content Needs Manuals Sales DEFINE & MODEL Training Investors Shared Chunks Unique Chunks Internal Events Communications PRODUCE & TAG Single Assets Multiple uses Promotions Global Social Retail Media/ Partners Viral STORE
    • Content Development and Management Assets Publish B-Cast Assets Publish Print Assets Publish Online Download & Upload Digital Assets Publish Signage Assets Publish Kiosk Assets Publish Games
    • Content Development and Management Content Inventory Strategy, Publishing & needs optimization assessment & gap analysis Design & Production authoring
    • Content Development and Management MediaTile
    • Content Development and Management MediaTile
    • Content Development and Management MediaTile http://www.mediatile.com/software
    • Fun
    • SHAPED SIGNAGE
    • SPRINT PHONE
    • SONY READER DISPLAY
    • A&E THE ANDROMEDA STRAIN
    • AIRTRAN
    • SPEC CREATIVE DIGITAL DISPLAY
    • INTERACTIVE DISPLAYS
    • A&E GENE SIMMONS
    • A&E AIRLINE
    • BBC
    • HBO BIG LOVE
    • DHL
    • BRIDEZILLA Season 2 Season 1
    • STARBUCKS
    • SPEC CREATIVE SCENTED DISPLAY
    • LOW TECH GONE WILD
    • NATIONAL CAR RENTAL
    • ABSOLUT
    • PGE
    • A&E PARANORMAL STATE
    • COCA-COLA CARACAS
    • ANIMAL PLANET
    • NESQUIK
    • PRESIDENTE BEER
    • More Examples Online Digital Signage Association http://www.digitalsignageassociation.com/ Digital Signage Today http://www.digitalsignagetoday.com/