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  • Grant Wallace –Trevor Goodyear –Mitch Miller –Paul Walker –
  • The 2010’s will see a major rise of smartphones; users are flocking to Android and iPhone systemsCurrent adopters are excited about newest and best apps featured in store or suggested by friendsMany of the most popular apps are camera-based like Fat Booth, 360 Camera, etcNot only do people like to share with friends, but people like to share with the world of users based on topic(s) of interest.People love feedback on their ideas, experiences, and situations from people they do not even know personally.Mobile phones allow people to take photos and upload to the internet, but “Reel” allows the user to get comments, up/down votes, and feedback on these photo submissions.
  • Reddit.com exists on the web for text, photo, or link submissions; creating revenue from advertising and amazon affiliate systemPhoto sharing utilities exist for web and mobile; like flickr, monetizing from advertisingThere is no app for mobile smart phones that “anonymous” users can participate in sharing and commenting on mobile photo and text submissions
  • 1st Gen: All submissions are entered into the “Global Reel”2nd Gen: Submissions are entered into “Global Reel” and “Sub-Reels”Core Monetization: Partner with online stores based on popular “Sub-Reels” and get paid commission based on sales to our customers.
  • Transcript

    • 1. REEL
      Real-time mobile photo community
    • 2. The “Reel” Team
    • 3. Problem and Definition
      • Problem:
      • 4. Difficult to share and participate in a global community with mobile
      • 5. Solution:
      • 6. Broadcast mobile photos to a global community of like-minded people
    • Our Solution from 5,000 Feet
      Innovate Mobile Technology and Web Experience
      Create a reddit-styled mobile app that engages users into relevant conversations
      Grow user identity and brand awareness
      Grow submission pool and pair content with affiliate systems and other revenue streams
      Offer in-content advertising into the Reel
    • 7. Monetization
      • Sponsored Links (Advertisers)
      • 8. Affiliate Programs (Amazon)
      • 9. Official Merchandise
    • DEMO BREAK
    • 10. Featured Comparison
    • 11. Progress to Date
      August 2011- Project Conceived
      Developers recruited by Grant
      September 2011- Development
      Android prototype started
      Website started
    • 12. Market Size
      Smartphones – 2010’s Rapid Adoption
      Instagram – 5 Million downloads in 8 months
      Twitter – Reel x-post to Twitter and others
      Reddit – Growing community, similar space
    • 13. Initial Financial Projections
      Users joined by 2013:
      • 10 Million Users
      Revenue for 2012:
      • Advertisers -$175,000
      • 14. Affiliate Commissions - $75,000
      • 15. Merch Sales: $100,000
      • 16. Subscriptions: $450,000
      • 17. Total: $800,000
    • Funding Needs for Launch
      $150k
      Salaries - $90,000
      Startup Costs - $10,000
      Advertising and Promotion - $25,000
      Operating Costs - $10,000
      Travel and Entertainment - $5,000
      Unforeseen - $10,000
      May 2012
    • 18. Potential Exits
      Twitter
      Publishing Network
      Google
    • 19. Appendix 1: Expansion Plans
    • 20. Appendix 2: Global Reel Mockup
    • 21. Appendix 3: Technology
      Mobile app with built in camera
      User-content paired with amazon links
      Sub-reel community structure
      Mobile Photo Search Engine
    • 22. Appendix 4: Sub-Reel Technology
      Sub-Reel Finder
      Sub-Reel Viewer