Suitable for all ages, some comical violence is accepted, e.g. Toy Story or Bugs BunnyThe child should not be able to associate with the characters on screen
Any game that would normally be rated at 3 but contains some possibly frightening scenes or sounds may be considered suitable in this category
Videogames that show violence of a slightly more graphic nature towards fantasy character and/or non graphic violence towards human-looking characters or recognisable animals, as well as videogames that show nudity of a slightly more graphic nature would fall in this age category. Any bad language in this category must be mild and fall short of sexual expletives.
Any depiction of violence or sexual activity reaching the same level as would be expected to look like in real life. Also any extreme language
Applied when the level of violence reaches a stage where it becomes a depiction of gross violence and/or includes elements of specific types of violence Advertising ties in with the PEGI rating, as the Dead Island trailer is not aimed towards those not around the age of 18 http://www.youtube.com/watch?v=lZqr G1bdGtg
Casual Gamers Casual gaming mainly consists of free online gaming, family orientated gaming. And handheld devices like the PSP and the DS. Casual gamers normally play games that are revolved around easy to play games that are mainly for fun. They can also play games that consist of mind boggling puzzle games. The iPod touch is another aspect of the casual gaming universe that introduces apps with fun quirky mini games to the casual gaming audience. Family orientated games have been mostly seen on the Nintendo wii. Which has been found to be good at bringing together a family to play a game that is suitable for all ages.
Serious Gamers Serious gamers are an audience that expect from games like shooters, rpg and adventure to involve skill, practice, competition and fun. They play games that have multiplayers that involve many gamers from around the globe competing over scores and skill. This is seen in the highly popular call of duty games were players compete online for score and skill. Serious gamers look for games that give hd photo realistic graphics. Realistic game play involved in campaigns and multiplayers. They expect new aspects in their favourite genres to appear in the next games. They play games that aree immersive and addictive to the audiences the games target.
Issues relating the differencesbetween casual and serious gaming The issues involving these two different audiences to the games industry is firstly you cant please both of these audiences with one game. Which makes it harder for the games industry to make profit out of all gamers. Secondly the games industry have to make sure they are giving the audience they have targeted for there games is what the audience expect.
What are the issues raised when targeting audiences withina media industry you have studied? A study commissioned by the UK games industry found that parents let children play games for adults, even though they knew they were 18- rated. Like movies, all games receive an age classification. This works through a two-tier system involved the British Board of Film Classification (BBFC) and a voluntary European setup known as Pegi. But the research presented at the ELSPA(Entertainment and Leisure Software Publishers Association) summit in London suggests that few parents pay much attention to the age ratings. Parents perceive age ratings as a guide but not as a definite prohibition. Of those parents surveyed, 40% had allowed their children to watch a film classified above their age, and a quarter (25%) had allowed them to play age- inappropriate video games. Source: (www.digitalspy.co.uk).
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