Towards Strategic Dissemination Management - SALDRU

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Towards Strategic Dissemination Management - SALDRU

  1. 1. Towards StrategicDissemination ManagementChange Laboratory Workshop withSouthern African Labour and Development Unit (SALDRU)University of Cape Town15 March 2012
  2. 2. The story so far …1. Activity-system articulation2. Articulation of dissemination ambitions3. Policy brief roundtable4. Newsletter production5. Content management situational analysis
  3. 3. What’s next?• Dissemination strategy• Indexing content• Tracking mechanisms• Website integration• Content stimulus (2012 Policy Brief)
  4. 4. SCAP Programme Activity
  5. 5. 1. SALDRUScholarlyCommunicationActivity System
  6. 6. Research: SALDRUscholarly communication(1) Research Communication Practice - Survey - Interviews - Observational study - Research log(2) Values Study(3) Impact(4) Cost
  7. 7. 2. SALDRUDisseminationStrategy
  8. 8. Strategic principle:Do outputs serve the objective?Outputs- Conducting policy-relevant, empirically-based applied research- Enhanced system of scholarly communication facilitating visibility, accessibility andtranslation of researchOutcomes- Input to government policy processes addressing the problems of the urban poor,especially with regard to areas of SALDRU expertise (employment and unemployment,migration, wage negotiation, common goods and resource-sharing)- Improved links with civil organisations and broader public facilitating informationgathering, survey effectiveness and providing additional sources of data- Improved institutional and public identity
  9. 9. SALDRU Dissemination Workflow
  10. 10. Life after publication …• Web (content aggregation, etc.)• Mailing (email and snail mail)• Media• Stakeholder groups and networks
  11. 11. Individual action• Personal websites• Social media activity
  12. 12. IP ConsiderationsCreative Commons licensing of content in thepublic domain enables control over:•Commercialisation by third party•Right to produce derivatives•Ensuring attribution
  13. 13. Discussion• Formalising workflow, gatekeeping processes and division of labour for publishing: – Journal articles – Working papers – Policy briefs – Other (Reports & studies, Carnegie papers, SALDRU@30, Clippings• Life after publishing (dissemination): – Web (content aggregation, etc.) – Mailing (email and snail mail) – Media – Stakeholder groups and networks• Exploration of licensing mechanisms?
  14. 14. 3. Policy Brief Review
  15. 15. Policy Brief Process11 Nov 2011:Informal meeting – clarification on the papers24 Nov 2011:First round table (half-day). Policy background, identifying key messages,implications for policy1 December 2011:Second round table (half-day). Based on a first outline, decisions onresults to include, graphs and tables5 January 2012:First draft15 January 2012:Publication
  16. 16. Required ResourcesTotal cost: R50 000 R38 000 Charmaine and Loris time R5 000 Children’s Institute general costs R7 000 Printing
  17. 17. Policy Brief 2012• Are we satisfied with the process, the final output, and the work ofChildren’s Institute? How could we improve?• Do we want to try and generate other types of popular writings (newspapereditorials?)• What’s next?
  18. 18. 4. ContentManagement
  19. 19. Taxonomy:What is it and why is itimportant?• Resource discovery – via search and browse services• Logical organisation of resources – easy navigation of website/portal• Interoperability – through standardised naming scheme (e.g. RePEc)• Controlled vocabulary – uniformity of naming/classification of resources
  20. 20. Taxonomy:Search Criteria• Theme (e.g. education, labor markets …)• Author• Data (e.g. CAPS, NIDS …)• Projects (e.g. fertility, data quality, NIDS)• Time period (e.g. 2000-2005, 2005-2010)• Type of document (e.g. WP, publication, policy brief)+ Keywords+ JEL classification
  21. 21. Taxonomy:Themes (up to 3 per article)• Education• Labor market• Health• Population• Poverty and Inequality• Social groups• Political economy• Empirical methods• Public policy
  22. 22. Taxonomy:Project differentiationCurrent Projects - NIDS (National Income Dynamics Study) - Family Support - Data Quality - Fertility, Intergenerational Transfers and Economics Development - Evaluation of Public Works Programmes - Analytical Reports for the OECD - Analysis of Social Grants - Wage Subsidy - Demand for Tertiary Education in South Africa since 2000 - J-PAL Africa - South Africa Persistent Inequality ResearchCompleted Projects - Quality of Life - Poverty and Inequality Node - Environment and Poverty - Financial Diaries Project - Trade and Poverty ProjectHistorical Projects - The SALDRU Clippings Collection 1975 - 2000
  23. 23. Taxonomy:JEL First-Level Classification Codes1. General Economics and Teaching (A)2. History of Economic Thought, Methodology, and Heterodox Approaches (B)3. Mathematical and Quantitative Methods: General (C)4. Microeconomics: General (D)5. Macroeconomics and Monetary Economics: General (E)6. International Economics: General (F)7. Financial Economics: General (G)8. Public Economics: General (H)9. Health, Education, and Welfare: General (I)10. Labor and Demographic Economics: General (J)11. Law and Economics: General (K)12. Industrial Organization: General (L)13. Business Administration and Business Economics; Marketing; Accounting: General (M)14. Economic History: General (N)15. Economic Development, Technological Change, and Growth (O)16. Economic Systems: General (P)17. Agricultural and Natural Resource Economics; Environmental and Ecological Economics: General (Q)18. Urban, Rural, Regional, and Transportation Economics: General (R)19. Other Special Topics: General (Z)
  24. 24. Taxonomy:Keywords and publication types• Keywords: More specific individual author keyword tagging (#hashtags as personal social-media tagging system)• Publication types: Journal articles, working papers, policy briefs and ‘other’
  25. 25. Taxonomy:Implications on publication workflowEach WP/publication has to have metadata properly filled by theauthors.Create a small form to join at the time of submission? PDF withdropdown menus?Consistency is key for the visibility of the research. Alison will beasked to turn down papers that do not comply.How to make sure journal publications are also visible on thewebsite?
  26. 26. Tracking Usage andCollaboration
  27. 27. Step 1: URL ‘handle’www.goo.gl
  28. 28. Step 2: Tweet
  29. 29. Step 3: Goo.gl Analytics
  30. 30. Step 4: Total Impactwww.total-impact.org
  31. 31. (Extended) Total Impact
  32. 32. Addressing scholarly footprint
  33. 33. Website Development• Search technology (e.g. ElasticSearch)• Usage-data tracking mechanisms
  34. 34. Newsletter Process Contacts by type of organisation Contacts by geographical area
  35. 35. Newsletter ProcessHow to expand the SALDRU network? Should sharing >10 names become arequirement for being a SALDRU associate?Newsletter as derivative from website – minimise need for editing?Decision on “Top story” and “From the Director’s desk” – Exec decision everyquarter?Alison prepares new issue, submits to SALDRU Director for approval, and off itgoes.Is that a good process?
  36. 36. 5. 2012 ObjectivesDissemination strategyIndexing contentTracking mechanismsWebsite integrationContent stimulus (2012 Policy Brief)
  37. 37. And experimentation.

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