Scansen Imagers 2009

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Image Sensors 2009: The Competitive Intelligence Perspective
•Overview of image sensor technology currently on the market
•The global patent landscape and R&D investment trends
•Market share analysis

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Scansen Imagers 2009

  1. 1. The Competitive Technical Intelligence Perspective Don Scansen semiconDr Inc. www.semicondr.com semicon r Image Sensors 2009 Research-ANalysis-Decision
  2. 2. Worldwide Cameraphone Shipments 1400 20 15 1050 In 2011, volumes Units Shipped (Millions) return to pre- Year-over-year (%) 10 recession levels. 700 5 0 350 Source: Fomalhaut Techno Solutions / Volume (Millions) -5 Ministry of General Affairs of Japan Y-O-Y (%) 0 -10 2005 2006 2007 2008 2009 2010 2011 2012 2013 semicon r Image Sensors 2009 2 Research-ANalysis-Decision
  3. 3. First Backside Illuminated (BSI) CMOS Image Sensors Introduced by Sony in 2009 1.75 µm BSI Technology to become more AR layer prevalent for pixels < 1.4µm color filter Reverse engineering images and analysis are provided courtesy of µlens Chipworks who were the first to provide W competitive intelligence reports on consumer BSI technology. semicon r Image Sensors 2009 3 Research-ANalysis-Decision
  4. 4. OmniVision First to Produce BSI Image Sensor for Cameraphone Market Reverse engineering images and analysis are provided courtesy of Chipworks who were the first to provide competitive intelligence reports on OmniVision BSI technology. semicon r Image Sensors 2009 4 Research-ANalysis-Decision
  5. 5. WW Patent Applications - Image Sensor 8000 6000 4000 Is activity in the US 2000 representative of worldwide trends? 0 2001 2002 2003 2004 2005 2006 2007 USPTO JPO EPO KIPO semicon r Image Sensors 2009 5 Research-ANalysis-Decision
  6. 6. Applications for US Patent on Image Sensor 6,000 4,500 3,000 Patent activity is a 1,500 measure of R&D effort, so is it in decline? 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009* *Forecast semicon r Image Sensors 2009 6 Research-ANalysis-Decision
  7. 7. US Patent Application Rate Trends 5.000 Image sensor R&D is robust Image Sensor - % of Total USPTO Volume compared to activity in other technologies. 3.333 30.0 Image Sensor - % of USPTO Volume on Integrated Circuit 1.667 22.5 15.0 0 1999 2001 2003 2005 2007 2009* 7.5 *2009 Numbers are Forecasts Based on Activity through March 31 0 1999 2001 2003 2005 2007 2009* semicon r Image Sensors 2009 7 Research-ANalysis-Decision
  8. 8. US Patent Application Rate Trends - Backside Illumination BSI technology is not new, but application volume becomes significant in 2004 and continues to accelerate through to the present (once adjustments are made for delays in USPTO database updates). Total Volume BSI Applications on File in USPTO Database *Forecast semicon r Image Sensors 2009 8 Research-ANalysis-Decision
  9. 9. US Patent Applications Assignee Distribution - Backside Illumination It is no surprise that OmniVision and its foundry partner, TSMC, account for nearly one-third of BSI applications. semicon r Image Sensors 2009 9 Research-ANalysis-Decision
  10. 10. US Patent Applications - Backside Illumination Nearly half of all applications belong to assignees with only a single BSI application. Assignees Listed on BSI Applications on File in USPTO Database (Jan. 1, 1999 through May 31, 2009) semicon r Image Sensors 2009 10 Research-ANalysis-Decision
  11. 11. Acknowledgements • Minatake Kashio, Fomalhaut Techno Solutions / Japanese Ministry of General Affairs • Ray Fontaine, Chipworks semicon r Image Sensors 2009 11 Research-ANalysis-Decision
  12. 12. Thank you For more information, please go to www.semicondr.com semicon r Image Sensors 2009 12 Research-ANalysis-Decision

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