MISSION           Join Scandinavia’s top brands an business associates       at our first B2B Outdoor Summit, for two days...
TOPICS              The Scandinavian Outdoor Summit features a wide variety         of hot topics on tomorrow’s commerce. ...
SPEAKER
PROGRAMMark Held, Secretary General European Outdoor Group (EOG):Sustainability in the Outdoor IndustryFor businesses to s...
PROGRAMSusanna Campbell, Investment Director Ratos:Haglöfs – from a small town company to a 1 billion SEK global brandBuil...
PROGRAMJoakim Jardenberg is the founder and CEO of Mindpark AB:Social changes everythingSenior advisor in all things inter...
PROGRAMDr. Peter Fredman, Professor in nature-based tourism at the European Tourism Research Institute(ETOUR) and Mid-Swed...
PROGRAMMartin Lankes, Product Specialist Outdoor Gore-Tex® and Windstopper® Fabrics:Product development process in respons...
PRACTICAL INFOLocation: Copperhill Mountain LodgeCost: 2 895 SEK exkl. moms. (320 EUR ex VAT), 2 495 SEK exkl moms (270EUR...
REGISTRATIONThis is your chance to take part in Europe’s largest    B2B get-together for the outdoor industry!            ...
SPONSORSSupporting Partners
Scandinavian Outdoor Summit 2011 - Official Program and Speaker List
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Scandinavian Outdoor Summit 2011 - Official Program and Speaker List

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Scandinavian Outdoor Summit 2011 - Official Program and Speaker List

Join Scandinavia’s top brands an business associates at our first B2B Outdoor Summit, for two days of immersive, hands on seminars covering the latest strategies and topics in the outdoor industry. Advance your traditional skills while expanding your knowledge and expertise in all necessary areas of commerce today.

This is your chance to take part in Europe’s largest B2B get-together for the outdoor industry!

Register today:
www.outdoorsummit.se/registration.html
Facebook us and stay connected:
www.facebook.com/scandinavianoutdoorsummit
www.Twitter.com/outdoorsummit

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Scandinavian Outdoor Summit 2011 - Official Program and Speaker List

  1. 1. MISSION Join Scandinavia’s top brands an business associates at our first B2B Outdoor Summit, for two days of immersive, hands on seminars covering the latest strategies and topics in the outdoor industry. Advance your traditional skills while expanding your knowledge and expertise in all necessary areas of commerce today.
  2. 2. TOPICS The Scandinavian Outdoor Summit features a wide variety of hot topics on tomorrow’s commerce. Make sure to bring relevant competence from your company to cover all areas. SUSTAINABILTY • E-COMMERCE • SUPPLY CHAIN MANAGEMENT IP-STRATEGIES • BUSINESS INTELLIGENCE • CAPITAL MARKET TREND & DESIGN • RESEARCH & INNOVATION TOMORROW’S OUTDOOR USER FROM A TOURIST PERSPECTIVE
  3. 3. SPEAKER
  4. 4. PROGRAMMark Held, Secretary General European Outdoor Group (EOG):Sustainability in the Outdoor IndustryFor businesses to succeed in the 21st Century there are a few crucial issues that cannot be avoided.One of these is Sustainability and the impact that businesses have on the world around them and thispresentation will seek to put the whole issue in context, both in terms of the business case forsustainability and also the practical steps that any company can take, whatever size they are.Thomas Lipke, Managing Director and Stockholder of Globetrotter Ausrüstung:The future of retailingFrom the absolute frontline of modern outdoor retail comes a report on the major retail trends in thefuture. Follow the success story of a store, which has remained the benchmark for a long time, andlisten to their ideas on how to remain in that position.Mats Andersson, Supply Director of Workwear within the Hultafors Group:A paradigm shift in global sourcingIn a fast changing production environment, companies will need a drastic change in supply chainmanagement. How will we, as customers, meet this future in a world of global change beyond ourcontrol? Mats Andersson is one of the most experienced persons in the area of supply chainmanagement with over 30 years in the field and more than two decades of trade experience within theAsia-Pacific region
  5. 5. PROGRAMSusanna Campbell, Investment Director Ratos:Haglöfs – from a small town company to a 1 billion SEK global brandBuilding a strong and successful brand is a two way relationship between owners and the company.Susanna Campbell, Investment Director at Ratos talks about active ownership from an investor pointof view. This is a subject which is becoming more and more relevant in the outdoor industry today. Asa background lies the successful journey of Haglöfs from a small town company to a global brand.Mats Hedblom, Senior Advisor at Haglöfs and former CEO co-hosts the presentation on stage.Mats Georgson, CEO Georgson AB, Business Strategy & Brand Management:Brand driven organizations – how to turn theory into practiceWe all know that a strong brand is important, but most organizations still have very dim views of howbrand management really should work in practice. How do you make sure there is one clear brandstrategy that guides everything from product development, R&D initiatives, and marketingcommunications to customer interaction? Mats will guide us through how a complete brandmanagement system works in practice.Andreas Gyllenhammar, Environment and Climate Strategist Sweco:Stay competitive with a sustainable strategyBy taking the global picture and focusing on what it means for specific sectors, such as Swedish alpinedestinations, Andreas has found a way to help companies understand their role in global development,the business opportunities open to them and how they can communicate their sustainability efforts in acredible way. This seminar is of vital importance to any brand and/or market division who wants to stayup to date in an increasingly conscious industry.
  6. 6. PROGRAMJoakim Jardenberg is the founder and CEO of Mindpark AB:Social changes everythingSenior advisor in all things internet and media. Old, new, digital. Some call him a social mediatherapist. CEO whisperer (with five CEO:s, all from Swedens top-25 largest corporations on his currentroster) Business angel and investor in early stage tech startups like Videoplaza, Planeto and more.Joakim Jardenberg write, lecture, speak, facilitate and moderate large and small groups.Oliver Wang, Senior Project Manager MMI Shanghai Consumer Goods Department:Made in China – Made for ChinaWhat is really happening on the world’s largest market today? Oliver Wang gives a deep insightmarket analysis of the situation on one of the most interesting markets today in the outdoor industry.Ed Stevens, Founder and Chief Executive Officer Shopatron:The Future of eCommerce for Branded ManufacturersBranded Manufacturers are seeing a fundamental shift in how consumers interact with them. While inthe past, most consumers experienced a brand through retailers, now consumers can go directly to amanufacturers website. In fact, 58% of consumers start their brand research at a manufacturerswebsite. To engage consumers and offer the convenience desired, manufacturers are being drawn intoeCommerce. What are the options for selling online as a manufacturer? Can direct servicing of thecustomer be accomplished while strengthening retailer relationships?Learn the answers to these questions and learn about key trends online for branded manufacturers inthis informative seminar.
  7. 7. PROGRAMDr. Peter Fredman, Professor in nature-based tourism at the European Tourism Research Institute(ETOUR) and Mid-Sweden University, Campus Östersund & Dr. Mike Yuan, Professor in the Schoolof Outdoor Recreation, Parks and Tourism at Lakehead University, Thunder Bay, Ontario, Canada:Outdoor Consumer behaviour – Markets and MeasuresThe demand of outdoor products is highly correlated with the interest in outdoor recreationparticipation. Changes in participation rates are reflected by broader changes in society such asurbanization, globalization and technical development, but also more specific factors like climate,accessibility and environmental characteristics. Both on-site and population studies of outdoorrecreation participation are available in many countries, but units of measurement and methodologyare seldom harmonized. While figures from such studies are to sometimes hard to interpret in terms ofmarket characteristics and willingness to consume, data on participation in recreation activities shouldprovide valuable input to strategic market analyses.Gunnar Hjalt, Attorney at law Awapatent:Protecting your brand in a global world.P-strategies for the Chinese market. Important considerations and case studies from one ofScandinavias leading consulting companies in Intellectual Property rights.Frederic Hufkens, CEO of the A.S. Adventure Group:Future demands on outdoor retailing
  8. 8. PROGRAMMartin Lankes, Product Specialist Outdoor Gore-Tex® and Windstopper® Fabrics:Product development process in response to market needsErik Bresky, Headmaster of Textile University of Borås:Future vision for the Textile IndustryBarbara Smit, Editor, Assistant Editor Sporting Goods Intelligence (SGI)Moderator & OrganisationMats Hedblom, Senior Advisor HaglöfsModerator & OrganisationPetra Hilleberg, Owner, Hilleberg the TentmakerModerator & Organisation
  9. 9. PRACTICAL INFOLocation: Copperhill Mountain LodgeCost: 2 895 SEK exkl. moms. (320 EUR ex VAT), 2 495 SEK exkl moms (270EUR ex VAT) for SOG MembersBanquett included Thursday night, 15% discount on Ski rent and Skipass forSummit participantsBooking: http://outdoorsummit.se/registration.htmlBooking accommodation: www.outdoorsummit.seQuestions concerning accommodation: info@bokaare.seQuestions concerning travel: www.outdoorsummit.se (web-form)E-mail: info@outdoorsummit.sePhone: +46 (0)31 209 910Latest day of booking: 21 March 2011Please note that the number of tickets are limited to 300!
  10. 10. REGISTRATIONThis is your chance to take part in Europe’s largest B2B get-together for the outdoor industry! Register today: www.outdoorsummit.se/registration.html Facebook us and stay connected: www.facebook.com/scandinavianoutdoorsummit www.Twitter.com/outdoorsummit
  11. 11. SPONSORSSupporting Partners

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