Spotify - Scandinavian Futures 2010
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Spotify - Scandinavian Futures 2010

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Spotify's Jonathan Forster's presenation from Scandinavian Futures 2010

Spotify's Jonathan Forster's presenation from Scandinavian Futures 2010

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  • great slideshow, thanks Johnathan!

    http://www.4dplanning.com
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Spotify - Scandinavian Futures 2010 Spotify - Scandinavian Futures 2010 Presentation Transcript

  • Scandinavian Futures 26th January 2010 Spotify Jonathan Forster Thursday, February 4, 2010
  • Why, and what, is Spotify? What happened so far, learnings Thursday, February 4, 2010
  • “Help people to listen to whatever music they want, whenever they want, wherever they want.” “To be the ultimate music management platform, giving you unparalleled access to music” Thursday, February 4, 2010
  • 2003 2008 Legal services 30 > 500 Tracks available 1 million 6 million Digital sales $20 million $2.9 billion % being digital 0% 15% source: IFPI Music Report 2008 ...for every 1 sold, 20 are pirated 160 Gb MP3 player music value 1 song = €0.99 = 5 Mb 32.000 songs = €31.680 How much is legal? ...Interoperability issues slows down market growth Devices, closed eco-systems, operating systems, DRM, quality, formats Thursday, February 4, 2010
  • Thursday, February 4, 2010
  • Comparing the user experience Piracy Spotify Note Instant access ✖ ✔ Fast streaming instead of slow downloading Music discovery ✖ ✔ Similar artists & playlist sharing Control of music ✔ ✔ Listen to what you want, whenever you want Good meta data ✖ ✔ Excellent overview Access from multiple locations ✖ ✔ Accounts not tied to computer Thursday, February 4, 2010
  • Easy Spotify Free Spotify Premium Many end Hard Piracy up here... Free Charged Thursday, February 4, 2010
  • What is it? Thursday, February 4, 2010
  • Offices in Stockholm, London, Oslo, Paris, Madrid 145 employees Founded April 2006 by Daniel Ek & Martin Lorentzon Thursday, February 4, 2010
  • Thursday, February 4, 2010
  • It just works... Amazing content... ...but it’s complicated to create something simple! Thursday, February 4, 2010
  • user experience content catalogue viral/social aspects pace of development Thursday, February 4, 2010
  • Premium Free Piracy Thursday, February 4, 2010
  • Premium Premium functionality • No ad interruptions • Offline mode • Better streaming quality • Exclusive content and access to artists... • Pre-releases Thursday, February 4, 2010
  • Premium Only - Mobile Your music, always synchronized, online and offline No need to bring your laptop and USB cable Manage your music anywhere Thursday, February 4, 2010
  • Advertising Environment Sponsored playlists High quality content, really personal experience Targeted Scale Significant reach and usage Registered users - choose according to age, gender, location & genre Audio Package Video Groundbreaking combination of radio style audio spots with interactive logo and text Display Formats Integration of highly traded units and bespoke products. Served when Spotify application is active Brand takeover Thursday, February 4, 2010
  • What happened next? Thursday, February 4, 2010
  • “Like piracy but legal & easier” “A huge library of music” “Google for music” “Like iTunes but streaming, better and free” “The ultimate, infinite & universal jukebox” “As fast as (or faster than!) playing music from my hard disk” Thursday, February 4, 2010
  • Thursday, February 4, 2010
  • Spotify’s impact on consumers sharing of music “How has your sharing of music been influenced by your usage of Spotify?” (Screening: respondents that state that their sharing of music has been influenced by their usage of Spotify) Comparison of target groups Age groups (Yes) 100% 100% 75% 75% 50% 50% 25% 25% 0% 0% Share less No effect 17 19 21 23 25 27 29 31 33 35 37 A15-39 A15-29 A30-39 Males Females Thursday, February 4, 2010
  • Exclusive streaming pre-releases U2, Depeche Mode, Green Day Artists endorsements Coldplay, Metallica Exclusive acoustic gig Glasvegas Thursday, February 4, 2010
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  • Thursday, February 4, 2010
  • our learnings? Thursday, February 4, 2010
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  • Ecommerce Sharing! Downloads Merch/tickets/content Shared playlists Social network integration No boundaries Global growth Data! Data intelligence Social network correlation Subscription Mobility Offline Ad Revenue Market penetration Scalable business Thursday, February 4, 2010
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  • You can compete with piracy!!!! 7 million users in 6 markets 70% of users have used p2p and 95% using it less since having Spotify... Europe’s largest paid music subscription service Major strategic partnerships underway Strong and rapidly growing ad sales business Integrated download solution and iphone, android, symbian launched Thursday, February 4, 2010
  • Thanks! Thursday, February 4, 2010