Your SlideShare is downloading. ×
Stop marketing to people - context marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Stop marketing to people - context marketing

2,154
views

Published on

...and begin marketing to situations! …

...and begin marketing to situations!
To know more about brand utility and context marketing, have a look to http://www.brand-utility.com and http://www.scanblog.com


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,154
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Stop marketing to people… Marwann AL SAADI Brieuc SAFFRÉ
  • 2. …and begin marketing to situations slavickgo on sxc.hu
  • 3. As a marketer, you always have to bring your solution to some specific needs © Saniya Al Saadi
  • 4. Whether you are a woman… Royalshot on sxc.hu
  • 5. ...a man tolgakosta on sxc.hu
  • 6. …a child Jana_koll on sxc.hu
  • 7. …or an old person coloniera2 on sxc.hu
  • 8. You can be in a hurry… analog on flickr
  • 9. tired… goody2230 on sxc.hu
  • 10. Christiem on sxc.hu bored…
  • 11. happy… arsel on sxc.hu
  • 12. lusi on sxc.hu …or thirsty
  • 13. You can be an expert in finance… ngould on sxc.hu
  • 14. …and a newbie in DIY
  • 15. It is all about context and situations © Saniya Al Saadi
  • 16. Legomyphoto.wordpress.com and how you can adapt your product or service to them…
  • 17. This is why you have to customize your speech acaben on flickr
  • 18. HushhushFR Nestlé Aquarel targets its thirsty users in concerts, because they know they will be useful to them.
  • 19. Sametimenxtyr on deviantart They satisfy an instant need.
  • 20. Old spice engages tweeters and TV advertisement spectators… © Old Spice
  • 21. …answers to each tweet with a personalized video… © Old Spice
  • 22. …and entertains people in a new way! © Old Spice
  • 23. MINI in USA answers to particular situations with its Roadside assistance app…
  • 24. …and provides useful help to car drivers facing problems on the road.
  • 25. Asos.com website Asos helps you choose your clothes depending on weather and activity: your situation.
  • 26. Nowadays, people tend to care less about a company’s story © Saniya Al Saadi
  • 27. © Saniya Al Saadi It is now all about discovering, living and sharing new experiences
  • 28. bwaclawski on sxc.hu Whatever your product or service is…
  • 29. navigergo on flickr …it is related to one “personal” situation
  • 30. Electronic toilet paper dispenser Stop providing useless stuff to your customers...
  • 31. SitorSquat is an iPhone application created by Charmin, toilet paper brand. It helps you find the nearest toilets and tells you if it is open or not. …and make them come to you by helping them.
  • 32. Social Media and geolocation for example are some good opportunities to learn more about contexts and situations. They permit to collect data. © Saniya Al Saadi
  • 33. Fiat takes advantage of situations with Ecodrive…
  • 34. …and provides a free and useful service helping drivers to consume less.
  • 35. Relationship is thus not limited to the purchasing process anymore…
  • 36. …and Fiat collects data to innovate and improve its next cars. Data tron
  • 37. Crème Brûlée carts in San Francisco take advantage of social media This Crème brûlée cart lets customers know where he is through Twitter and geolocation apps. chrisleesphotos on flickr
  • 38. BakerTweet sends a tweet to followers when the bread is hot and ready. …and bakers do even more for their customers!
  • 39. The History channel makes good use of geolocation… The History Channel created tips on Foursquare that share historical facts with users when they check into specific locations. They brought interesting and relevant information.
  • 40. Knowing situations will permit you to be more meaningful and relevant.
  • 41. Being relevant means bringing value and converting new members to your brand! © Saniya Al Saadi
  • 42. Thank you for your attention. And many thanks to Saniya AlSaadi sxc.hu, flickr.com users for their cool photos.
  • 43. Inspired by Helge Tenno 180360720.no Faris Yakob farisyakob.typepad.com Paul Isakson paulisakson.typepad.com Trendwatching trendwatching.com TechCrunch techcrunch.com The Book of Revelations thebookofrevelations.co.uk
  • 44. marwann al saadi twitter.com/marwannas brieuc saffré brand-utility.com fluid-advance.com slideshare.net/brieuc bkp550 on flickr twitter.com/_brieuc scanblog.com twitter.com/scanblog slideshare.net/scanblog facebook.com/scanblog August 2010