Team scamper road2 ideas_nano ganeshaPresentation Transcript
Road 2 Ideas –Innovation Run Innovation II NanoGanesh
Introduction CREATOR Mr. SantoshOstwal- Rural innovator and Entrepreneur. Founder of Ossian Agro Automation WHAT IS IT? An electronic interface device connected to electromechanical starter of water pump motor. Is connected to mobile phone so that remote controlling is enabled by calling WHEN Research work done in 2007 Launched in 2008 RECOGNITION Nokia Calling Innovators Winners VilligroWantrapreneur Business Plan Winner
Need of an Automated Device-Consumer Insight
Rural Water Supply Schemes
Set up2 mobile phones and a remote modem like instrument (NanoGanesh)fixed to the motor along with a mobile phone .
Dial the no. with the specific code for each operation
Connected to any existing electrical starter and motor pumps.
Ringtone Audio sensors facilitate the activation of device Seprarate ringtone for each operation linked to a code.
A>Availability of power supply at the motor site B> On/ Off status of the pump. C>Remote switching on & off of the pump Save time energy, save electricity & water supply/.
How it works ?? http://www.youtube.com/watch?v=AbvMp52upe0 http://www.youtube.com/watch?v=Q5gfWt30Pjk
Within the Sandbox NanoGanesha follows all 6 non-negotiable principles. Its adherence to Environmental Sustainability & Social Equity Focus deserves special mention. ENVIRONMENTAL SUSTAINABILITY
Facillitates Drip Irrigation which conserves Water.
Keeps soil moist and reduces Soil Erosioner
Saves fertilizer through effective usage by Fertigation
Saves fuel and travel cost in cases where vehicle was used to reach pump
Training rural technochrats for free in Maharashtra-Agro Electronics Commandos.
Spreading knowledge base through this initiative
A pump can be made on /off by a mobile phone or any landline phone from any distance.
One can run the pump set manually. Hence, irrigation can be continued even if the system is connected to the starter.
To operate the unit in electricity wide supply variation in the rural area
Mains on, Code transmission on, starter on.
Code transmission-for detecting the key operations from the remote end mobile to pump end mobile.
Inbuilt charging for the on site phone in models (B & C)
To prevent the resetting of the units in case of heavy
electrical load transients.
Existing model Available in 3 types Type A- Rs 560/- Type B- Rs 1700/- Type C- Rs 2800/- Inbuilt mobile charging device for mobile phone installed in the motor. Sales in 4 districts across Maharashtra covering around 2500 villages and selling approx. 50,000/- units in an year. Margin to the company at approx. 4-5% on each unit. Distribution Model Demonstrations during panchyat meets infront of key opinion leaders. Orders made in bulk to the head of the villageto the distributor. 1 Year Warranty (Service provided by trained technicians) and works till 4 years.
Automatic On/Off of water pumps from distant place
Unlimited Range of operation with the presence of telecom network
Information on power supply availability
Time saved on commuting till the water pump at odd hours. Works on low voltage
Safety concerns resolved
Affordable Price- Rs 2800/- per set
Device Works under severe weather conditions.
Easy installation (2-3 hours) & usage- just requires a low cost mobile handset.
Saving electricity and water supply.
Post Purchase services.
Lack of integrated Distribution Model
Cannot be used during the rains or high rain fed areas Arrangement of waterproof cage for the phone attached to the pump Lack of connectivity.
Mobile Phone Penetration in Indian rural areas
Differentiation of service provider with such a VAS.
Increase customer base after patenting.
Inadequate Mobile Phone network infrastructure
Competition Analysis Thermodynamic Sensor enabled motors Water Level Sensor enabled motors USP of NanoGanesha Can check the power fluctuations and remotely switch on/off the pump without going on site. Works best sprinkler/drip irrigation in water supplyconstrained areas Works on High Horse Power-appprox 30 HPconsumes less electricity (Works on Low voltage as low as 260 Volt)
Growth Expectations vis a Vis Growth in Telecom sector Rural subscription increased from 219.09 million to 236.21 million, and the Rural Teledensity increased from 26.43 to 28.42. The year-on-year (Y-O-Y) growth rate of Rural Teledensity for Sep-10 is 54.00 % . The % increase in rural subscribers is 32% in 2010.Thus, with this expected growth rate, the growth of NanoGanesha can be predicted to be very high.
Impact TELECOM Increased mobile users Nanoganesha requires mobile connection CSR- Supporting entrepreneural initiatives in agriculture Tapping of untapped rural VAS market Increased rural penetration
Impact SOCIO-ECONOMIC Creation of Employment- Local electricians are trained to handle repair works of NanoGanesha Training Agro Electronic Commandos Saving electricity&water. 1pump saves 3unit electricity, 1000lit watr yield ->Better yield.Better revenue Savings in Oppurtunity Cost ( time& effort). 1 labor shift saved by 1 pump Improved rural Communication through mobile connectivity. Increase in usage of ganesha means more mobiles. Impetus to availability of other rural VAS eg. Mobile banking,healthcare,agro tips etc Improvement in rural telecom infrastructure Every 1% increase in teledensity=0.6% GDP growth
Recommendations for the next Level
References http://www.alibaba.com/product-free/110941974/Agriculture_Pump_Cell_Phone_Remote_Starter.html The Indian Telecom Services Performance Indicators July - September 2010 www.nanoganesha.com
THANK YOU Team Scamper SomyaBhargava SukeshaSajwan SonaliAbrol ShauryaBhushanTyagi