Introduction<br />CREATOR<br />Mr. SantoshOstwal- Rural innovator and Entrepreneur.<br />Founder of Ossian Agro Automation<br />WHAT IS IT?<br />An electronic interface device connected to electromechanical starter of water pump motor. Is connected to mobile phone so that remote controlling is enabled by calling<br />WHEN<br />Research work done in 2007<br />Launched in 2008<br />RECOGNITION<br />Nokia Calling Innovators Winners<br />VilligroWantrapreneur Business Plan Winner<br />
Need of an Automated Device-Consumer Insight<br />
<ul><li>Set up2 mobile phones and a remote modem like instrument (NanoGanesh)fixed to the motor along with a mobile phone .
Dial the no. with the specific code for each operation
Connected to any existing electrical starter and motor pumps.
Ringtone Audio sensors facilitate the activation of device Seprarate ringtone for each operation linked to a code.</li></ul>A>Availability of power supply at the motor site<br />B> On/ Off status of the pump.<br />C>Remote switching on & off of the pump Save time energy, save electricity & water supply/.<br />
How it works ??<br />http://www.youtube.com/watch?v=AbvMp52upe0<br />http://www.youtube.com/watch?v=Q5gfWt30Pjk<br />
Within the Sandbox<br />NanoGanesha follows all 6 non-negotiable principles. Its adherence to Environmental Sustainability & Social Equity Focus deserves special mention.<br /> ENVIRONMENTAL SUSTAINABILITY<br /><ul><li>Facillitates Drip Irrigation which conserves Water.
Saves fertilizer through effective usage by Fertigation
Saves fuel and travel cost in cases where vehicle was used to reach pump</li></ul>SOCIAL EQUITY<br /><ul><li>Training rural technochrats for free in Maharashtra-Agro Electronics Commandos.
Spreading knowledge base through this initiative</li></li></ul><li> Functionality<br /><ul><li>A pump can be made on /off by a mobile phone or any landline phone from any distance.
One can run the pump set manually. Hence, irrigation can be continued even if the system is connected to the starter.</li></ul>To operate the unit in electricity wide supply variation in the rural area<br /><ul><li>Mains on, Code transmission on, starter on.
Code transmission-for detecting the key operations from the remote end mobile to pump end mobile.
Inbuilt charging for the on site phone in models (B & C)
To prevent the resetting of the units in case of heavy </li></ul> electrical load transients.<br />
Existing model<br />Available in 3 types<br />Type A- Rs 560/- <br />Type B- Rs 1700/-<br />Type C- Rs 2800/-<br />Inbuilt mobile charging device for mobile phone installed in the motor.<br />Sales in 4 districts across Maharashtra covering around 2500 villages and selling approx. 50,000/- units in an year.<br />Margin to the company at approx. 4-5% on each unit.<br />Distribution Model <br />Demonstrations during panchyat meets infront of key opinion leaders.<br /> Orders made in bulk to the head of the villageto the distributor.<br />1 Year Warranty (Service provided by trained technicians) and works till 4 years.<br />
STRENGTHS<br /><ul><li>Automatic On/Off of water pumps from distant place
Unlimited Range of operation with the presence of telecom network
Cannot be used during the rains or high rain fed areas Arrangement of waterproof cage for the phone attached to the pump Lack of connectivity.</li></ul>Opportunities<br /><ul><li>Mobile Phone Penetration in Indian rural areas
Differentiation of service provider with such a VAS.
Increase customer base after patenting.</li></ul>Threats:-<br /><ul><li>Inadequate Mobile Phone network infrastructure</li></li></ul><li>Competition Analysis<br />Thermodynamic Sensor enabled motors<br />Water Level Sensor enabled motors<br />USP of NanoGanesha<br />Can check the power fluctuations and remotely switch on/off the pump without going on site.<br />Works best sprinkler/drip irrigation in water supplyconstrained areas<br />Works on High Horse Power-appprox 30 HPconsumes less electricity (Works on Low voltage as low as 260 Volt)<br />
Growth Expectations vis a Vis Growth in Telecom sector<br />Rural subscription increased from 219.09 million to 236.21 million, and the Rural Teledensity increased from 26.43 to 28.42. The year-on-year (Y-O-Y) growth rate of Rural Teledensity for Sep-10 is 54.00 % . The % increase in rural subscribers is 32% in 2010.Thus, with this expected growth rate, the growth of NanoGanesha can be predicted to be very high.<br />
Impact <br />TELECOM<br />Increased mobile users Nanoganesha requires mobile connection<br />CSR- Supporting entrepreneural initiatives in agriculture<br />Tapping of untapped rural VAS market<br />Increased rural penetration<br />
Impact<br />SOCIO-ECONOMIC<br />Creation of Employment- Local electricians are trained to handle repair works of NanoGanesha<br />Training Agro Electronic Commandos<br />Saving electricity&water. 1pump saves 3unit electricity, 1000lit watr yield ->Better yield.Better revenue<br />Savings in Oppurtunity Cost<br />( time& effort). 1 labor shift saved by 1 pump<br />Improved rural Communication through mobile connectivity. Increase in usage of ganesha means more mobiles.<br />Impetus to availability of other rural VAS eg. Mobile banking,healthcare,agro tips etc<br />Improvement in rural telecom infrastructure<br />Every 1% increase in teledensity=0.6% GDP growth<br />