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Team scamper piramal swasthya
 

Team scamper piramal swasthya

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    Team scamper piramal swasthya Team scamper piramal swasthya Presentation Transcript

    • INNOVATION V
      Piramal e-Swasthya
    • General Health Condition in India
      • In 2002 investment in healthcare was only 0.9% of the total GDP.
      • In 2003 the patients treated for malaria were 1.65 million, for leprosy there were 2.4 million people and there were 214 cases of polio.
      • In 2001 India received $1,705 million as aid for the healthcare programs which were only 2% of the total healthcare expenditure by the government.
      • But most of this money go into urban areas and only a small amount is used by the rural areas
    • Insufficient expenditure on healthcare
    • Inadequate human resource
      13
    • Fall of rural Health Infrastructure
      • According to the recent National Rural Health Mission report nearly 8% PHC don't have a doctor while nearly 39% were running without a lab technician and about 17.7% without a pharmacist.
      • The PHCs are supposed to have one medical officer supported by paramedical staff.
      • .While not a single PHC of UP's 3,660 PHCs have either a labour room or an operation theatre.
      • The number stands at 208 labour rooms (13%)
      • Moreover there is a shortfall of 70.2% specialists at the CHCs.
    • Rural-Urban imbalance
      NHA(2004-2005) Report
      Government expenditure on family welfare and other heakth services
      URBAN
      Expenditure of 92,408 million rupees
      RURAL
      Expenditure of 52,970 million rupees
    • Piramal e-Swasthya
      VISION
      To Democratize Healthcare
      MISSION
      To provide reliable, high quality and affordable primary healthcare to no-doctors zones of Rural India
      GOAL
      To enable services in 100000 villages by 2013
      • An initiative by Ajay G Piramal Foundation and a subsidiary of Piramal Healthcare.
      • Inception in 2008
      • Offers a Scalable and Sustainable breakthrough in healthcare delivery models at rural level.
      • Developed in partnership with Prof. NitinNohria of Harvard Business Model.
      • Uses innovative approaches of healthcare delivery like Telemedicine, Clinical decision support systems and village based health entrenpreneurs.
    • Objectives
      Piramal e-Swasthya attempts to make affordable healthcare accessible to India’s rural communities using technology through a sustainable and scaleable service model
      • Use of Technology
      • Sustainable Service Models
      AFFORDABLE HEALTHCARE
    • eSwasthya Working Model
      Local literate women (PiramalSwasthyaSevaks) are recruited undergo a rigorous training programme in which they are trained to collect simple diagnostic information, preventive medicine, first-aid and customer service.
      These women are given a medical kit, marketing material and a mobile phone. They are then assisted in setting up a tele-clinic (Piramal e-Swasthya Centre) at their own homes.
      Villagers who feel ill come to the Piramal e-SwasthyaCenter or are visited by the PiramalSwasthyaSevak. After talking to and examining the patient, the health care worker communicates this diagnostic data through a cell-phone to a centralized call centre.
      At the back end, a call centre worker enters the information provided into a simple e-diagnosis system, which generates an automated response with the recommended prescription and treatment. Doctors manning the call centre also validate this.
      The total treatment costs between Rs.30 - Rs.50 depending on the medical condition.  The Piramal e-Swasthya Centre is also a village level pharmacy stocked with medicines necessary to fill the basic prescriptions recommended by the call centre. If the ailment appears serious, the call centre recommends that the patient visit a secondary or tertiary healthcare facility immediately.
      The healthcare worker also conducts preventive health workshops, which generate awareness about issues such as sanitation, nutrition and first aid.
    • Working Model
    • Differentiation
    • Strengths & Challenges of the Program
      STRENGTHS
      CHALLENGES
    • Telemedicine & CDSS
      • This innovation in service removes the distance barrier in rural healthcare through cutting edge technology.
      • PSS uses mobile to dial up the Nucleus, a telemedicine call centre manned by paramedics & doctors.
      • Paramedics receive the calls and enter information into web based Clinical Decision Support System(CDSS). This has been developed with TCS.
      • CDSS is state-of-the-art clinical diagnosis platform that automates the generation of provisional diagnosis and prescription.
      • Doctors review CDSS generated diagnosis.
      • Prescription communicated to the PSS over the phone and SMS and she dispenses medicines from the kit provided.
    • PiramalSwasthyaSahayika(PSS)
      • Promoting Health Entrepreneurship and Woman Empowerment.
      • PSS recruits and trains and deploys village based women health entrepreneurs, PiramalSwasthyaSahayikas, who enable healthcare access to rural patients.
      • eSwasthya centre is set up in her own home
      • PSS undergoes a 5 day training programme on how to conduct basic health service, use digital equipment, handle mobile usage, accounts and counsel patients.
      • PSS gets 20% of the consultation fees.
      • A field supervisor appointed by Piramal oversees the PSS
    • Sandbox
    • eSwasthya -Sandbox
      Social Equity Focus
      • Eradicates the distance between good and reliable healthcare and rural patients.
      • Makes access to healthcare affordable
      • Healthier rural population
      • Empowerment of women under PSS.
      Global Scale
      • The eSwasthya model of healthcare can be scaled up even on a global platform. The CDSS technology can be used at any level along with telemedicine.
      Environmental Sustainability
      • The eSwasthya model does not hinder the principle of environment sustainability.
    • New Price – Performance Level
      • eSwasthya provides affordable medical services which range from 30rs to 50rs, depending on the type of treatment.
      • At this low price quality is also mantained.
      Transparency in Transactions
      • Under the aegis of Piramal Healthcare, the reputed pharma major, eSwasthya maintains fair accounting practices.
      Rule of Law – Individual Rights
      • PiramaleSwasthya promotes the lawful practice of medical services.
      • It helps in eliminating quacks and maintaining the authenticity od healthcare services in rural lands.
    • Growth
    • Journey So Far
    • Piramal-AshaModel:Way forward
      • First partnership model that PiramaleSwasthya is launching in 2011.
      • Objective is to enable Government(NRHM) appointed ASHA Sahyoginis to provide telemedicine services in their villages.
      • PPP model with district administrations to enable ASHA volunteers work as PSS and leverage benefits of ASHA model an contain its limitations.
      • Pilot project launched in Churu district aministration, Rajasthan for 100 villages of Tarangpur block.
    • Benefits of Piramal-ASHA model
    • Impact
      RURAL ECONOMIC DEVELOPMENT
      • Wage earners eliminate the loss of daily wages due to time consumed in travelling to cities for treament
      • Savings from travel costs and high medical fees charged by private players
      WOMAN EMPOWERMENT
      • Through training of PiramalSwasthyaSahayikas rural women are enabled to earn a living as PSS get 20% of consultation fees
      QUALITY HEALTHCARE ACCESS IN RURAL AREAS
      • Helps in removing Quackery
      • Helps in improvement in general levels of health in rural areas
      BRIDGING THE URBAN-RURAL DIVIDE IN HEALTHCARE FACILITIES
      • Through Telemedicine technology and systems like the CDSS, Rural India can share same medical facilities as in urban areas at their doorstep
    • Thank You
      TEAM SCAMPER
      SomyaBhargava
      ShauryaBhushanTyagi
      SonaliAbrol
      SukeshaSajwan