About the Company<br /><ul><li>Aadarsh Pvt. Ltd is a children’s book Designing, Illustrating, Publishing and Printing company of Indian origin.
It caters to the requirement of Book, Diary, and Calendar publishers around the world.
Over a span of twenty years we have excelled ourselves in the field of book Designing, Illustrating (both Manually and Digitally) Photo Editing Publishing and Printing.
They are license holders of International characters like Barbie and Ben-10for India and Pakistan.
Latest innovation Talking Pen</li></li></ul><li>Need of an Automated Pen<br />The Education For All Global Monitoring Report, released in 2010,finds that out of the total 759 million illiterate adults in the world, India still has the highest number.<br />Over half of the illiterate adults live in just four countries: Bangladesh, China, India and Pakistan.<br />40% of the people in India cannot read or write<br /> simply because of nonaccessibility of resources.<br /><ul><li>An estimated 30 million children are known to be dyslexic in India.</li></ul>Thus, there is a high need of an automation device which can enable the disabled people to read, and also aid the average population learn quickly and effectively. <br />
Functioning<br />The pen is really a multimedia print reader with an built-in speaker system and the capability to stock audio files. <br />It runs on battery and it will work continuously for about 7 hours.<br />It can only be used on MPR coded books<br />When the pen is positioned over a book with MPR codes, it activates the pre-loaded audio files, so a reader is also able to hear the text they are reading.<br />Any Publisher can ask for its book to be made compatible with the pen by asking the company which will send prerecorded audio files to it.<br />These books will be of the same cost as the normal books.<br />
Utility<br />This education tool will also cater to the special needs of the visually challenged population and people suffering from various types of Dyslexia. <br />It can also be used as a self learning aid to illiterates, semi literates and also weak students.<br />Makes learning process more interactive, interesting and educational.<br />learning new languages by getting the right pronunciation <br />Distance education and vocational courses Skills can be taught in the local language which would make learning easier<br />
Currently sold through book fairs, trade fairs.
Less Marketing efforts from the side of the company- only limited to news channel coverage.</li></ul>Strengths<br /><ul><li>One of the most innovative inventions of using hi-technology to solve the problems of illiteracy.
Preservation of extinct languages</li></ul>Opportunities<br /><ul><li>Partnerships with Programs like TeachIndia to spread the sales of the innovation.
Government Tieups to provide the innovation to promote reading at subsidized cost.
Promotion of pen with the foreign language books and distance learning programs</li></ul>Threats<br /><ul><li>Available CDs and cassettes already available for U.G. kids to learn.
Foreign audio tapes which can be downloaded easily through internet or bought at cheaper cost.
Logistics concern of special audio coded books with the pen.</li></li></ul><li>Sandbox Applied<br />The talking pen is within the Sandbox of 6 non negotiable principles. Principles of Social Equity and Global Scalability have been emphasized<br />Social Equity<br /><ul><li>Way forward for spreading literacy
Benefits the visually challenged and facilitating their knowledge empowerment.
Inter-cultural harmony as linguistic barrier gets breached
Helps in saving many less spoken languages from getting extinct.</li></ul>Global Scale<br /><ul><li>Talking pen is being used in many countries. With increasing expansion, they will have a tie up with a Honk Kong based manufactures which will help in scaling up.</li></li></ul><li>Team Scamper<br />SomyaBhargava<br />ShauryaBhushanTyagi<br />SonaliAbrol<br />SukeshaSajwan<br />