Malaysia Mobile Internet Consumer Malaysia- Report


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Mobile Marketing Associatio​n and unveil first Mobile Internet Consumer Report for Southeast Asia 2013

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Malaysia Mobile Internet Consumer Malaysia- Report

  2. 2. Preface The Mobile Internet Consumer - Malaysia 2013 report produced by MMA & addresses the audience insights of the growing mobile internet user base in Malaysia. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern.The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
  4. 4. 3THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 | Age Less than 18 yrs 18-24 yrs 25-35 yrs more than 35 yrs 22% 33%31% 13% Malaysia has the youngest mobile internet user base in SEA SEA AVERAGE 19 % 28 % 32 % 21 %
  5. 5. Gender Malaysia has one of the highest Male to Female ratio among mobile internet users, only next to Vietnam 37% FemaleMale71% 29% 63 %* 37 %* *SEA AVERAGE 4THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  6. 6. Education 24%| 27%| 40%| 9%|Uneducated Schooling upto 12 yrs Diploma / Undergraduate Graduate / Post Graduate Malaysia has lowest proportion of graduate/ post-graduates in the mobile internet user base 36 %* 27 %* 27 %* 10 %* *SEA AVERAGE 5THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  7. 7. Occupation 5% Currently not working / Retired Student16%46%Full time job Housewives5% 10% $Part time job Self Employed Professional9% Business9% Malaysia has one of the highest proportion of full-time employees in the mobile internet user base in SEA 6%* 18%* 41%* 4%* 10%* 8%* 13%* *SEA AVERAGE 6THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  9. 9. Mobile content downloaded in the last month Game / App Video Music Themes 59% 45% 42% 30% Mobile content downloaded in Malaysia is lesser than the regional average 67%* 46%* 38%* 32%* *SEA AVERAGE 8THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  10. 10. 9THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 | Users love mobile ads that help them... Game / App Video Ringtone / Song Wallpaper / Screensaver 21% 32% 29% Over half of mobile ad viewers from Malaysia stated that mobile ad has helped them in downloading mobile content Download mobile content Find a good deal on something Learn about a brand Locate something nearby 52% | 44% | 22% | 34% | *SEA AVERAGE 55%* 42%* 27%* 36%*
  12. 12. Product Ownership Automobiles Payment CardsConsumer DurablesConnected Devices Penetration of consumer durables among mobile internet users is least in Malaysia 29% 27% 20% Computers 37% Tablets 29% 39%* 29%* 38%* 32%* 23%* *SEA AVERAGE 11THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  13. 13. Affluent Lifestyle Shopping Mall / Market Movie Theatre Restaurant 57% | 40% | 42% | Only 1 out of 8 mobile internet users from Malaysia went to all places - movie theatre, shopping mall/ market and a restaurant, least in SEA 41%* 47%* 58%* *SEA AVERAGE 12THE MOBILE INTERNET CONSUMER - MALAYSIA 2013 |
  14. 14. About the study The Mobile Internet Consumer report produced by MMA & is based on a primary survey of over 3000 mobile web & app users. The survey was conducted using random sampling for natural representation of the target group across 6 key countries in Southeast Asia - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The overall Southeast Asia averages were weighted as per the regional composition of mobile internet users in each focus country. To know more about The Mobile Internet Consumer report, please write to us at or visit
  15. 15. About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit For information relating to the MMA’s Mobile Marketing Forum series, please visit
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