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Social media 101

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Social Media 101 - Understanding digital media and online marketing.

Social Media 101 - Understanding digital media and online marketing.

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Social media 101 Social media 101 Presentation Transcript

  • Social Media 101 D o y o u r c o m p a n y ’ s o n l i n e p r o f i l e s l e a d t o d i r e c t b u s i n e s s ? TextTextText
  • It’s about User Engagement!
  • Are you connected?
  • Get a Cluetrain!
  • “A picture is worth 1000 words” • Picture content has more interactions • People tend to “like” more images vs text posts • Easier to get people’s attention • People connect more with visual content
  • Types of Social Media • Social Networks • Video Communities • Pictures Communities • Microbogging Platforms • Social Bookmarking Sites • Review and Travel Networks
  • Delicious • Social bookmark • Organize collections and share links • Search for links shared by likeminded people
  • Facebook • Largest Social Network (Over 1 billion users) • Pages vs Personal Profiles • Sharing, Tagging, Geo Location, Comments and Likes • High User Engagement
  • Flickr • Photography community • Comments, Sharing, Licking, Albums, Collections • Detailed Photo information • Open API
  • Foursquare • Location-base social network • “Check in”, search locations and connect with friends • Worldwide • 20+ million users
  • Google + • Growing Social Network • Based on “Circles” • Sharing, Interests, Activities • SEO Friendly
  • Instagrams • Photography Community • Filters • Connected with facebook • Mobile App
  • Linkedin • Professional Profiles • Find professionals connections • Referrals, Connections, Online Resume, Groups • 200+ million users
  • Pinterest • Photography oriented network • Pin (Sharing) • Pins, Boards, Topics • Share, Follow, Comments
  • StumbleUpon • Social Bookmarking • Recommendation-base searches • Trends, Interests, Activities, Lists • SEO friendly
  • Tripadvisor • Travel review community • Listings, Forums, Maps, Pictures • Largest online travel resources • SEO Friendly
  • Twitter • 100+ Million users • 140 characters - Micro blogging • Broadcasting • Following, Lists, Retweets
  • Youtube • Video Community • Viral marketing • Comments, Sharing, Liking, Posting • SEO Friendly
  • Vimeo • Video Content • Upload, Share, Watch • Add filters and copyrighted music • Sell your work
  • Facebook basics
  • Facebook Search Feeds New Search system and news feeds
  • Facebook “Tagging” Let people know about your great moments
  • Facebook “Share” Sharing is Caring: Increase visibility and connect with others.
  • So you still think that social media does not impact your business? • Social Media, how it impact your business now! > http://youtu.be/ukA2zKGQClk
  • How do you manage these?
  • Hootsuite • Social Media Dashboard • Connect all your networks • Post, Repost, Share, Schedule, Connect • Manage your conversations
  • Stay Connected...
  • ? Questions ?
  • Robert Scales simplicity expert www.HolisticHybrid.com