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Blogging 101 - Presentation on how to build and manage a successful content website.
 

Blogging 101 - Presentation on how to build and manage a successful content website.

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Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing ...

Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).

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  • Full Name Full Name Comment goes here.
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  • Hey Robert - May I use your slides for a talk I am hosting within IBM for an IBM Business unit? I plan to use few slides if you allow.Awaiting response.
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  • See How I Made $4,775 In 14 Days with my secret blogging method. You can check out my blog http://www.my-vegas-businessreview.blogspot.com
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  • ” BLOGGING ON SOCIAL MEDIA SITES”

    by chrisdecker72 | on April 2, 2013

    I don’t know how many times,I’ll go on Facebook,Twitter,or even My Space and most of the people I know are posting something on these Social Sites,like friends and family.And the one thing they don’t realize is that there doing the one thing that could possibly make them a lot of money.Only if they had the knowledge and the tools to take what there posting somewhere.And the one thing;I’m talking about is blogging and the all the knowledge and training with in the people here at the Empower Network they would probably crap themselves.If you can blog about anything you can make it here with the Empower Network Team.The people here are really cool to interact with.There’s always someone willing to help out and your never a lone.Great customer support and the people are real with real answers’ to real questions.You can talk about anything here not like some other sites,that if you say boo they kick you off..It’s not like that here!!So if your blogging and don’t realize it then you need to check us out,just by doing what people do everyday.And like I said most of the one’s I know and don’t even know there doing it,and most of all they could be making money at it.So what do you have to lose.Blog all day for nothing or blog everyday and make a point to make money with Empower Network Now!To success:/almostasecret.php?id=chrisdecker72
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  • wonrers and uley pone daog in dmay
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    Blogging 101 - Presentation on how to build and manage a successful content website. Blogging 101 - Presentation on how to build and manage a successful content website. Presentation Transcript

    • Blogging 101 Content Management
    • Robert Scales Business and Marketing Strategist www.HolisticHybrid.com
    • The truth about the internet
    • Content is King
    • Content Management
    • What is a blog? • A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.
    • So you’re thinking about blogging? • Blogs are a great way to express yourself, connect with others who share your passions, and share information
    • Define your goals • Define your goals from the start • Set up short, medium and long term goals • Design and market your blog with these goals in mind
    • Know your audience • Your blog content and design should reflect your goals and meet or exceed your audience’s expectations
    • Be consistent • Your blog is your brand • Your blog should be consistent with your brand • Your consistency will be rewarded with reader loyalty
    • Be persistent • Update frequently and keep users interested by posting new content that is meaningful to your readers
    • Be inviting • Blogging is about creating social impact and engagement • Involve your readers in meaningful twoway conversations
    • Be visible • There is more than creating compelling content to attract readers to your blog • You need to work outside of your blog to promote and develop the community
    • Take risks • Don’t be afraid to try new things • Yet don’t fall prey to every new bell and whistle • Review new features and see how they contribute to your blog and your audience
    • Ask for help • The success of your blog relies on networking and building relationships with other bloggers and your readers
    • Keep learning • As you develop your blog, take time to research new tools and features • Keep an eye on the latest trends and news in the bloggospher
    • Be yourself • Remember your blog is an extension of yourself and your brand • Be authentic and blog like your are having a conversation with your readers
    • Building a Successful Content Strategy
    • Choose the right platform • Pick one of the most popular blogging platforms: Blogger, TypePad, and/or WordPress • What is the difference between a hosted and non-hosted blogging platform?
    • Original Content • If content is king, than creating original content is the key to the success of your project.
    • Multimedia • Add pictures, video, podcasts • Create multimedia content or visual elements to your posts • Use other network to link back to your blog posts
    • Schedule ahead • Plan your posts ahead • Create a writing schedule • Save them as drafts • Promote your posts at different time
    • Headers and SEO • Understanding the importance of Post titles, headers and subheaders is crucial for getting your content indexed.
    • Categories and Search • Content grouping • Facilitate search • Keywords & Titles • SEO and Indexation
    • The importance of Permalinks • A permalink is a URL that points to a specific blog entry after it has passed from the front page to the archives. Because a permalink remains unchanged, it is less susceptible to link rot
    • Share and Cross-post • Use social bookmarking sites to promote your posts • Cross post them to your facebook page • Add tools on your blog to facilitate others to do the same
    • Comment and engage • Engage with your readers • Comment on other blogs and social networks • Reward active and/or loyal followers • Lead by example
    • Grow your audience • Use what you learned in Social Media 101 to grow your traffic, build your network and share with other like minded individuals and groups
    • Subscribe to other blogs • Read other blogs • Subscribe to RSS feeds • Set filters to monitor what people like and upcoming trends
    • ? Questions ?