A NEW APPROACH TO food SHOPPINGi. project proposal   What and Why                      Over the past 150 years, the US Foo...
A NEW APPROACH TO food SHOPPINGi. project proposal   Process Overview                      sarah calandro carnegie mellon ...
A NEW APPROACH TO food SHOPPINGii. topic development   What I Studied                                 Effectiveness       ...
A NEW APPROACH TO food SHOPPINGiii. research   Survey 1                Goal                An attempt to understand the ef...
A NEW APPROACH TO food SHOPPING                                              Survey 2                                     ...
A NEW APPROACH TO food SHOPPINGGrocery Store Shadowing / InterviewingGoalTo understand how people shop while they are shop...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGiv. design implications   This tool should:                          teach people who want ...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGSystems / Narrative Diagramssarah calandro carnegie mellon university information.interacti...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbac...
A NEW APPROACH TO food SHOPPINGMedium and Form StructurePrint Conceptsarah calandro carnegie mellon university information...
A NEW APPROACH TO food SHOPPINGMedium and Form StructureDigital Conceptsarah calandro carnegie mellon university informati...
A NEW APPROACH TO food SHOPPINGMedium and Form StructureFinal Concept to Developsarah calandro carnegie mellon university ...
A NEW APPROACH TO food SHOPPINGThe MakingStoryboardssarah calandro carnegie mellon university information.interaction.perc...
A NEW APPROACH TO food SHOPPINGThe MakingStoryboards             You need a few days             worth of food            ...
A NEW APPROACH TO food SHOPPINGThe MakingStoryboards            in different combinations and amounts.                    ...
A NEW APPROACH TO food SHOPPINGThe MakingStoryboards                     Why do you choose these?                         ...
A NEW APPROACH TO food SHOPPINGThe MakingStoryboards                  Buy food                                       $00.0...
A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction...
A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction...
A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction...
A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction...
A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in t...
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InteractiveGrocery: Process Book

  1. 1. A NEW APPROACH TO food SHOPPINGi. project proposal What and Why Over the past 150 years, the US Food System has experienced dramatic changes in an attempt to mass produce food so that more people have access to it at a lower cost. Through industrializing farming practices and utilizing science to make the growing, preparing, and transporting of food more widespread and efficient, we are able to produce more grain and beef than we ever have in farming history. The western diet that has materialized due to the industrialization of farming, while inexpensive and convenient, is high in fat, sugar, and empty calories. It is the only diet in the history of humankind that humans can not thrive on. The effort to make food cheap and convenient has resulted in widespread disease that is a global problem. There is reason enough for change, but the problem has become so big that it seems almost impossible. Where do we begin? Research, Audience, and Context After talking to people, conducting surveys about how people make decisions regarding their food purchasing, and following people around the grocery store to document how they shop, I decided that the context of this project should be the grocery store and the audience should be the people who truly want to be healthy but live in a space of food confusion. I choose this group because they are more interested in finding the solution and, therefore, are more likely to implement a solution. They are also victim to a larger system that they believe they are subject to. I choose the grocery store because it goes straight to the root of the decision-making/food confusion problem. We live in a culture where we get most of our food from the grocery and by getting our food there, we dont know where it comes from or, in many cases, what it is. Concept: Learn, Shop, Visualize This prototype will strive to teach people about the problem with food industrialization`. It will illustrate for them high level affects of the processed food industry and also personalized information about how the food they buy affects them. With this tool they will be empowered through learning, grocery shopping, and seeing data visualizations of the food they buy and consume. sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  2. 2. A NEW APPROACH TO food SHOPPINGi. project proposal Process Overview sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  3. 3. A NEW APPROACH TO food SHOPPINGii. topic development What I Studied Effectiveness Food Packaging Labels provoke confusion #s/facts are relative to what? impersonal disconnects us from food source Nutritional Rating Systems As Don Norman would say, these things "make us stupid." We dont have to think in order to come to a decision. These rating systems make decisions for us. And while they may help us to make better choices, with- out them, we are a lost (and dumb) people (when it comes to what food is). In order to learn, we need to be able to understand food in such a way that we can make these decisions quickly, on our own. New Food Rhetoric and Schools of Thought Jamie Olivers Food Revolution Provoke learning using macro and micro views to teaching Carolyn Steels Sitopia cooking, growing, and sharing food in a community. Michael Pollans Food Rules Discloses the problem of Warren Belascos Appetite for Change industrialized food. Teaches how to navigate the processed non food landscape. Joel Fuhrmans Eat to Live Health = Nutrition / Calories. Still a somewhat quantitative approach but composes a food-targeted diet that excludes processed foods. sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  4. 4. A NEW APPROACH TO food SHOPPINGiii. research Survey 1 Goal An attempt to understand the effectiveness of the nutrition label. Do people use it? How do they use it? Does it actually work for them? What are their rules of thumb when using it and do they actually trust it? Findings Many people do, in fact use the nutrition label. It seems that people either blindly accept the information in it or they question it and seek for other sources of information. Overall, most people do put their health in regards to their food intake as a priority. Food health is a topic of great confusion. People just dont know what is healthy and they are confused by the mass amounts of misleading information on food packaging. They need something that teaches them the truth about food and discloses all of the hidden information found in the grocery store. sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  5. 5. A NEW APPROACH TO food SHOPPING Survey 2 Goal To understand peoples food shopping heuristics and get a sense of what they believe to be true about food, diet, and health. What kind of food do people believe to be healthy and what kind of food do people generally feel they have access to? How swayed are people by food-packaging and buzzwords? Do people buy food in the same way they proclaim to? Do people buy food in the way that they believe to be healthy? What do people believe that healthy and natural is? Findings“It’s disheartening to reflect on People definitely want to eat healthy.something over which I feel little control.We need to eat and we do the best we People generally believe whole foods to be more healthy than processed foodscan. But it’s not perfect.” though, they dont always know why and are confused as to what constitutes as processed and what constitutes as whole. P“I like food. A lot. I don’t really think People use nutritional jargon to talk about their health. Not many people talkabout how and why I buy things, usually. about types of real whole foods as being healthy, rather, they talk about fat,I just buy.” fiber, sugar, calories, etc. People are very sick of the processed food debate. They think its unfair and out“I’m sure there are unhealthy things of their control. They try to be healthy but truly being healthy is impossible ifin the food I eat, but it is entirely too you dont have a lot of time or money.inconvenient at present to change that.Perfect food is not available to themasses, and that which is fairly close ishardly affordable on a regular basis. Itfeels like a losing battle.”“A more compelling reason for me tochange my diet than ‘don’t eat that, it’sunhealthy’ would be ‘don’t eat that, itcauses cancer in lab rats’” sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  6. 6. A NEW APPROACH TO food SHOPPINGGrocery Store Shadowing / InterviewingGoalTo understand how people shop while they are shopping. What food heuristicsdo they use as they move the store? How often are they influenced to buythings they werent planning to buy? How aware or unaware are they of thefood they buy (do they just pick stuff up or do they pay attention)? Do peopleknow anything about processed food and whole food and do they take this intoconsideration when shopping?FindingsPeople habitually shop packaging and labels because it is the only way to knowwhats in food products.Everyone has their own food shopping system.People value eating healthy and oftentimes eat certain things just because itshealthy.They dont have much knowledge to back up why they believe its healthy; thebox says it is, there are only 120 calories.People use package-labeling to determine what is healthy and what is not. Theydont use food rhetoric.People like to get in and get out of the store without much hassle.Patterns are important. The way items on the shelf stand out based on colorcontrasts, etc influence what people see and what they buy.Food convenience is very important. Oftentimes, its more important than foodhealthiness. Pre-made items are really popular, and hence, so is processed food.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  7. 7. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  8. 8. A NEW APPROACH TO food SHOPPINGiv. design implications This tool should: teach people who want to be healthy why its important to eat (and truly enjoy) real food. illustrate that, while we are subject to whats available, cheap, and convenient in the grocery store, we do have the power as consumers to completely change the food landscape (supply and demand). attempt to shift peoples language from nutrition rhetoric to food rhetoric. give them the knowledge to rely on what they know about food to make food purchasing decisions rather than rely on abstract, impersonal nutritional data and packaging buzzwordsv. story development Don Moyers Napkin Sketches sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  9. 9. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  10. 10. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  11. 11. A NEW APPROACH TO food SHOPPINGSystems / Narrative Diagramssarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  12. 12. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  13. 13. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  14. 14. A NEW APPROACH TO food SHOPPINGsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  15. 15. A NEW APPROACH TO food SHOPPINGMedium and Form StructurePrint Conceptsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  16. 16. A NEW APPROACH TO food SHOPPINGMedium and Form StructureDigital Conceptsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  17. 17. A NEW APPROACH TO food SHOPPINGMedium and Form StructureFinal Concept to Developsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  18. 18. A NEW APPROACH TO food SHOPPINGThe MakingStoryboardssarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  19. 19. A NEW APPROACH TO food SHOPPINGThe MakingStoryboards You need a few days worth of food $00.00 Your neighborhood food store. $00.00 $58.24 Your neighborhood food store.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  20. 20. A NEW APPROACH TO food SHOPPINGThe MakingStoryboards in different combinations and amounts. food became more: highly processed. blue 1 hydrolyzed soy protein Guar Gum green trans fatmaltodextrose dextrosecaramel color 3 calcium caseinate enriched flour Yellow #6 potassium bromate aspartame malt extract natural flavors corn sugar artificial flavors Guar Gum citric acid Magnesium Stearate maltodextrin hydrolyzed corn gluten folic acid xanthan gumtrisodium phosphate thiamin whey protein hydrochloride cobalt proteinate riboflavin gelatin yeast extract fructooligosaccharides l-carnitine autolyzed yeast carrageenan taurine potassium chloride sodium bisulfite high fructose corn syrup sorbic acid textured protein monosodium glutamate propylene glycol alginate food Your Grocery Kart $ towards food $15.21 $12.89 $1.99 $0.00 $ towards sickness {not} food $25.43sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  21. 21. A NEW APPROACH TO food SHOPPINGThe MakingStoryboards Why do you choose these? than real foodsarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  22. 22. A NEW APPROACH TO food SHOPPINGThe MakingStoryboards Buy food $00.00 Your neighborhood food store. $00.00 Your neighborhood food store.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  23. 23. A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  24. 24. A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  25. 25. A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  26. 26. A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  27. 27. A NEW APPROACH TO food SHOPPINGFinal ProjectScreen Imagessarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  28. 28. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  29. 29. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  30. 30. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  31. 31. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  32. 32. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  33. 33. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  34. 34. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  35. 35. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10
  36. 36. A NEW APPROACH TO food SHOPPINGComments, Movie Pacing, Issues, BugsFeedback is greatly appreciated.Feel free to write in the space below.sarah calandro carnegie mellon university information.interaction.perception stacie rohrbach fall 10

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