PAINTING      PHOTOGRAPHY
            FILM
                MUSIC
WRITING
           THEATER
arts administration        industrial design
 illustration    curation      advertising        graphic design
   PAINTING ...
arts administration                                                                            industrial design
         ...
arts administration                                                                            industrial design
         ...
TO CONNECT, EXPOSE, & INSPIRE



Microsoft Design Challenge
Graduate Studio II
Carnegie Mellon University
07.12.10
Aliya B...
Our Solution




Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon U...
“We don’t have the resources
                     for teens to learn about
                     different creative arts.”
...
“I love movies but I don’t
                     want to be an actress. I wish
                     there was a class that ...
Design Implications:




                                        > Personalized content




Aliya Baptista . Sarah Calandr...
Design Implications:




                                        > Personalized content
                                  ...
Design Implications:




                                        > Personalized content
                                  ...
Design Implications:




                                        >          Personalized content
                         ...
What is

                                                                  TO CONNECT, EXPOSE, & INSPIRE
                 ...
Browser sidebar




Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mello...
Browser sidebar                                                                               Website




Aliya Baptista ....
“I want to share my stuff
                     and see what my friends
                     are collecting.”
             ...
Teen Network: current state

                 Teens’ primary
                 information                                 ...
Teen Network: future state

                     Teens’ primary
                     information                          ...
Teen Network: future state

                 Teens’ primary
                 information                                  ...
Teen Network: future state

                 Teens’ primary
                 information                                  ...
Teen Network: future state

                 Teens’ primary
                 information                                  ...
Teen Network: future state

                 Teens’ primary
                 information                                  ...
Teen Network: future state

                 Teens’ primary
                 information                                  ...
More than half of teens look
                                              to online social networks for
                 ...
Christina                                                                   17 year old GURU user
                        ...
Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . M...
Christina’s Journey: phases of GURU


                                                                              cin e ...
How Guru Works


             1. Content is posted                                       2. Content is published          ...
How Guru Works


             1. Content is posted                                       2. Content is published          ...
How Guru Works


             1. Content is posted                                       2. Content is published          ...
Professional Profile Page




Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carn...
Professional Profile Page



                                                                                             ...
Professional Profile Page




                                      Active Content




Aliya Baptista . Sarah Calandro . S...
Professional Profile Page

                                                                                               ...
Professional Profile Page




                                    Message Board




Aliya Baptista . Sarah Calandro . Step...
Teenager Profile Page




Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie...
Teenager Profile Page



                                              Collections




Aliya Baptista . Sarah Calandro . S...
Teenager Profile Page



                                               Map view




Aliya Baptista . Sarah Calandro . Ste...
Competitive Analysis


                                               Access to                         Range & Depth     ...
Service Provider Model



          Advertising                                                                           ...
organic                                                                 inorganic
                                        ...
PERFORMING
                                                                               ARTS
                           ...
TO CONNECT, EXPOSE, & INSPIRE


                                                                                       Tha...
GURU / Service Meets Social_Microsoft Design Expo 2010
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GURU / Service Meets Social_Microsoft Design Expo 2010

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GURU is a service that helps teenagers discover and grow creative interests and learn about the vast array of creative careers with the help of industry professionals. GURU has two components—a website and a browser widget. The browser widget recommends careers and professions to teens, based on the content that they are viewing. On the website, teens can explore day-in-the-life stories and other content posted by professionals, ask questions of professionals, and share their interests with friends. GURU is based on an advertising model and is free to both teens and professionals.

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GURU / Service Meets Social_Microsoft Design Expo 2010

  1. 1. PAINTING PHOTOGRAPHY FILM MUSIC WRITING THEATER
  2. 2. arts administration industrial design illustration curation advertising graphic design PAINTING makeup art typography PHOTOGRAPHY foley art game design animation interaction design FILM cinematography set design lighting design music composition CGI art MUSIC journalism screenwriting WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER
  3. 3. arts administration industrial design illustration curation advertising graphic design PAINTING PHOTOGRAPHY LAUSD is eliminating 50% foley art makeup art arttypography in 2011... game design of its teachers animation FILM interaction design cinematography set design lighting design music composition CGI art MUSIC screenwriting journalism WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools
  4. 4. arts administration industrial design illustration curation advertising graphic design PAINTING makeup art typography PHOTOGRAPHY ...and the remaining 50% in 2012. foley art game design animation interaction design FILM cinematography set design lighting design music composition CGI art MUSIC journalism screenwriting WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools
  5. 5. TO CONNECT, EXPOSE, & INSPIRE Microsoft Design Challenge Graduate Studio II Carnegie Mellon University 07.12.10 Aliya Baptista Sarah Calandro Stephanie Meier Eric Spaulding Cheryl Templeton
  6. 6. Our Solution Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo 1
  7. 7. “We don’t have the resources for teens to learn about different creative arts.” -Teacher at Langley high school surveys Explore interviews affinity diagramming Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  8. 8. “I love movies but I don’t want to be an actress. I wish there was a class that told me about all the other jobs I could have in movies.” -Teenager from the Ellis School Generate madlibs make tools Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  9. 9. Design Implications: > Personalized content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  10. 10. Design Implications: > Personalized content > Low effort for professionals Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  11. 11. Design Implications: > Personalized content > Low effort for professionals > Existing social networks Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  12. 12. Design Implications: > Personalized content > Low effort for professionals > Existing social networks > Parental buy-in Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  13. 13. What is TO CONNECT, EXPOSE, & INSPIRE ? Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  14. 14. Browser sidebar Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  15. 15. Browser sidebar Website Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  16. 16. “I want to share my stuff and see what my friends are collecting.” -Teenager from the Ellis School Evaluate rapid prototyping think aloud protocol Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  17. 17. Teen Network: current state Teens’ primary information Information networks networks teens need access to Parents Universities Media Cultural Institutions Teachers Teenagers Professionals Peers Creative Guidance Companies Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  18. 18. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Nielson Report, “How Teens Use Media,” June 2009. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  19. 19. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  20. 20. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  21. 21. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  22. 22. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  23. 23. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  24. 24. More than half of teens look to online social networks for advice and support. Nielson Report, “How Teens Use Media,” June 2009. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  25. 25. Christina 17 year old GURU user interested in Film Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  26. 26. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  27. 27. Christina’s Journey: phases of GURU cin e m atography fine a rt illustration MOTION GRAPH photography nimatio n ICS stop-motion a FILM time Unaware Immersed Focused Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  28. 28. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  29. 29. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  30. 30. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  31. 31. Professional Profile Page Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  32. 32. Professional Profile Page Static Content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  33. 33. Professional Profile Page Active Content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  34. 34. Professional Profile Page Collect Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  35. 35. Professional Profile Page Message Board Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  36. 36. Teenager Profile Page Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  37. 37. Teenager Profile Page Collections Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  38. 38. Teenager Profile Page Map view Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  39. 39. Competitive Analysis Access to Range & Depth Low Barrier Teen-Focused Career Professionals of Arts Careers to Entry Opportunities GURU Family Guidance Counselor Career Assesment Sites Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  40. 40. Service Provider Model Advertising Parents Branded $$$ Free Service Pages Service Provider Teens Company Teachers Pages Professionals Operational Costs: operational costs Source professionals Provide the platform Source advertising Legal/IP logistics Content mgmt. team Technical support Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  41. 41. organic inorganic physical biomedical bio- CHEMISTRY nuclear environmental industrial physical mechanical chemical genetic petroleum computer aeronautical electrical civil ENGINEERING forensic molecular metalurigical audio marine zoology optical atomic plant BIOLOGY quantum evolutionary micro particle PHYSICS astro molecular Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  42. 42. PERFORMING ARTS WRITING FINE ARTS Chase Iverson motion graphic artist FILM Christina Anna Julie Max Jim Castro cinematographer Mark Johnson interaction designer Tess PHOTOGRAPHY DESIGN Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  43. 43. TO CONNECT, EXPOSE, & INSPIRE Thank you Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
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