• Like
GURU / Service Meets Social_Microsoft Design Expo 2010
Upcoming SlideShare
Loading in...5
×

GURU / Service Meets Social_Microsoft Design Expo 2010

  • 1,340 views
Uploaded on

GURU is a service that helps teenagers discover and grow creative interests and learn about the vast array of creative careers with the help of industry professionals. GURU has two components—a …

GURU is a service that helps teenagers discover and grow creative interests and learn about the vast array of creative careers with the help of industry professionals. GURU has two components—a website and a browser widget. The browser widget recommends careers and professions to teens, based on the content that they are viewing. On the website, teens can explore day-in-the-life stories and other content posted by professionals, ask questions of professionals, and share their interests with friends. GURU is based on an advertising model and is free to both teens and professionals.

More in: Design , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,340
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. PAINTING PHOTOGRAPHY FILM MUSIC WRITING THEATER
  • 2. arts administration industrial design illustration curation advertising graphic design PAINTING makeup art typography PHOTOGRAPHY foley art game design animation interaction design FILM cinematography set design lighting design music composition CGI art MUSIC journalism screenwriting WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER
  • 3. arts administration industrial design illustration curation advertising graphic design PAINTING PHOTOGRAPHY LAUSD is eliminating 50% foley art makeup art arttypography in 2011... game design of its teachers animation FILM interaction design cinematography set design lighting design music composition CGI art MUSIC screenwriting journalism WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools
  • 4. arts administration industrial design illustration curation advertising graphic design PAINTING makeup art typography PHOTOGRAPHY ...and the remaining 50% in 2012. foley art game design animation interaction design FILM cinematography set design lighting design music composition CGI art MUSIC journalism screenwriting WRITINGimprov costume design choreography sound engineering playwriting fashion design THEATER Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools
  • 5. TO CONNECT, EXPOSE, & INSPIRE Microsoft Design Challenge Graduate Studio II Carnegie Mellon University 07.12.10 Aliya Baptista Sarah Calandro Stephanie Meier Eric Spaulding Cheryl Templeton
  • 6. Our Solution Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo 1
  • 7. “We don’t have the resources for teens to learn about different creative arts.” -Teacher at Langley high school surveys Explore interviews affinity diagramming Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 8. “I love movies but I don’t want to be an actress. I wish there was a class that told me about all the other jobs I could have in movies.” -Teenager from the Ellis School Generate madlibs make tools Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 9. Design Implications: > Personalized content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 10. Design Implications: > Personalized content > Low effort for professionals Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 11. Design Implications: > Personalized content > Low effort for professionals > Existing social networks Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 12. Design Implications: > Personalized content > Low effort for professionals > Existing social networks > Parental buy-in Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 13. What is TO CONNECT, EXPOSE, & INSPIRE ? Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 14. Browser sidebar Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 15. Browser sidebar Website Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 16. “I want to share my stuff and see what my friends are collecting.” -Teenager from the Ellis School Evaluate rapid prototyping think aloud protocol Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 17. Teen Network: current state Teens’ primary information Information networks networks teens need access to Parents Universities Media Cultural Institutions Teachers Teenagers Professionals Peers Creative Guidance Companies Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 18. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Nielson Report, “How Teens Use Media,” June 2009. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 19. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 20. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 21. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 22. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 23. Teen Network: future state Teens’ primary information Teens are now networks connected Parents Professionals Media Creative Companies Teachers Teenagers Universities Peers Cultural Guidance Institutions Counselors Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 24. More than half of teens look to online social networks for advice and support. Nielson Report, “How Teens Use Media,” June 2009. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 25. Christina 17 year old GURU user interested in Film Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 26. Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 27. Christina’s Journey: phases of GURU cin e m atography fine a rt illustration MOTION GRAPH photography nimatio n ICS stop-motion a FILM time Unaware Immersed Focused Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 28. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 29. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 30. How Guru Works 1. Content is posted 2. Content is published 3. Relevant content to media sites or to professional profile is recommended browser sidebar professional teen CONTENT SHARING PROFESSIONAL TEEN BROWSER SIDEBAR PLATFORMS PROFILE PAGE & PROFILE PAGE Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 31. Professional Profile Page Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 32. Professional Profile Page Static Content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 33. Professional Profile Page Active Content Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 34. Professional Profile Page Collect Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 35. Professional Profile Page Message Board Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 36. Teenager Profile Page Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 37. Teenager Profile Page Collections Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 38. Teenager Profile Page Map view Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 39. Competitive Analysis Access to Range & Depth Low Barrier Teen-Focused Career Professionals of Arts Careers to Entry Opportunities GURU Family Guidance Counselor Career Assesment Sites Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 40. Service Provider Model Advertising Parents Branded $$$ Free Service Pages Service Provider Teens Company Teachers Pages Professionals Operational Costs: operational costs Source professionals Provide the platform Source advertising Legal/IP logistics Content mgmt. team Technical support Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 41. organic inorganic physical biomedical bio- CHEMISTRY nuclear environmental industrial physical mechanical chemical genetic petroleum computer aeronautical electrical civil ENGINEERING forensic molecular metalurigical audio marine zoology optical atomic plant BIOLOGY quantum evolutionary micro particle PHYSICS astro molecular Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 42. PERFORMING ARTS WRITING FINE ARTS Chase Iverson motion graphic artist FILM Christina Anna Julie Max Jim Castro cinematographer Mark Johnson interaction designer Tess PHOTOGRAPHY DESIGN Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo
  • 43. TO CONNECT, EXPOSE, & INSPIRE Thank you Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo