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GURU is a service that helps teenagers discover and grow creative interests and learn about the vast array of creative careers with the help of industry professionals. GURU has two components—a website and a browser widget. The browser widget recommends careers and professions to teens, based on the content that they are viewing. On the website, teens can explore day-in-the-life stories and other content posted by professionals, ask questions of professionals, and share their interests with friends. GURU is based on an advertising model and is free to both teens and professionals.