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The traditional way to promote a brand or product has been via advertising on all manner of platforms including radio and television, newspaper and magazine, brochures and catalogues or point of sale and packaging. We’ve all seen it, all our lives.
Whilst all of those tactics are still valuable in their own right, they are fast being overtaken by the power of online video.
This blog shows some fine examples of how well online video can work, with or without a sporting celebrity on your books!