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SCAA members are invited to use a sophisticated software system to track sustainability metrics from producers through retailers and to use the system to collaborate around development projects. The …

SCAA members are invited to use a sophisticated software system to track sustainability metrics from producers through retailers and to use the system to collaborate around development projects. The START system (Sustainability Tracking And Reporting Tool) provides CSR transparency, operating savings and development project collaboration.

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  • 1.
  • 2. Agenda
    Al Liu, Atlas Coffee Importers
    Mark Stell, Portland Roasting
    Dennis Macray, Starbucks Coffee Company
    Rick Peyser, Green Mountain Coffee Roasters
    Sustainability Tracking And Reporting Tool (START)
    • History of START project
    • 3. Sustainability metrics and UN MDGs
    • 4. Phases & benefits
    • 5. Database vendor capabilities
    • 6. How to find and capture data in your business
    • 7. Future of collaboration around development projects
    • 8. Call for recruitment for test user group
  • 9. Project History
    2005: SCAA signs United Nations Global Compact, principles that businesses and trade associations commit to follow in their operations and strategies.
    2006: SCAA Sustainability Committee forms the MDGs Task Force, which uses the MDGs as a framework to guide the Association’s work in the area of sustainability.
    2007: MDGs Task Force proposes the use of a database in order to better understand the specialty coffee industry's progress towards meeting the MDGs.
    2008: MDGs Task Force learns of a company called CRedit360,which specializes in database software used to track social responsibility initiatives.
    January 2009: Credit360 presents to Sustainability Committee & SCAA Board of Directors.
    April 2010: SCAA launches START project.
  • 10. UN Millennium Development Goals
    The 8 UN MDGs
    1. Eradicate Extreme Poverty and Hunger
    2. Achieve Universal Primary Education
    3. Promote Gender Equality and Empower Women
    4. Reduce Child Mortality
    5. Improve Maternal Health
    6. Combat HIV/AIDS, Malaria and Other Diseases
    7. Ensure Environmental Sustainability
    8. Develop a Global Partnership for Development
  • 11. Database Highlights
    • Give SCAA members ability to compile & track their data around sustainability practices
    • 12. Generate comprehensive data on the impact SCAA members have toward improving quality of life and advancing the MDGs in reports to the press, industry, and consumers
    • 13. Encourage member participation in local and global programs that help to achieve the MDGs and address sustainability issues in general
    Phases of Development
    Phase 1
    • Enable users to create a Member Company Report on their respective sustainability initiatives and their impact on the MDGs
    • 14. Geographically track where SCAA members are working on MDGs-related initiatives
    • 15. Gather first-year user group that will input data and improve functionality
    Phase 2
    • Develop bulletin board “marketplace of development projects” for users to post projects that need support and allow participating members to find projects with matching missions
    Phase 3 (proposed)
    Allow individual users to create a detailed on-line portfolio beyond the Member Company Report
  • 16. CRedit360
    CRedit360: UK-based company specializing in corporate social responsibility reporting
    Clients include Starbucks, major companies & organizations
    Provides framework to enable high quality data collection
    - Capability to review data, analyze & chart
    Interface presents data in:
    • Member Home Pages
    • 17. Blogs detailing project developments.
    • 18. Way of sharing experience and best practices from the field.
    • 19. Reports for each member, detailing their performance
  • Identifying Needs
  • 20. Map shows needs
  • 21. Reveals country details
  • 22. Shows what’s happening
  • 23. Starbucks’ experience
    • Starbucks worked with Credit360 to help develop understanding of sustainability indicators, tracking and reporting needs
    • 24. Use of Credit360-developed software to track CSR data for several years
    • 25. Includes Environmental, Philanthropic, CSR, Supply Chain, and Human Resource metrics among others
    • 26. External auditors use data and system for testing and validating Starbucks performance reporting
    • 27. Functionality of Starbucks’ system
    • 28. Reporting and Communications benefits
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Starbucks’ experience
    Marketing and communication support
    Reporting benefits
  • 34. CSR Reporting since 2001
  • 35. Reporting benefits
  • 36. SCAA START Benefits
    1. Facilitate Association-level reporting to the UN through annual industry statistics quantifying efforts to further the MDGs
    2. Provide resource for SCAA members to collaborate within the industry around MDGs and to initiate projects through the database
    3. Coordinate the resources of project managers working ‘on the ground’ in coffee-producing nations with SCAA member resources.
    4. Serve as an information hub for the sustainability activities of the SCAA, including historic projects, and Annual Sustainability Awards.
    5. Gather information to provide to press about Memberships contribution to planet
    6. Improvement of sustainability practices from origin through consumption
  • 37. Link the coffee communities of world
    START system enables SCAA members to collect high quality data on variables around:
    • environmental footprint
    • 38. operating expenses
    • 39. procurement data
    • 40. development project contributions
    Via online reporting START provides web-based tools to help with online and offline report presentation
  • 41. Making use of data
    START: A member benefit for both large and small companies
    Track indicators on everything from:
    • Electrical, Gas, garbage usage and totals
    • 42. Contributions to projects, volunteer hours, donations
    • 43. Annual certified coffee purchased
    • 44. Reductions in greenhouse gas emissions
    Affordable annual access to sophisticated software system
    $140,000 system available to members for $100 annual subscription
    Comprehensive reporting of company’s annual inputs, sustainability metrics,
    efficiency savings, community support and development projects
    Indicator tracking customization by member type
    Roaster/Wholesaler  Producer  Exporter  Importer/Broker  Roaster/Retailer
    Retailer Allied  NGO  Certifier 
  • 45. Tracking your data
    Where to look for data:
    Why Use START?
    • One place data collection
    • 46. Year over year trends
    • 47. User group specific indicator tracking
    Bicycle delivery bill
  • 48. Types of Indicators
    Examples For Roasters
    Development Project Indicators
    Have you contributed money towards community development projects in i.e. Costa Rica?
    Did you make a financial contribution? Y/N How much $? Volunteer time?
    Is the project completed or ongoing?
    Do you want to post this project for broader collaboration?
    Choose which of the eight MDG goals this project had an effect on?
            For example:  MDG #1: Eradicate extreme poverty and hunger
    How many pounds/kilos of food were delivered to the community?
    How many people were reached as a direct result of this project?
    Or how many coffee-producing families served?
    How many additional pounds of food were grown due to your project?, ETC.
    Indicators based on practices at roaster
    Do you have a composting program? How many pounds do you divert from the waste stream?
    Do you recycle?  Pounds/kilos of glass/paper/metal/cardboard per month?
    How much energy do you use per (month/quarter/year) in terms of kwh/mwh?
    Purchasing data
    How many lbs/kilos of coffee did you purchase during the past (month/quarter/year, etc)
    How many lbs/kilos of coffee were certified? Select by type of certifying body
  • 49. Input of your data
  • 50. Various user setup
    The database is customized to user
    Set language for producers
    Variables adjust for local currencies
  • 51. Data presentation
    Powerful analysis and charting tools
  • 52. First of its kind system
    Specialty Coffee can establish industry leadership around sustainability metrics reporting
    • Support internal marketing efforts
    • 53. Measuring initiatives shows cost savings in operations
    • 54. On global level SCAA can measure what is being done
    Collectively leverage industry ambitions and capabilities
    • Healthier people across supply chain
    • 55. Better education, water access, environment for people
    • 56. Lower carbon emissions through shared learning
    • 57. Gain access to outside funding - philanthropic organizations can participate in your cause
  • Collaboration
  • 58. Member Benefits
    data about your business!
    contribute !
    See how
    across the industry!
    Find global needs on a
    your marketing!
    is a …
    CSR reporting tool — Track the indicators important in your business
    Marketplace for development — Find projects in need of support and post opportunities for greater cooperation
  • 59. Moving Forward
    Questions & Answers
    Sign up to join the first-year test user group for START!
    Learn more details with team members and the software vendor at our booth
    Booth number: 2489