Modularization, Web Applications, and Why (User Experience) Designers will  Rule the World
The relative importance of user experience in making a product successful increases over time.
Management Marketing Engineering Operations User Experience
Marketing Engineering Operations User Experience Management
UE Questions <ul><li>How well does it match my needs? </li></ul><ul><li>How easy and obvious is it? </li></ul><ul><li>How ...
Other Questions <ul><li>What should it do? </li></ul><ul><li>How does it work? </li></ul><ul><li>How do we build it? </li>...
The relative importance of user experience and style factors increases as technology and engineering improve.
 
 
 
“ Once their requirements for functionality and reliability have been met, customers begin to redefine what is not good en...
 
“ ...most significant advances in software are actually advances in user experience, not in technology. Mosaic was not an ...
Search (Google, Yahoo) Ads (Google, Yahoo) Payments (PayPal) RSS Atom  API Identity (Sxip?) Tagging (del.icio.us?) Storage...
UE Technology
 
 
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Evan Williams: Modularization, Web Applications, and Why (User Experience) Designers Will Rule the World

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BayCHI June 14, 2005, program: Evan believes: "The relative importance of user experience in making a product successful increases over time." He enumerated certain user experience (UE) questions in choosing a product:

- How well does it match my needs?
- How easy and obvious is it?
- How does it make me feel?
* How does it look?
- What does it say about me?

And there are questions of incremental importance, not to be confused with value, such as:

- What should it do?
- How does it work?
- How do we build it?
- How do we sell it?
- Is it reliable?

Looking at these two sets of questions, Evan extends his premise: "The relative importance of user experience and style factors increases as technology and engineering improve."

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  • Questions: How many of you work on web applications? How many work on software that&apos;s not a web app? How many work on web sites that aren&apos;t applications? 2003 – sold blogger to google
  • Evan Williams: Modularization, Web Applications, and Why (User Experience) Designers Will Rule the World

    1. 1. Modularization, Web Applications, and Why (User Experience) Designers will Rule the World
    2. 2. The relative importance of user experience in making a product successful increases over time.
    3. 3. Management Marketing Engineering Operations User Experience
    4. 4. Marketing Engineering Operations User Experience Management
    5. 5. UE Questions <ul><li>How well does it match my needs? </li></ul><ul><li>How easy and obvious is it? </li></ul><ul><li>How does it make me feel? </li></ul><ul><li>How does it look? </li></ul><ul><li>What does it say about me? </li></ul>
    6. 6. Other Questions <ul><li>What should it do? </li></ul><ul><li>How does it work? </li></ul><ul><li>How do we build it? </li></ul><ul><li>How do we sell it? </li></ul><ul><li>Is it reliable? </li></ul>
    7. 7. The relative importance of user experience and style factors increases as technology and engineering improve.
    8. 11. “ Once their requirements for functionality and reliability have been met, customers begin to redefine what is not good enough. What becomes not good enough is that customers can’t get exactly what they want exactly when they need it, as conveniently as possible. Customers become willing to pay premium prices for improved performance along this new trajectory of innovation in speed, convenience, and customization.” - Clayton Christensen, The Innovator’s Solution
    9. 13. “ ...most significant advances in software are actually advances in user experience, not in technology. Mosaic was not an advancement in technology over TBL's original browser. Blogger is a highly-specialized FTP client. IM is IRC++....The advantages that these applications offered people were user experience-oriented, not technology-oriented.” - Jason Kottke
    10. 14. Search (Google, Yahoo) Ads (Google, Yahoo) Payments (PayPal) RSS Atom API Identity (Sxip?) Tagging (del.icio.us?) Storage (Gmail?) mysql Servers My Killer Web App
    11. 15. UE Technology

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