Learn to use LinkedIn, Facebook and Twitter. Geared towards adults who may not be all that familiar with these web applications.

1. Social Networking for Adults
May 28, 2009
Nashua Public Library
Steve Butzel
Assistant Director, Portsmouth Public Library
President, New Hampshire Library Association
Web Designer and Library Consultant
sbutzel@yahoo.com

2. What is Social Media Networking?
• Blogs
• Wikis
• Webcasts & Podcasts
• Online Communities
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3. Why are people using it?
• To keep up to date with friends
• Develop contacts, professional network
• Increase visibility
• Build credibility
• HAVE FUN!
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4. What’s the vibe?
• “It’s about what you can contribute. Not what
you can get.”
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5. LinkedIn
http://learn.linkedin.com/
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6. Create An Account
• Account Types
– Personal, free
– Business, $24.95 per month
– Business Plus, $49.95 per month
– Business Pro, $499.95 per month
• Account Features
– Number of requests for introductions, InMails,
LinkedIn network search results, saved searches
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7. Create An Account
• Account Settings
– Profile settings
– Personal Information
– Email notifications
– Home page settings
– RSS settings
– Groups
– My Network
– Privacy settings
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8. Create a Compelling Profile
• Goal #1: Define Yourself
– Create a short headline. More than anything else
in your profile, these words are how people find
and define you
– Are you seeking to connect mainly with others in your
field? Are you seeking to branch out into other areas?
“Public library administrator and
innovative information technology
specialist always looking to learn more”
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9. Create a Compelling Profile
• Goal #2: Make it clear what you’ve done in
your career — and what you want to do.
– When listing past job experiences, use verbs as
much as possible.
– Show what you’re passionate about, and what
you’ve learned from each job.
– Include “non-jobs” you’ve done, like chairing a
conference or leading a panel.
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10. Create a Compelling Profile
• Be sure to…
– Upload a picture
– Specify how you prefer to be contacted
• Through LinkedIn, by e-mail, or over the phone
– Include what you want to be contacted about
• At the bottom of your profile, you can select interests
like reference requests, consulting offers, or career
opportunities.
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11. Create a Compelling Profile
• Be sure to…
– Update your status
• Status updates appears in the Network Updates stream
for your contacts
– Create a user-friendly URL for your public profile,
for example, http://www.linkedin.com/in/sbutzel
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12. Create a Compelling Profile
• What not to do
– Include any contact information you’re not
comfortable having your contacts see.
– Lie about your accomplishments
– Include information about yourself that you
wouldn’t want fellow colleagues — current,
former, or future — to know
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13. Build Your Network
• Goal #1: Connect with others who share your
professional interests and can help you meet
your goals
– Import contacts from email address books
– Search for potential contacts by employer or school
– Decide who you want to connect to
• Ask yourself if you would take a call from this person on a
busy Monday morning.
• Think of who you connect to as a way to ensure quality
control
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14. Adding/Importing Connections
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15. Searching for Connections
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16. Build Your Network
• Goal #2: Join Groups
– Take part in conversations and get your profile out
there
• Add comments to other people’s posts
• Add your own posts
– Search all group members using advanced people
search, then message them within LinkedIn or
invite them to connect.
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18. Searching for Groups
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19. Build Your Network
• Goal #3: Contribute to the Answers &
Questions section
– Answer and ask questions on a range of topics
– Become known as an expert
– Build relationships with those who answer your
questions
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21. Manage Your Social Network
• Goal #1: Continue to gain benefits from your
social network without making it a full-time
job
– Continually update and refine your profile and
your network
• Add new contacts, especially after returning from a
conference
– Recommend and introduce colleagues
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22. Manage Your Social Network
• Goal #1: Continue to gain benefits from your
social network without making it a full-time
job (continued)
– Update your job description on a monthly basis to
keep it accurate
– Touch base with a few contacts every week for no
other reason than to check in and see how things
are going
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23. Manage Your Social Network
• What Not To Do
– Leave negative feedback
• This could come back to haunt you sometime down the
line
– Lie
– Spam
• Avoid drowning others in promotional materials
– Gossip
– Oversell yourself
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24. Job Searching
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25. Job Searching
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26. Job Searching
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27. Searching for Companies
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29. Statistics
General Growth
• More than 200 million active users
• More than 100 million users log on to
Facebook at least once each day
• More than two-thirds of Facebook users are
outside of college
• The fastest growing demographic is those 35
years old and older
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30. Statistics
User Engagement
• Average user has 120 friends on the site
• More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
• More than 20 million users update their
statuses at least once each day
• More than 4 million users become fans of
Pages each day
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31. For Individuals
• Individuals create “Profiles”
– Update your status
– Invite “Friends” and comment on their statuses
– Create events and invite friends, groups members
– Join networks and groups
– Use applications
– Play games
– Join “Causes”
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32. Updating Your Status
• What are you doing?
• Post links to websites
• Upload photos and videos
• Compose “Notes”
– “25 Things About Me”
– “15 Books in 15 Minutes”
• Announce events, RSVP to an event
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33. My Profile’s Wall tab
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34. My Profile’s Info tab
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35. My Newsfeed
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36. Organizations
• Organizations create “Pages”
– Attract “Fans”
– Announce events and invite fans
– Photos
– Videos
– Status updates
– Contact information
– Discussions
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38. 38

39. Back to Individuals: Adding Friends
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40. Back to Individuals: Adding Friends
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41. Back to Individuals: Inviting Friends
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42. Inbox: Messages, Notifications, etc.
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43. Inbox: Messages, Notifications, etc.
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44. Applications, Games, etc.
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45. Applications, Games, etc.
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46. Applications, Games, etc.
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48. What is Twitter?
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50. Tweet Guidelines
• 140 character limit
– Twitter messages are meant to be short.
• @ reply
– The @ sign is used to indicate that you are
replying to a specific username. Remember that
when you use @reply it is visible to everyone.
• Direct Messages
– Sent direct messages by entering
d RECIPIENTUSERNAME Text of Message.
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51. Finding People to Follow
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52. Finding People to Follow
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53. Finding People to Follow
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54. Following People
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55. Following People
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56. Following Organizations
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57. TweetDeck
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58. Sources
Websites
LinkedIn Learning Center
http://learn.linkedin.com/
LinkedIn New User Starter Guide
http://learn.linkedin.com/new-users/
How to Get Started With LinkedIn by Jake Swearingen
http://www.bnet.com/2403-13070_23-219860.html
5 Ways to Maximize Your LinkedIn Profile
http://tomhumbarger.wordpress.com/2008/07/30/5-ways-to-maximize-your-linkedin-profile/
Starting in With LinkedIn.com
http://www.bluebanana.co.nz/starting_out_with_LinkedIn.htm
LinkedIn QuickStart Tutorial by Patrick O’Malley
http://www.patrickomalley.com/linkedin-quick-start-tutorial.html
The Ultimate Guide for Everything Twitter
http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
Books
How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen Taylor (2009)
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59. Suggested Books
LinkedIn
• I'm on LinkedIn, now what??? : a guide to getting the most out of
LinkedIn by Jason Alba (2009)
• LinkedIn for dummies by Joel Elad (2008)
Facebook
• Facebook me! : a guide to having fun with your friends and promoting
your projects on Facebook by Dave Awl (2009)
• Facebook marketing : leverage social media to grow your business by
Steven Holznern (2009)
Twitter
• Twitter Tips, Tricks, and Tweets by Paul McFedries and Pete Cashmore
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60. Steve Butzel
Assistant Director, Portsmouth Public Library
President, New Hampshire Library Association
Web Designer and Library Consultant
sbutzel@yahoo.com
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