M E M B E R
On earning respect and
doing what we love
Design professionalism,
leadership, entrepreneurship
Santiago Bustel...
Professional respect
“It’s time we got
respect.
Bruce Tognazzini, 2003
M E M B E R
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s...
Professionalism
from dealing with artifacts,
to dealing with people
1. Acceptance criteria
Technical Professional
2. Professional, effective communication
LISTEN
SPEAK
INFORMATION FEELINGS
Understand
Explain Express
Empathize
3. Planning and management
C O S T
Quality
SCHEDULE
S C O P E
4. Don’t get attached to decisions & results
Leadership
achieving results with others
1. Speak the language
Understand &
specify
context of use
Specify UX
objectives &
requirements
Create user
support &
train...
2. Keeping problems out of the relationship
2. Keeping problems out of the relationship
3. Responsibility and the art of saying “no”
3. Yes1. Yes 2. No
William Ury: The Power of a Positive No
4. Dealing with difficult people
Normal zone
Get it right
Get along
Get it done
Get appreciated
TASK FOCUS
PEOPLE FOCUS
PA...
Entrepreneurship
bring something new to the world
1. Establishing a vision
The world we want
– The world we have
The work ahead
2. Establishing client and offer
who
what
how
3. Management styles
Command and
Control
Econ 101 Identity
Management
Joel Spolsky: Three Management Methods
4. The cycle of interaction with clients
4. Prepare
3. Assurance
1. Offer
2. Realization
Client SupplierClient’s interests...
Designing
our career
Ideas
ProductData
BUILD
MEASURE
LEARN
Individual efforts Collective efforts
ixda.org/local
M E M B E R
Thank you!
On earning respect and doing what we love:
Design professionalism, leadership,
entrepreneurship
San...
Illustrations:
Webalys User Interface Design Framework
Military Rank designed by Kon Issara from The Noun Project
Handshak...
On earning respect and doing what we love - ISA13, Recife / Interaction 14, Amsterdam
On earning respect and doing what we love - ISA13, Recife / Interaction 14, Amsterdam
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On earning respect and doing what we love - ISA13, Recife / Interaction 14, Amsterdam

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Our career and our professional relationships are a design problem that we can solve with a design process. How can we designers get the professional respect we want? This talk explores several topics and models that can help not only you, but the design community as well, along the way.

Santiago Bustelo
IxDA Latin America Regional Coordinator Design Director, Kambrica

- (Very brief) history of IxDA
- The respect ladder: Respect the discipline, Colleague’s respect, Cross-functional respect, Management respect, Sponsors respect, Universal respect.
- The levels of the respect ladder: Professionalism, leadership, entrepreneurship.

Professionalism:
1. Acceptance criteria
2. Professional, effective communication
3. Planning and management
4. Don’t get attached to decisions & results

Leadership:
1. Speak the language
2. Keeping problems out of the relationship
3. Responsibility and the art of saying “no”
4. Dealing with difficult people

Entrepreneurship:
1. Establishing a vision
2. Establishing client and offer
3. Management styles
4. The cycle of interaction with clients

Designing our career:
- Our career and and our life as a design problem
- Individual efforts and collective efforts
- What conversations do we need to have between us?

Join your IxDA local group or apply to start one at ixda.org/local !

Published in: Design, Technology, Business

On earning respect and doing what we love - ISA13, Recife / Interaction 14, Amsterdam

  1. 1. M E M B E R On earning respect and doing what we love Design professionalism, leadership, entrepreneurship Santiago Bustelo IxDA Latin America Regional Coordinator Design Director, Kambrica @sbustelo Interaction14 Interaction South America 2013 UX2013
  2. 2. Professional respect
  3. 3. “It’s time we got respect. Bruce Tognazzini, 2003
  4. 4. M E M B E R
  5. 5. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  6. 6. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  7. 7. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  8. 8. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  9. 9. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  10. 10. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  11. 11. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  12. 12. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona Professionalism Leadership: achieving results with others Entrepreneurship: bringing something new to the world
  13. 13. Professionalism from dealing with artifacts, to dealing with people
  14. 14. 1. Acceptance criteria Technical Professional
  15. 15. 2. Professional, effective communication LISTEN SPEAK INFORMATION FEELINGS Understand Explain Express Empathize
  16. 16. 3. Planning and management C O S T Quality SCHEDULE S C O P E
  17. 17. 4. Don’t get attached to decisions & results
  18. 18. Leadership achieving results with others
  19. 19. 1. Speak the language Understand & specify context of use Specify UX objectives & requirements Create user support & training materials Provide user support & training Stakeholder Sponsor Domain leader User voice Final user UX SpecialistAnalyst UX DesignerDeveloper Design UX Design Interaction components Tester UX Tester Review UX design Prepare usability testing Conduct usability testing User model Tasks model UX Goal User support & training document UX Concept Prototype Storyboard User flow Andrés Rodríguez: OpenUP/MMU-ISO
  20. 20. 2. Keeping problems out of the relationship
  21. 21. 2. Keeping problems out of the relationship
  22. 22. 3. Responsibility and the art of saying “no” 3. Yes1. Yes 2. No William Ury: The Power of a Positive No
  23. 23. 4. Dealing with difficult people Normal zone Get it right Get along Get it done Get appreciated TASK FOCUS PEOPLE FOCUS PASSIVE AGGRESSIVE Rick Brinkman & Rick Kirschner: Dealing with Difficult People
  24. 24. Entrepreneurship bring something new to the world
  25. 25. 1. Establishing a vision The world we want – The world we have The work ahead
  26. 26. 2. Establishing client and offer who what how
  27. 27. 3. Management styles Command and Control Econ 101 Identity Management Joel Spolsky: Three Management Methods
  28. 28. 4. The cycle of interaction with clients 4. Prepare 3. Assurance 1. Offer 2. Realization Client SupplierClient’s interests Juan Carlos Lucas - Hacer Historia
  29. 29. Designing our career
  30. 30. Ideas ProductData BUILD MEASURE LEARN
  31. 31. Individual efforts Collective efforts
  32. 32. ixda.org/local
  33. 33. M E M B E R Thank you! On earning respect and doing what we love: Design professionalism, leadership, entrepreneurship Santiago Bustelo IxDA Latin America Regional Coordinator Design Director, Kambrica
  34. 34. Illustrations: Webalys User Interface Design Framework Military Rank designed by Kon Issara from The Noun Project Handshake designed by Nicholas Menghini from The Noun Project Stop designed by Marcio Duarte from The Noun Project Stopwatch designed by Lemon Liu from The Noun Project Money designed by Rob Gill from The Noun Project
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