On earning respect and doing what we love - ISA13, Recife / Interaction 14, Amsterdam

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Our career and our professional relationships are a design problem that we can solve with a design process. How can we designers get the professional respect we want? This talk explores several topics …

Our career and our professional relationships are a design problem that we can solve with a design process. How can we designers get the professional respect we want? This talk explores several topics and models that can help not only you, but the design community as well, along the way.

Santiago Bustelo
IxDA Latin America Regional Coordinator Design Director, Kambrica

- (Very brief) history of IxDA
- The respect ladder: Respect the discipline, Colleague’s respect, Cross-functional respect, Management respect, Sponsors respect, Universal respect.
- The levels of the respect ladder: Professionalism, leadership, entrepreneurship.

Professionalism:
1. Acceptance criteria
2. Professional, effective communication
3. Planning and management
4. Don’t get attached to decisions & results

Leadership:
1. Speak the language
2. Keeping problems out of the relationship
3. Responsibility and the art of saying “no”
4. Dealing with difficult people

Entrepreneurship:
1. Establishing a vision
2. Establishing client and offer
3. Management styles
4. The cycle of interaction with clients

Designing our career:
- Our career and and our life as a design problem
- Individual efforts and collective efforts
- What conversations do we need to have between us?

Join your IxDA local group or apply to start one at ixda.org/local !

More in: Design , Technology , Business
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  • 1. Interaction14 Interaction South America 2013 UX2013 On earning respect and doing what we love Design professionalism, leadership, entrepreneurship MEMBER Santiago Bustelo IxDA Latin America Regional Coordinator Design Director, Kambrica @sbustelo
  • 2. Professional respect
  • 3. “It’s time we got respect. Bruce Tognazzini, 2003
  • 4. MEMBER
  • 5. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 6. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 7. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 8. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 9. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 10. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 11. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona
  • 12. The respect staircase ↗ Universal respect ↗ Sponsors respect ↗ Management respect ↗ Cross-functional respect ↗ Colleague’s respect ↗ Respect the discipline José Allona Entrepreneurship: bringing something new to the world Leadership: achieving results with others Professionalism
  • 13. Professionalism from dealing with artifacts, to dealing with people
  • 14. 1. Acceptance criteria Technical Professional
  • 15. 2. Professional, effective communication LISTEN Empathize INFORMATION FEELINGS SPEAK Understand Explain Express
  • 16. 3. Planning and management COST Quality SCHEDULE S C O P E
  • 17. 4. Don’t get attached to decisions & results
  • 18. Leadership achieving results with others
  • 19. 1. Speak the language Understand & specify context of use Specify UX objectives & requirements Create user support & training materials Provide user support & training Stakeholder Sponsor Domain leader User voice Final user Analyst UX Specialist Developer UX Designer Design UX Design Interaction components Tester UX Tester Review UX design Prepare usability testing Conduct usability testing User model Tasks model UX Goal User support & training document UX Concept Prototype Storyboard User flow Andrés Rodríguez: OpenUP/MMU-ISO
  • 20. 2. Keeping problems out of the relationship
  • 21. 2. Keeping problems out of the relationship
  • 22. 3. Responsibility and the art of saying “no” 1. Yes 2. No 3. Yes William Ury: The Power of a Positive No
  • 23. 4. Dealing with difficult people TASK FOCUS Normal zone Get it right PASSIVE AGGRESSIVE Get along Get it done Get appreciated PEOPLE FOCUS Rick Brinkman & Rick Kirschner: Dealing with Difficult People
  • 24. Entrepreneurship bring something new to the world
  • 25. 1. Establishing a vision The world we want – The world we have The work ahead
  • 26. 2. Establishing client and offer how what who
  • 27. 3. Management styles Command and Control Econ 101 Identity Management Joel Spolsky: Three Management Methods
  • 28. 4. The cycle of interaction with clients 4. Prepare Client Client’s interests Supplier 3. Assurance 1. Offer 2. Realization Juan Carlos Lucas - Hacer Historia
  • 29. Designing our career
  • 30. Ideas BUILD Data Product MEASURE LEARN
  • 31. Individual efforts Collective efforts
  • 32. ixda.org/local
  • 33. Thank you! On earning respect and doing what we love: Design professionalism, leadership, entrepreneurship MEMBER Santiago Bustelo IxDA Latin America Regional Coordinator Design Director, Kambrica
  • 34. Illustrations: Webalys User Interface Design Framework Military Rank designed by Kon Issara from The Noun Project Handshake designed by Nicholas Menghini from The Noun Project Stop designed by Marcio Duarte from The Noun Project Stopwatch designed by Lemon Liu from The Noun Project Money designed by Rob Gill from The Noun Project