Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising

Why Your Organization Needs to Leverage the Most Effective Form of Online Fundraising Personal Fundraising

Agenda
What is Personal Fundraising?
Personal Fundraising is Versatile
Why is Personal Fundraising So Successful?
The Economics of Personal Fundraising
Keys to Success
What You Can Expect
Tools and Tips for Successful Campaigns
Q & A

The Story of The PMC
The Pan-Mass Challenge (PMC): www.pmc.org
Results
Riders Revenue (000’s) 1980 36 $10 1985 472 $250 1990 980 $1300 1995 1715 $3500 2000 2847 $12500 2005 3883 $23000

What is Personal Fundraising?
Past: It’s not new. It has always been successful.
Present: Ideal for the Internet
Future: It will be ideal for the Phone

Evening the Playing Field
Gives small organizations the same capabilities of large ones
“ This year’s (2007) top fundraiser was Falmouth-based Compassionate Care ALS, which received over $119,000. Dana-Farber Cancer Institute of Boston was a close second, with $118,925.” http://www.falmouthroadrace.com/news/show/1
Creates Major Donors out of everyday donors

Events
Walkathons
Bikeathons
Bowlathons
General Campaigns
Board Campaigns
Versatility of Personal Fundraising

Why is Personal Fundraising So Successful?
Response Rates
“ THE QUALITY OF THE ASK ”
Source: http://www.techsoup.org/learningcenter/funding/page6917.cfm Email Campaign Personal Fundraising Campaign 1-3% 40-80%

Economics of Personal Fundraising
Reduces Acquisition Cost
Generates New Prospects

Keys to Your Campaign’s Success
Time
Communication
Converting Donors into “Ask-ers”
Long-Term Approach

Projecting Your Results
On Average Each Fundraiser Generates:
5 New Donors
Each Donation is $50
On Average, for Every 100 Fundraisers…
500 new donors and prospects
$25000

Other Techniques
Fundraising Minimums
Incentives
Competition

Blue Sky Collaborative
The Leaders in Personal Fundraising
What is it?
What are the benefits?
Proven results
Why are we so good at it?

Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising

by sburadagunta

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