Makinglink Version Yarrareporter PptPresentation Transcript
Making Links Conference
November 16, 2009
“ Thinking they have to tell smart people how to behave and always knowing the best action for them to take is why so many media have such a poor image with the public today. The people’s interest must come first” (Ed Mullins, professor and chair of the journalism department in University of Alabama College).
Aim of yarraReporter:
To build skills, capacity and create change for socially disadvantaged communities in public housing estates in Richmond, Collingwood and Atherton Gardens through journalism training.
To train public housing estate residents in civic journalism;
Increase communities’ awareness on social issues through internet access;
Bridge communication, share local news via intranet and blogs with use of multimedia (video, audio productions)
Break social isolation.
Increase access to information and communication technology.
Improve residents’ literacy.
Increase residents’ capacity and confidence to participate in community activities.
Build “high rise” media production
Train participants in media production, content publishing and distribution.
Train participants in news production and story gathering techniques.
Develop good media marketing skills.
Publish weekly content on e-ACE and WiredC@C intranets and Yarra Reporter website, www.yarrareporter.org.au
Network content produced across media outlets.
The role of journalist is to mediate the rulers and citizens; they serve all citizens in a democratic society.
Mainstream media may isolate and neglect socially disadvantaged communities – treat them as not newsworthy (see Roshco, 1975).
Consequences: social isolation, low self esteem, harder to have better future.
First batch of yarraReporters..
Infoxchange Australia Principles
The underpinning project principles:
Make information widely available to all, including those who are socially disadvantaged.
Broaden the benefit of ICT use to all; digital inclusion.
Encourage cooperative partnership and information sharing within community, government and private sectors.
Up to 10 professional civic journalists already produced.
News stories are regularly updated on Infoxchange intranets.
Published stories in independent media.
Project indicators and measurements
Journalism content published or broadcast on intranets and on mainstream media.
Audiences’ access to the journalism content.
Audiences’ postings to intranets.
Social Media and yarraReporter
Utilise social media networks Facebook and Twitter as a strategic method to promote yarraReporter to the wider community.
Using the Infoxchange networks to expand the awareness of the initiative.
Content: yarraReporter implements Hyperlocal Journalism, focusing primarily on the issues affecting government housing residents in the City of Yarra.
Where to next?
Replication of the yarraReporter model in other housing estates around Melbourne (Youthbeat).
Attract local business to use yarraReporter to advertise, creating revenue and eventually payment to the yarraReporters for their content.
Constantly developing content for the website in order to create consistent interest and, as it is updated, so too are the social network sites leading to community awareness.
Swinburne University Media and Communications Department,
The project receives funding from Portland House Foundation and the City of Yarra Council.