Makinglink Version Yarrareporter Ppt


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Makinglink Version Yarrareporter Ppt

  1. 1. yarraReporter Project <ul><li>Making Links Conference </li></ul><ul><li>November 16, 2009 </li></ul>
  2. 2. Civic Journalism <ul><li>“ Thinking they have to tell smart people how to behave and always knowing the best action for them to take is why so many media have such a poor image with the public today. The people’s interest must come first” (Ed Mullins, professor and chair of the journalism department in University of Alabama College). </li></ul>
  3. 3. <ul><li>Aim of yarraReporter: </li></ul><ul><li>To build skills, capacity and create change for socially disadvantaged communities in public housing estates in Richmond, Collingwood and Atherton Gardens through journalism training. </li></ul>
  4. 4. <ul><li>Objectives </li></ul><ul><li>To train public housing estate residents in civic journalism; </li></ul><ul><li>Increase communities’ awareness on social issues through internet access; </li></ul><ul><li>Bridge communication, share local news via intranet and blogs with use of multimedia (video, audio productions) </li></ul>
  5. 5. Project goals <ul><li>Break social isolation. </li></ul><ul><li>Increase access to information and communication technology. </li></ul><ul><li>Improve residents’ literacy. </li></ul><ul><li>Increase residents’ capacity and confidence to participate in community activities. </li></ul>
  6. 6. Strategies <ul><li>Build “high rise” media production </li></ul><ul><li>Train participants in media production, content publishing and distribution. </li></ul><ul><li>Train participants in news production and story gathering techniques. </li></ul><ul><li>Develop good media marketing skills. </li></ul><ul><li>Publish weekly content on e-ACE and WiredC@C intranets and Yarra Reporter website, </li></ul><ul><li>Network content produced across media outlets. </li></ul>
  7. 7. Journalism <ul><li>The role of journalist is to mediate the rulers and citizens; they serve all citizens in a democratic society. </li></ul>
  8. 8. In reality.. <ul><li>Mainstream media may isolate and neglect socially disadvantaged communities – treat them as not newsworthy (see Roshco, 1975). </li></ul><ul><li>Consequences: social isolation, low self esteem, harder to have better future. </li></ul>
  9. 9. First batch of yarraReporters..
  10. 10. Infoxchange Australia Principles <ul><li>The underpinning project principles: </li></ul><ul><li>Make information widely available to all, including those who are socially disadvantaged. </li></ul><ul><li>Broaden the benefit of ICT use to all; digital inclusion. </li></ul><ul><li>Encourage cooperative partnership and information sharing within community, government and private sectors. </li></ul>
  11. 11. Outputs <ul><li>Up to 10 professional civic journalists already produced. </li></ul><ul><li>News stories are regularly updated on Infoxchange intranets. </li></ul><ul><li>Published stories in independent media. </li></ul>
  12. 12. Project indicators and measurements <ul><li>Journalism content published or broadcast on intranets and on mainstream media. </li></ul><ul><li>Participants involved. </li></ul><ul><li>Audiences’ access to the journalism content. </li></ul><ul><li>Audiences’ comments. </li></ul><ul><li>Audiences’ postings to intranets. </li></ul><ul><li>Site hits. </li></ul>
  13. 13. Social Media and yarraReporter <ul><li>Utilise social media networks Facebook and Twitter as a strategic method to promote yarraReporter to the wider community. </li></ul><ul><li>Using the Infoxchange networks to expand the awareness of the initiative. </li></ul><ul><li>Content: yarraReporter implements Hyperlocal Journalism, focusing primarily on the issues affecting government housing residents in the City of Yarra. </li></ul>
  14. 14. Where to next? <ul><li>Replication of the yarraReporter model in other housing estates around Melbourne (Youthbeat). </li></ul><ul><li>Attract local business to use yarraReporter to advertise, creating revenue and eventually payment to the yarraReporters for their content. </li></ul><ul><li>Constantly developing content for the website in order to create consistent interest and, as it is updated, so too are the social network sites leading to community awareness. </li></ul>
  15. 15. Partnerships <ul><li>Swinburne University Media and Communications Department, </li></ul><ul><li>3ZZZ, </li></ul><ul><li>The Age, </li></ul><ul><li>Mentoring process. </li></ul>
  16. 16. Funding <ul><li>The project receives funding from Portland House Foundation and the City of Yarra Council. </li></ul><ul><li>We thank them for their generous support. </li></ul>
  17. 17. Thank you. <ul><ul><ul><ul><ul><li>Contacts: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Setyo Budi </li></ul></ul></ul></ul></ul><ul><li>Telephone 0406 381 873 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: / </li></ul>