#1 Twitter
• When I was first assigned to do a week of
  Twitter, I was beyond confused.
• Now I understand the importance...
#2 Interesting Facts about the
      Evolution of Public Relations
• The first, most important people to start
  practicin...
Edward Bernays and “The Torches of
             Liberty”
• Bernays contracted with the tobacco industry. At
  this time, v...
More Information about Bernays
• Click to see a video of Edward Bernays and his
  accomplishments
#3 Thank You Notes (Times 2)
• After an interview, make sure to send a thank
  you note in an email AND mail a copy to the...
#4 All About Blogging
• The most beneficial thing I think I have done in this
  class is having and maintaining a blog.
• ...
#5 Podcasts
• Once again, this is something I had never done
  before, and new very little about.
• To help with my confus...
#6 How Much Damage Bad Publicity
   Can Do To a Company, and How
   Quickly Good PR People Can Do
           Damage Contro...
#7 The Four Basic Steps of the PR
            Process
                    Research




                     PR            ...
#8 Gifts Are a Big No-No
• Gifts can be seen as bribes, which is extremely
  unethical.
• Stay on the safe side and don’t ...
#9 AP Style
• The AP Style is the standard form of writing in
  PR.
• I was used to MLA formatting, so this was an
  eye-o...
#10 How to Make Myself a Marketable
            Employee
• Portfolio, portfolio, portfolio!
   – This point was stressed o...
Top Ten Things I Learned In Prca 2330
Top Ten Things I Learned In Prca 2330
Top Ten Things I Learned In Prca 2330
Top Ten Things I Learned In Prca 2330
Top Ten Things I Learned In Prca 2330
Top Ten Things I Learned In Prca 2330
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Top Ten Things I Learned In Prca 2330

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Top Ten Things I Learned In Prca 2330

  1. 1. #1 Twitter • When I was first assigned to do a week of Twitter, I was beyond confused. • Now I understand the importance of being able to connect with millions of people at the click of a mouse.
  2. 2. #2 Interesting Facts about the Evolution of Public Relations • The first, most important people to start practicing PR were: Edward Bernays, Ivy Lee, George Creel and John W. Hill • Also, Teddy Roosevelt was the first president to utilize press conferences and press interviews. • My favorite fact about the history of PR was the propaganda coordinated by Edward Bernays. (Continued on next Slide)
  3. 3. Edward Bernays and “The Torches of Liberty” • Bernays contracted with the tobacco industry. At this time, very few women smoked. • Bernays decided if he could make smoking attractive to women, the tobacco industry would double their profits. • In the New York Easter Parade, many beautiful women marched, and at the signal of Bernays lit up cigarettes, or their “torches of freedom. • By participating in a male-dominant act, this movement helped women see themselves as equals to men.
  4. 4. More Information about Bernays • Click to see a video of Edward Bernays and his accomplishments
  5. 5. #3 Thank You Notes (Times 2) • After an interview, make sure to send a thank you note in an email AND mail a copy to their address. That’s why it is always a good idea to grab a business card. • The follow up thank you letter shows thoroughness, which many potential employees will not display.
  6. 6. #4 All About Blogging • The most beneficial thing I think I have done in this class is having and maintaining a blog. • The only kind of social networking I had ever done before this class was Facebook, and way back in the day, Xanga. • A professional-looking blog is important in this field so employers can see your writing skills.
  7. 7. #5 Podcasts • Once again, this is something I had never done before, and new very little about. • To help with my confusion, I watched a YouTube video by Jason Rhode of Northern Illinois University. • I listened to a podcast about Seth Godin’s book Tribes, and gained an interest in the world of podcasting. • I thought it was great that Ms. Nixon, my professor, would upload podcasts of our classes to her blog.
  8. 8. #6 How Much Damage Bad Publicity Can Do To a Company, and How Quickly Good PR People Can Do Damage Control • For example, the Domino’s YouTube video. • I’m sure the people that saw the video never want to eat Domino’s again, but there were only a certain number of people who did get to see the video because it was taken off YouTube shortly after being posted. • Domino’s fired the employees and pressed charges, and apologized to the public. • We did a unit on Crisis and Conflict Management, and according to what I learned in class, I’d say Domino’s handled the situation very well.
  9. 9. #7 The Four Basic Steps of the PR Process Research PR Action Evaluation Process Communication
  10. 10. #8 Gifts Are a Big No-No • Gifts can be seen as bribes, which is extremely unethical. • Stay on the safe side and don’t give out gifts to potential employers or clients.
  11. 11. #9 AP Style • The AP Style is the standard form of writing in PR. • I was used to MLA formatting, so this was an eye-opener. I know my best friend will be the AP Stylebook.
  12. 12. #10 How to Make Myself a Marketable Employee • Portfolio, portfolio, portfolio! – This point was stressed over and over again. I need to start compiling my portfolio now, in order to show my best work in an interview. • Experience – All of the internships or work experience I can get will help me in attaining a job. • Networking – The easiest way to get a job is through people you are already acquainted with.

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