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So you want to blog? Tips and best practices for blogging
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So you want to blog? Tips and best practices for blogging

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A short collection of thoughts on tips and best practices for blogging. As originally presented to the First Coast Coaching Association of Jacksonville on May 17, 2010

A short collection of thoughts on tips and best practices for blogging. As originally presented to the First Coast Coaching Association of Jacksonville on May 17, 2010

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Transcript

  • 1. SO YOU WANT TO BLOG?
  • 2. #SBSbloggingtips
  • 3. Introduction
  • 4. Introduction • Who we are • These aren’t rules, just best practices • The Basics, Writing Tips, Making it Work
  • 5. The Basics
  • 6. Why Blog?
  • 7. Why Blog? • To be accessible • Truly connect with audience/readers • To share information and content
  • 8. What’s your niche?
  • 9. What’s your niche? • Gotta have one • Stay true to it (people should visit your blog for “it”) • Shows expertise
  • 10. Platforms
  • 11. Platforms
  • 12. Platforms • Use what you’re comfortable with • Use a real domain • Wordpress, Blogger, Tumblr, Typepad, LiveJournal, Posterous... and more
  • 13. Writing tips
  • 14. Writing tips • Keep it simple • Know the objective • Know your audience • Copy should be concise, scannable; use bullets and lists • Conversational, informal • Have a voice
  • 15. Be original
  • 16. Be original • Stand out • Don’t just regurgitate content
  • 17. Be real, be genuine
  • 18. Be real, be genuine • Transparency is important • Have “About Us”/ “About Me” info readily available • Be available and accessible
  • 19. Content velocity
  • 20. Content velocity • Quality comes first, but you should have quantity too. • Post regularly (Daily?) • Be current • Manage expectations (Your own); This takes time
  • 21. Making it work
  • 22. Build a community
  • 23. Build a community • Welcome and encourage dialogue • Ask questions from your readers • Always answer comments
  • 24. Use social Media
  • 25. Use social media • Integrate Facebook and Twitter • Generates traffic • Builds exposure • Facilitates sharing
  • 26. Have a good design
  • 27. Have a good design
  • 28. Have a good design • Communicates legitimacy • Builds trust with your audience • Use images/video • Be mindful of readability, use subheadings • Be inspired, browse design galleries • (Call us!)
  • 29. Use plugins & widgets
  • 30. Use plugins & widgets • Creates actions for your readers • Make it easy • Depends on what platform you use
  • 31. Be found
  • 32. Be found • Write search friendly content • Use tags • Implement SEO tactics during production
  • 33. Promotion
  • 34. Promotion • Other bloggers • Guest blog for other bloggers, and invite people to guest blog for you • Get listed
  • 35. Thanks! Questions? #SBSbloggingtips email: shane.santiago@sbsstudios.com twitter: @shanebsantiago site: www.sbsstudios.com