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So you want to blog? Tips and best practices for blogging
 

So you want to blog? Tips and best practices for blogging

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A short collection of thoughts on tips and best practices for blogging. As originally presented to the First Coast Coaching Association of Jacksonville on May 17, 2010

A short collection of thoughts on tips and best practices for blogging. As originally presented to the First Coast Coaching Association of Jacksonville on May 17, 2010

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So you want to blog? Tips and best practices for blogging So you want to blog? Tips and best practices for blogging Presentation Transcript

  • SO YOU WANT TO BLOG?
  • #SBSbloggingtips
  • Introduction
  • Introduction • Who we are • These aren’t rules, just best practices • The Basics, Writing Tips, Making it Work
  • The Basics
  • Why Blog?
  • Why Blog? • To be accessible • Truly connect with audience/readers • To share information and content
  • What’s your niche?
  • What’s your niche? • Gotta have one • Stay true to it (people should visit your blog for “it”) • Shows expertise
  • Platforms
  • Platforms
  • Platforms • Use what you’re comfortable with • Use a real domain • Wordpress, Blogger, Tumblr, Typepad, LiveJournal, Posterous... and more
  • Writing tips
  • Writing tips • Keep it simple • Know the objective • Know your audience • Copy should be concise, scannable; use bullets and lists • Conversational, informal • Have a voice
  • Be original
  • Be original • Stand out • Don’t just regurgitate content
  • Be real, be genuine
  • Be real, be genuine • Transparency is important • Have “About Us”/ “About Me” info readily available • Be available and accessible
  • Content velocity
  • Content velocity • Quality comes first, but you should have quantity too. • Post regularly (Daily?) • Be current • Manage expectations (Your own); This takes time
  • Making it work
  • Build a community
  • Build a community • Welcome and encourage dialogue • Ask questions from your readers • Always answer comments
  • Use social Media
  • Use social media • Integrate Facebook and Twitter • Generates traffic • Builds exposure • Facilitates sharing
  • Have a good design
  • Have a good design
  • Have a good design • Communicates legitimacy • Builds trust with your audience • Use images/video • Be mindful of readability, use subheadings • Be inspired, browse design galleries • (Call us!)
  • Use plugins & widgets
  • Use plugins & widgets • Creates actions for your readers • Make it easy • Depends on what platform you use
  • Be found
  • Be found • Write search friendly content • Use tags • Implement SEO tactics during production
  • Promotion
  • Promotion • Other bloggers • Guest blog for other bloggers, and invite people to guest blog for you • Get listed
  • Thanks! Questions? #SBSbloggingtips email: shane.santiago@sbsstudios.com twitter: @shanebsantiago site: www.sbsstudios.com