Inside Hongik

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Inside Hongik

  1. 1. Inside Hongik Christopher Roh March 6 th , 2000
  2. 2. Index <ul><li>Hongik Internet Profile </li></ul><ul><li>Business Area </li></ul><ul><li>Technical Solutions </li></ul><ul><li>Process – How do we work? </li></ul><ul><li>Organization </li></ul><ul><li>Manpower </li></ul><ul><li>About C.E.O. </li></ul><ul><li>Portfolio </li></ul><ul><li>Growth of Hongik </li></ul><ul><li>Projects made in 2000 </li></ul><ul><li>S.W.O.T. </li></ul><ul><li>Business Roadmap </li></ul><ul><li>Korea Agency Status </li></ul><ul><li>The Merge </li></ul>
  3. 3. Hongik Internet, Inc. http://www.hongik.com/ <ul><li>Professional Web Service Company </li></ul><ul><li>Founded on August 1997 </li></ul><ul><li>Founder & C.E.O. : Christopher Roh </li></ul><ul><li>Located in Teheran Valley (Center of Internet business) in Seoul, Korea </li></ul><ul><li>No. of full time employees : 50 </li></ul>
  4. 4. Business Area Technical Creative <ul><li>Web Design </li></ul><ul><li>Contents-Writing </li></ul><ul><li>Web C.I. </li></ul><ul><li>e-Business Consulting </li></ul><ul><li>Market Analysis </li></ul><ul><li>New Business Creation </li></ul><ul><li>Website Consulting </li></ul><ul><li>e-Branding </li></ul><ul><li>Online Advertising </li></ul><ul><li>Business Process Re-Engineering </li></ul>Strategic <ul><li>Web Programming : all kind of platform </li></ul><ul><li>Business Systems </li></ul><ul><li>Database Integration </li></ul><ul><li>e-Commerce Systems </li></ul><ul><li>Communication Systems </li></ul>
  5. 5. Technical Solutions <ul><li>Search Engine </li></ul><ul><li>Membership Management System </li></ul><ul><li>Web Board </li></ul><ul><li>Web Mail </li></ul><ul><li>Web Hard </li></ul><ul><li>Web Directory System </li></ul>We Developed Web Technical Solutions for Supporting Agency Business. We Are Preparing Other Solutions for Various Platforms. <ul><li>Mobile </li></ul><ul><li>DTV </li></ul><ul><li>IMT2000 </li></ul><ul><li>Etc. </li></ul>
  6. 6. Project Process Clarify Architect <ul><li>Business </li></ul><ul><li>Concept </li></ul><ul><li>Estimate </li></ul><ul><li>Business & Marketing Strategy </li></ul><ul><li>Brand Strategy </li></ul><ul><li>Goal of the Web Site </li></ul><ul><li>Brain Storming </li></ul><ul><li>Story Board </li></ul><ul><li>Site Planning </li></ul><ul><li>Navigation plan </li></ul><ul><li>Contents Planning </li></ul><ul><li>Data Collection </li></ul>Design <ul><li>Communication </li></ul><ul><li>Design images and HTML pages </li></ul><ul><li>Animation and sound effects </li></ul><ul><li>Contents Writing </li></ul><ul><li>Programming </li></ul><ul><li>Site Review each step(Alpha, Beta, Gold) </li></ul>Implement <ul><li>Project Implement </li></ul><ul><li>Website programming </li></ul><ul><li>System Integration </li></ul><ul><li>Site Debut </li></ul><ul><li>Quality Control </li></ul><ul><li>Test & Debbuging </li></ul><ul><li>Site Analysis & Report </li></ul><ul><li>Site Management Consulting </li></ul><ul><li>Contents Management </li></ul><ul><li>Online Promotion </li></ul>Enhance
  7. 7. Organization Advisory Group Investment Subsidiary Hongik Internet, Inc. Agency Business Solution Biz Module Feed back Alliance entoy.com Neoqst.com Ecline.co.kr Aimmed.com Oracle Korea IBM Media Companies
  8. 8. Manpower Solution Biz Unit CDM Biz Unit e-Biz Consultants Project Managers Website Planners Contents Writers Brand & e-Marketing Consultant Chief Technician Web Technicians Marketing General Manager Quality & Creative Manager Web Designers Web Publishers Web Technicians Multimedia Technicians General Manager Christopher Roh – C.E.O. Marketing & PR Administration
  9. 9. About C.E.O. – Christopher Roh <ul><li>Hongik University, Majored in English </li></ul><ul><li>7 years in US </li></ul><ul><li>Worked in insurance agency industry for 6 years </li></ul><ul><li>At the age of 23, started own business, A&J Insurance Services, Inc. </li></ul><ul><li>Chairman of Student’s Welfare Committee at Hongik University </li></ul><ul><li>Chairman of Chollian Network User Group, the Korea’s one of the largest online community (30,000 members in 1996) </li></ul><ul><li>Founded Hongik Internet at 1997 </li></ul>
  10. 10. Christopher Roh, he is … <ul><li>Well-refined personal branding (A famous netizen leader) </li></ul><ul><li>All-round player – Tech, Design, Management, Planning.. </li></ul><ul><li>Good Human Network </li></ul><ul><li>Straight, sincere business principles </li></ul><ul><li>Fluent English </li></ul><ul><li>Workaholic </li></ul><ul><li>Man of Sixth-Sense </li></ul>
  11. 11. Portfolio - Overview IT Companies Government Related Big Corporation International Companies Consulting System Development Web C.I. Web Site Promotion Intel® WebOutfitter SM Servic e , Hanaro Telecom, Korea Telecom, Hanaro Telecom Intel, Microsoft, Sony Korea, Soft Bank, Etc. Samsung, LG, SK, Samyang, Etc. HandySoft, Daou Tech., Etc. Korea National Assembly, National History Compilation Committee, Etc. Samsung Janpan Info System, Boranet Web Hard, Etc. PUSAN Int’l Film Festival, Hanaro Web Sketchbook
  12. 12. Portfolio Case 1 Hongik internet Is a consultancy firm of Intel® WebOutfitter SM Service. Our job is to help Intel with the promotion and optimization of the IWOS in Korea. <ul><li>Concept planning </li></ul><ul><li>Site search and analysis </li></ul><ul><li>Optimized site advice </li></ul><ul><li>Negotiation </li></ul><ul><li>Development consulting and planning </li></ul><ul><li>Technical support </li></ul><ul><li>Project monitoring </li></ul><ul><li>Project supervision support </li></ul><ul><li>Quality control and assurance </li></ul><ul><li>Report </li></ul>Intel® WebOutfitter SM Service
  13. 13. Portfolio Case 2 <ul><li>Developing Web Style & Web C.I. Guideline for affiliate companies of Korea Telecom </li></ul><ul><li>Applying total company Web Style Guideline for branding, UI guide, graphic usage guide, technical guide, Etc. </li></ul><ul><li>Strengthening company brand online with using a unified look & feel </li></ul>Korea Telecome Web Style Guide
  14. 14. Portfolio Case 3 Microsoft Korea Website <ul><li>Localizing web site on time in good quality </li></ul><ul><li>From planning to development </li></ul><ul><li>Good Communication with multinational companies </li></ul>
  15. 15. The Growth 0.3 1.5 10 (forecast) 2.45 2 0.03 3 8 18 52 100 (forecast) (unit : million doller) 1997 1998 1999 2000 IMF Sales Volume Employees Volume Web Design System Integration Consulting Promotion Business Area
  16. 16. Projects won From Jan 1, 2000 - Mar 1, 2000  Already overcome last years sales volume Client Project Work Spec Amount (USD) TongYang Card Seoul Bank Dacom Intel Digital rank.com Hanaro Telecom LG Capital Softbank Korea American Express Internet Banking Boranet Web HDD Intel® WebOutfitter SM Service Chaebol Hub-site Web Style Guide New Web Web Renovation Website Interface Design Database, Design Y2000 Consulting Website Branding, Internet Service Consulting, Website Website ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 2,435,000
  17. 17. S.W.O.T. Strength <ul><li>Wide human network </li></ul><ul><li>Experienced man power </li></ul><ul><li>CEO & Company branding </li></ul><ul><li>Good communication & Tech skill </li></ul><ul><li>Weak brand as consulting firm. </li></ul><ul><li>Experienced Manager-level personnel. </li></ul><ul><li>Sizzling Korea internet market </li></ul><ul><li>First net service company with end to end service </li></ul><ul><li>Chaebol jump into agency business </li></ul><ul><li>Wrong concept of agency business </li></ul>Weakness Opportunity Threat
  18. 18. Hongik’s Strong Point <ul><li>Experienced Internet Human Resources. </li></ul><ul><ul><li>Most employees have experienced in internet field at least 2 years. </li></ul></ul><ul><li>Good Brand on Market Place. </li></ul><ul><ul><li>Hongik Internet, Inc. has had a good reputation as a web agency for last 3 years. </li></ul></ul><ul><li>Good Internal Communication </li></ul><ul><ul><li>Hongik employees have a very good communication culture like a family. </li></ul></ul><ul><li>Human-Centric Management </li></ul><ul><ul><li>Hongik regards people as the most important resources; investment has best priority to all employees. </li></ul></ul>
  19. 19. Hongik’s Weak Point <ul><li>Financing and Management </li></ul><ul><ul><li>- Hongik Internet, Inc. has never received any financial aids from other companies so far. </li></ul></ul><ul><ul><li>- There is no expert in management. </li></ul></ul><ul><li>Work Process </li></ul><ul><ul><li>- Hongik Internet, Inc. has not yet done with building standard work process. </li></ul></ul><ul><li>Weak Global Business Experience </li></ul><ul><ul><li>- Hongik Internet, Inc. does not start a business globally yet. </li></ul></ul><ul><ul><li>- Because of weak global business experience, Hongik Internet, Inc. has not much experience in global business fields. </li></ul></ul>
  20. 20. Business Road map 1th M&A (Top Agency ) 1th Foreign Capital Inducement 2nd M&A (Design Agency) Strategic Alliance with B2B Company Organizing R&D Institute Establish Hongik Japan 2nd Capital Inducement Bring out Mobile Agent Solution Building Asia Agency Network Alliance with NASDAQ Listed Company Separation of Entoy.com IPO on KOSDAQ Take over Advertising Agency Take over S.I. Company Lunching Chinese Market Bring out DTV Solution Bring out Home Networking Solution IPO on NASDAQ Employees : 150 Sales : 12 million dollors Employees : 300 Sales : 30 million dollors 2000 2001 2002 3/00 6/00 9/00 12/00 50 25 Values
  21. 21. The Present Condition of Agency Business in Korea <ul><li>Self web building is not possible to ordinary companies. </li></ul><ul><ul><li>Outsourcing is must. </li></ul></ul><ul><ul><li>Price getting higher due to bigger demands than supply </li></ul></ul><ul><li>Changing of the concept of web </li></ul><ul><ul><li>System  PR  EC  e-Business (Consulting Required) </li></ul></ul><ul><li>Gradual increasing needs in end to end, A to Z web solution requirement </li></ul><ul><li>Expansion of current sites, Large-size promotion costs  Being giant market </li></ul><ul><li>Agencies : The Poor Get Poorer, and The Rich Get Richer </li></ul>
  22. 22. Major Web Agencies in Korea Hongik Dxxxxxxxxx Cxxxxx Cxxx Exxxxx Modulating web-based application : EC solution Business transformation from web agency into design Representative of Web Agency in Korea. Extensive reputation with planning, design, and developing solution China.com took over Clic a few months ago Focus on designing related work Loss the competitive power because of week management Running out of superior man power Low market competitive power comparing to their separation from XXX Designing related to CD-ROM and Publication .
  23. 23. Hongik + NetQuest (NetQuest.co.kr) “ Merger is near at hand” Company ‘NetQuest’ <ul><li>One of Top 10 Web Agency in Korea </li></ul><ul><li>Since 1996 </li></ul><ul><li>Business Area : </li></ul><ul><ul><li>Homepage Design, Online Event, Web-module Development, Content Service </li></ul></ul><ul><li>Main Client : </li></ul><ul><ul><li>LG, Netian, Hanaro, Etc. </li></ul></ul><ul><li>Members Total : 16 </li></ul><ul><li>Sales Volume : US$ 1million (1999) </li></ul>Merge? Agreed on merge on Feb/2000 NetQuest value : USD 10 million Merge is to be completed by the end of March The First Merge between Top-Class agencies
  24. 24. Hongik Investment Status Ecline.co.kr Neoqst.com Aimmed.com <ul><li>140,000 members with strong loyalty </li></ul><ul><li>5 million page views per one month </li></ul><ul><li>Good contents, but not much marketing and funding abilities. </li></ul><ul><li>January 2000. Hongik starts to invest. </li></ul><ul><li>Market Value : 12M </li></ul>Portal site that gives practical English Edu. 13.6% 20% 5% Specialized in E.C distribution <ul><li>Slow delivery in EC is always big issue to Korean on-line shoppers. </li></ul><ul><li>Ecline solved this issue with their own channel </li></ul><ul><li>market value : more than USD 8 million </li></ul><ul><li>Coalition with Daehan Transfortation which is most well-known delivery company </li></ul><ul><li>Market Value : 8M </li></ul>Online Medical Information <ul><li>5 current doctors get together at 1999, May. </li></ul><ul><li>Aimmed.com already are receiving many requests from other large local companies for coalition. </li></ul><ul><li>Market Value : 9M </li></ul>Hongik’s Share
  25. 25. Hongik Subsidiary – Entoy.com Korea parent’s big enthusiasm to their children. But, no dominating online toy shopping mall. Primary Factor for Success <ul><li>Supporting from online & offline business experts </li></ul><ul><li>Internet expert who is specialized in EC. </li></ul><ul><li>Has a good investment climate </li></ul>Entoy.com Detail Information avaiable upon request
  26. 26. We believes… <ul><li>“ Money and ideas are not important, Talent and timing are.” </li></ul><ul><li>“ Attack now, or be attacked.” </li></ul>
  27. 27. We Do Web Right! Hongik Internet, Inc. 5 th Fl, Dae Woong Bldg, 689-4 Yoksam-dong, Kangnam-gu Seoul Korea 135-080 Phone : +82-2-562-6860 Fax : +82-2-562-8987 URL : http://www.hongik.com

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