Marketing Your Libary Through Facebook

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Marketing Your Libary Through Facebook

  1. 1. Marketing Your Library Through Facebook Sarah Rials sarah.rials@usm.edu
  2. 2. Marketing is gaining relevancy in libraries today. Libraries now have more competition with the advance of technology. Computers are in more homes than before. Computer Applications in Libraries 1/9/2011 2
  3. 3. Flyers? Library web page? Word of Mouth? Blogs, Wikis, etc.? Computer Applications in Libraries 1/9/2011 3 What does your library use for marketing today?
  4. 4. Social networking cite Started in 2004 Currently more than 500 million active users Users create profiles and network Users can “like” company and group pages What is Facebook? 4 Computer Applications in Libraries 1/9/2011
  5. 5. Facebook as a marketing tool PROS Free marketing Libraries create relationships with patrons through status updates and comments Great for marketing special exhibits, events, etc. Cons Time Consuming Content can become stale Computer Applications in Libraries 1/9/2011 5
  6. 6. Go to www.facebook.com From the homepage you can choose to make a business page Just fill in the required information and your basic page is ready to go! You can customize your page with pictures of your library, staff, or events Keep patrons interested by providing informative information and events Computer Applications in Libraries 1/9/2011 6 How to start a Facebook page
  7. 7. Computer Applications in Libraries 1/9/2011 7
  8. 8. Library of Hattiesburg, Petal, and Forrest County Events are listed as status updates Library hours, location, and phone numbers are all located under the info tab A link to their Twitter page is located in the About me section Patrons can leave feedback by commenting on their status updates or their wall Computer Applications in Libraries 1/9/2011 8
  9. 9. Computer Applications in Libraries 1/9/2011 9
  10. 10. Facebook gives you the ability to customize security settings Those settings should be decided before you begin making the page Their should also be clear guidelines as for content of the page With regular upkeep, Facebook can provide mass marketing for FREE! Computer Applications in Libraries 1/9/2011 10 Security Settings
  11. 11. Thank you for your attention. Questions? Computer Applications in Libraries 1/9/2011 11

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