2. What is an Argument?• An argument involves the process of establishing a claim and then proving it with the use of logical reasoning, examples, and research.
3. Why is Organization Important?• Guides the audience• Offers a clear explanation of each point• Demonstrates credibility
4. Persuasive Organization
5. The Title• Your title introduces your topic to your audience and should create interest for your reader.• When creating a title you should: • Create a title that grabs attention • Avoid titles that are too generalized Examples:General: “Fire the Replacement Refs”Catchy: “ A Faulty Decision-Making Process”
6. The Introduction• Informs your audience with your topic and purpose.• Creates the interest of the audienceBest practices to begin the introduction:• Examples• Questions• Quotations• Statistics
7. The Thesis Statement• This is the most important sentence in your argument!• Lets the audience know the main idea.• Is a claim that must be proven throughout your argument.• Generally located in your introduction, toward the end of your introduction.Example:“Americas anti-pollution efforts should focus on privatelyowned cars because it would allow most citizens to contributeto national efforts and care about the outcome.”
8. The Body Paragraphs• Your body paragraphs should build on the claim you made in the introductory paragraph.• Topic sentences should begin each paragraph to give the main idea.Best Practices for Organizing Body Paragraphs:• General to specific information• Most important to least important points• Weakest claim between the two stronger claims.
9. The CounterclaimIt is essential to address the opposing point to create aconvincing argument.• This demonstrates credibility.• This shows you have considered other points of view.• Counterclaims may be used in various locations within your body paragraphs based on where they will be most effective.Effective Counterclaims:• Consider your audience• Recognize your opposing claims to show respect• Be tactful and firmExample: Claim - Hybrid cars are an effective strategy to fightpollution.Counterclaim:“Instead of focusing on cars, which still encourages a culture of drivingeven if it cuts down on pollution, the nation should focus on buildingand encouraging use of mass transit systems.”
10. Using research in your body• Use research to prove your claims of your argument and disprove the opposing claims.• Use research to support the claims you make in your topic sentences.• Make your research do the work of proving your argument.
11. Call to ActionYour call to action is the suggestion or call for your audience totake some sort of action in support of your topic.• The call to action generally comes at the end of the conclusion of your argument.Example:“I urge you to donate blood through the American Red becauseit is easy, you will get great snacks and, most importantly, youwill save lives”.
12. The ConclusionYour conclusion should reemphasize the main points in yourargument.• You can reiterate your call to action.• Avoid raising new claims or ideas.
13. Summary• Introduction • Tell them what you’re going to tell them.• Body • Tell them.• Conclusion • Tell them what you told them.
14. AssignmentNow that we have discussed the parts of a persuasive argument,go to the discussion board on Blackboard and create a post thatincludes an original claim, counterclaim, and call to action basedon the following topic prompt:“Many other countries including: England, Australia and NewZealand, encourage students to take a year off to travel andexplore the world before going to college. While not a mainstayin American culture, this "gap-year" movement is beginning totake hold. Do you feel that it is a good idea for students to take ayear off between high school and college? Or should they gostraight into college following high school?”