Multimodality & Publishing<br />
Graphical elements<br />Graphical elements operate to produce meaning within multi-modal texts.<br />Verbal text is relega...
Verbal Text<br />
Visual Text<br />
Multimodal Text<br />
Fonts<br />Inherent meaning to be found in the font selected.<br />Type as a graphic.<br />Typefaces can come to embody th...
All fonts are significant<br />
All fonts are significant<br />
All fonts are Significant<br />
All fonts are significant<br />
All fonts are significant<br />
All fonts are significant<br />
All fonts are significant<br />
Visuality<br />Fonts can be an important element in the visuality of a text. <br />Something as basic as font can be used ...
Helvetica<br />A new font signified a new age<br />http://www.youtube.com/watch?v=VDLPAE9wLEU&feature=related<br />
Multimodal Text<br />A website reader is referred to as a user indicating the interactive nature of using a website.<br />...
A new textual genre…<br />The way websites are composed and read is constantly evolving.<br />Visual literacy becoming inc...
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Multimodality

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Multimodality

  1. 1. Multimodality & Publishing<br />
  2. 2. Graphical elements<br />Graphical elements operate to produce meaning within multi-modal texts.<br />Verbal text is relegated to the realm of the intellect.<br />Visuals engage viewers as embodied subjects.<br />
  3. 3. Verbal Text<br />
  4. 4. Visual Text<br />
  5. 5. Multimodal Text<br />
  6. 6. Fonts<br />Inherent meaning to be found in the font selected.<br />Type as a graphic.<br />Typefaces can come to embody the look, mood and aspirations of a period.<br />
  7. 7. All fonts are significant<br />
  8. 8. All fonts are significant<br />
  9. 9. All fonts are Significant<br />
  10. 10. All fonts are significant<br />
  11. 11. All fonts are significant<br />
  12. 12. All fonts are significant<br />
  13. 13. All fonts are significant<br />
  14. 14. Visuality<br />Fonts can be an important element in the visuality of a text. <br />Something as basic as font can be used to convey very specific meanings about a text.<br />www.dafont.com<br />Reading images with an awareness of visual conventions.<br />
  15. 15. Helvetica<br />A new font signified a new age<br />http://www.youtube.com/watch?v=VDLPAE9wLEU&feature=related<br />
  16. 16. Multimodal Text<br />A website reader is referred to as a user indicating the interactive nature of using a website.<br />The basic function of a website is to communicate with users.<br />Meaning can be made or conveyed across a range of modalities and through the interaction of modalities.<br />
  17. 17. A new textual genre…<br />The way websites are composed and read is constantly evolving.<br />Visual literacy becoming increasingly complex.<br />More interactive due to developing technology:<br />www.coca-cola.com<br />
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