Graphical elements<br />Graphical elements operate to produce meaning within multi-modal texts.<br />Verbal text is relegated to the realm of the intellect.<br />Visuals engage viewers as embodied subjects.<br />
Visuality<br />Fonts can be an important element in the visuality of a text. <br />Something as basic as font can be used to convey very specific meanings about a text.<br />www.dafont.com<br />Reading images with an awareness of visual conventions.<br />
Helvetica<br />A new font signified a new age<br />http://www.youtube.com/watch?v=VDLPAE9wLEU&feature=related<br />
Multimodal Text<br />A website reader is referred to as a user indicating the interactive nature of using a website.<br />The basic function of a website is to communicate with users.<br />Meaning can be made or conveyed across a range of modalities and through the interaction of modalities.<br />
A new textual genre…<br />The way websites are composed and read is constantly evolving.<br />Visual literacy becoming increasingly complex.<br />More interactive due to developing technology:<br />www.coca-cola.com<br />
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