Slideshow Transcript

1. Slide 1: How Blogging Brings Dialogue to Corporate Communications Stephanie Booth http://climbtothestars.org 24.09.2007 CC by-nc-sa 1
2. Slide 2: http://flickr.com/photos/18321520@N00/514633276/ 2
3. Slide 3: bigger picture ● ● practical advice 3
4. Slide 4: conversation 4
5. Slide 5: you ? 5
6. Slide 6: blogging tool – – culture – strategy 6
7. Slide 7: http://blogs.intel.com/ 7
8. Slide 8: http://csr.blogs.mcdonalds.com/default.asp?item=140627 8
9. Slide 9: blogging culture 9
10. Slide 10: cluetrain manifesto 10
11. Slide 11: 11
12. Slide 12: 12
13. Slide 13: conversations everywhere 13
14. Slide 14: control 14
15. Slide 15: word-of-mouth online 15
16. Slide 16: jump in join the conversation 16
17. Slide 17: corporate 17
18. Slide 18: EXAMPLES http://del.icio.us/steph/20070924+example 18
19. Slide 19: who? human people 19
20. Slide 20: who should NOT blog? 20
21. Slide 21: why? communicate differently 21
22. Slide 22: HOW? 22
23. Slide 23: start blogging ● ● blog well 23
24. Slide 24: 1. enable 24
25. Slide 25: 2. purpose 25
26. Slide 26: 3. learn the culture 26
27. Slide 27: a. Me & You 27
28. Slide 28: http://flickr.com/photos/eye2eye/50892860/ 28
29. Slide 29: b. listen 29
30. Slide 30: c. passion 30
31. Slide 31: d. style 31
32. Slide 32: e. time 32
33. Slide 33: DO 33
34. Slide 34: DON'T 34
35. Slide 35: ROI http://del.icio.us/steph/roi 35
36. Slide 36: case study: coComment 36
37. Slide 37: 37
38. Slide 38: 38
39. Slide 39: 39
40. Slide 40: 40
41. Slide 41: case study: Flickr 41
42. Slide 42: 42
43. Slide 43: 43
44. Slide 44: 44
45. Slide 45: 45
46. Slide 46: shiny! but how? 46
47. Slide 47: Thank you! 47