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How Blogging Brings Dialogue To Corporate Communications

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    Notes on slide 1

    2 Favorites & 1 Group

    How Blogging Brings Dialogue To Corporate Communications - Presentation Transcript

    1. How Blogging Brings Dialogue to Corporate Communications
        • Stephanie Booth
        • http://climbtothestars.org
        • 24.09.2007
        • CC by-nc-sa
    2. http://flickr.com/photos/18321520@N00/514633276/
      • bigger picture
      • practical advice
      • conversation
      • you
      • ?
      • blogging
        • tool
        • culture
        • strategy
    7. http://blogs.intel.com/
    8. http://csr.blogs.mcdonalds.com/default.asp?item=140627
      • blogging
      • culture
      • cluetrain
      • manifesto
    11.  
    12.  
      • conversations
      • everywhere
      • control
      • word-of-mouth
      • online
      • jump in
      • join the conversation
      • corporate
      • EXAMPLES
      http://del.icio.us/steph/20070924+example
      • who?
      • human people
      • who should
      • NOT blog?
      • why?
      • communicate
      • differently
      • HOW?
      • start blogging
      • blog well
      • 1. enable
      • 2. purpose
      • 3. learn the culture
      • a. Me & You
    28. http://flickr.com/photos/eye2eye/50892860/
      • b. listen
      • c. passion
      • d. style
      • e. time
      • DO
      • DON'T
      • ROI
      http://del.icio.us/steph/roi
      • case study:
      • coComment
    37.  
    38.  
    39.  
    40.  
      • case study:
      • Flickr
    42.  
    43.  
    44.  
    45.  
      • shiny!
      • but how?
      • Thank you!

    + sboothsbooth, 3 years ago

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