How Blogging Brings Dialogue to Corporate Communications <ul><ul><li>Stephanie Booth </li></ul></ul><ul><ul><li>http://cli...
http://flickr.com/photos/18321520@N00/514633276/
<ul><li>bigger picture </li></ul><ul><li>practical advice </li></ul>
<ul><li>conversation </li></ul>
<ul><li>you </li></ul><ul><li>? </li></ul>
<ul><li>blogging </li></ul><ul><ul><li>tool </li></ul></ul><ul><ul><li>culture </li></ul></ul><ul><ul><li>strategy </li></...
http://blogs.intel.com/
http://csr.blogs.mcdonalds.com/default.asp?item=140627
<ul><li>blogging </li></ul><ul><li>culture </li></ul>
<ul><li>cluetrain </li></ul><ul><li>manifesto </li></ul>
 
 
<ul><li>conversations </li></ul><ul><li>everywhere </li></ul>
<ul><li>control </li></ul>
<ul><li>word-of-mouth </li></ul><ul><li>online </li></ul>
<ul><li>jump in </li></ul><ul><li>join the conversation </li></ul>
<ul><li>corporate </li></ul>
<ul><li>EXAMPLES </li></ul>http://del.icio.us/steph/20070924+example
<ul><li>who? </li></ul><ul><li>human people </li></ul>
<ul><li>who should </li></ul><ul><li>NOT blog? </li></ul>
<ul><li>why? </li></ul><ul><li>communicate </li></ul><ul><li>differently </li></ul>
<ul><li>HOW? </li></ul>
<ul><li>start blogging </li></ul><ul><li>blog well </li></ul>
<ul><li>1. enable </li></ul>
<ul><li>2. purpose </li></ul>
<ul><li>3. learn the culture </li></ul>
<ul><li>a. Me & You </li></ul>
http://flickr.com/photos/eye2eye/50892860/
<ul><li>b. listen </li></ul>
<ul><li>c. passion </li></ul>
<ul><li>d. style </li></ul>
<ul><li>e. time </li></ul>
<ul><li>DO </li></ul>
<ul><li>DON'T </li></ul>
<ul><li>ROI </li></ul>http://del.icio.us/steph/roi
<ul><li>case study: </li></ul><ul><li>coComment </li></ul>
 
 
 
 
<ul><li>case study: </li></ul><ul><li>Flickr </li></ul>
 
 
 
 
<ul><li>shiny! </li></ul><ul><li>but how? </li></ul>
<ul><li>Thank you! </li></ul>
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How Blogging Brings Dialogue To Corporate Communications

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Slides from a talk on corporate blogging. See notes here: http://climbtothestars.org/archives/2007/09/24/how-blogging-brings-dialogue-to-corporate-communications/

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How Blogging Brings Dialogue To Corporate Communications

  1. 1. How Blogging Brings Dialogue to Corporate Communications <ul><ul><li>Stephanie Booth </li></ul></ul><ul><ul><li>http://climbtothestars.org </li></ul></ul><ul><ul><li>24.09.2007 </li></ul></ul><ul><ul><li>CC by-nc-sa </li></ul></ul>
  2. 2. http://flickr.com/photos/18321520@N00/514633276/
  3. 3. <ul><li>bigger picture </li></ul><ul><li>practical advice </li></ul>
  4. 4. <ul><li>conversation </li></ul>
  5. 5. <ul><li>you </li></ul><ul><li>? </li></ul>
  6. 6. <ul><li>blogging </li></ul><ul><ul><li>tool </li></ul></ul><ul><ul><li>culture </li></ul></ul><ul><ul><li>strategy </li></ul></ul>
  7. 7. http://blogs.intel.com/
  8. 8. http://csr.blogs.mcdonalds.com/default.asp?item=140627
  9. 9. <ul><li>blogging </li></ul><ul><li>culture </li></ul>
  10. 10. <ul><li>cluetrain </li></ul><ul><li>manifesto </li></ul>
  11. 13. <ul><li>conversations </li></ul><ul><li>everywhere </li></ul>
  12. 14. <ul><li>control </li></ul>
  13. 15. <ul><li>word-of-mouth </li></ul><ul><li>online </li></ul>
  14. 16. <ul><li>jump in </li></ul><ul><li>join the conversation </li></ul>
  15. 17. <ul><li>corporate </li></ul>
  16. 18. <ul><li>EXAMPLES </li></ul>http://del.icio.us/steph/20070924+example
  17. 19. <ul><li>who? </li></ul><ul><li>human people </li></ul>
  18. 20. <ul><li>who should </li></ul><ul><li>NOT blog? </li></ul>
  19. 21. <ul><li>why? </li></ul><ul><li>communicate </li></ul><ul><li>differently </li></ul>
  20. 22. <ul><li>HOW? </li></ul>
  21. 23. <ul><li>start blogging </li></ul><ul><li>blog well </li></ul>
  22. 24. <ul><li>1. enable </li></ul>
  23. 25. <ul><li>2. purpose </li></ul>
  24. 26. <ul><li>3. learn the culture </li></ul>
  25. 27. <ul><li>a. Me & You </li></ul>
  26. 28. http://flickr.com/photos/eye2eye/50892860/
  27. 29. <ul><li>b. listen </li></ul>
  28. 30. <ul><li>c. passion </li></ul>
  29. 31. <ul><li>d. style </li></ul>
  30. 32. <ul><li>e. time </li></ul>
  31. 33. <ul><li>DO </li></ul>
  32. 34. <ul><li>DON'T </li></ul>
  33. 35. <ul><li>ROI </li></ul>http://del.icio.us/steph/roi
  34. 36. <ul><li>case study: </li></ul><ul><li>coComment </li></ul>
  35. 41. <ul><li>case study: </li></ul><ul><li>Flickr </li></ul>
  36. 46. <ul><li>shiny! </li></ul><ul><li>but how? </li></ul>
  37. 47. <ul><li>Thank you! </li></ul>

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