What is This G7® Thing Anyway? Universal grayscale definition Simple calibration method ISO 12647-2 compliant The best way to control any color printing workflow!
What Else? Is the World’s first Gray Management system Ensures consistent neutral tonality Ensures consistent gray balance
G7 is a Photographic Solution Photography used gray scales for 100 years G7 brings the same concepts to commercial printing
Who’s Using G7? Consumer products companies Retailers Corporations US Government Ad agencies Publishers Catalogs Printers Designers Probably you Agency / Print Buyer Printer Prepress
Did You Know… All major US proofing systems are based on G7 Adobe® CS5® Color Settings defaults are based on G7* *(North America installs) If you are printing, proofing or designing to GRACoL or SWOP, YOU are in fact using G7
Did You Know… Virtually all current US printing is based on G7 GRACoL and SWOP are based on G7 FTA’s FIRST recommends G7 for flexo Any printing system that simulates SWOP or GRACoL is effectively using G7 (e.g. gravure, digital, ink-jet)
G7 at the US GPO Courtesy US Government Printing Office & YouTube
What is G7 Used For? Offset Flexo Gravure Newsprint Wide format ink jet Digital (electro-photographic) Screen printing Dye-sublimation Virtually any CMYK printing process
G7 Works With… Any stable, repeatable printing system Any CMYK inks Any substrate Any screening method Existing tools and technologies
G7 Benefits To Offset printers More effective “printing to the numbers” Easier press-to-proof match Gray balance without guesswork Reduces the need for custom press profiles
G7 Benefits For Print Buyers Easier and cheaper file sharing between different print sites or technologies Less danger of “accidental re-purposing” G7 Master Printers meet the latest printing specifications and deliver the most consistent, repeatable work
“At Potpourri, all 13 of our catalogs are designed and proofed to G7 Specifications. We pride ourselves on excellent color reproduction and G7 has helped us achieve this.”
Jeff Elsing, Potpourri Group Inc.
Brand Testimonial “Proof matches are excellent between our own SWOP proofers and the webs that run our catalogs.” Jeff Elsing, Potpourri Group Inc.
G7 Printer Testimonial… “G7 made a big difference right away. Things are more efficient and the jobs move through the plant more quickly. There is less rework and waste, but I think what is more important is that there is more confidence in our abilities throughout the organization.” Gerry Gerlach, Integrity Graphics
G7 Printer Testimonial “Using the two basic elements of G7 - tone shape and gray balance - we were able to match the color between a 20-year-old press and a virtually new press. If you ask me does the process work? - I have a ton of printing that says that it does.” Gerry Gerlach, Integrity Graphics
Getting Started Visit www.gracol.com Read the G7 How To Contact a G7 Expert Use G7 Settings in Adobe® Creative Suite®
G7 Color Settings (for Adobe® Creative Suite®) Free GRACoL & SWOP .csf Color Settings Files GRACoL2006_Coated1v2.icc or SWOP2006_Coated3v2.icc Free profiles at www.g7global.org
G7 Proof Control Make sure every proof has an ISO 12647-7 Digital Control Strip Free at www.g7global.org
Free G7 Fangraph Calibration Free at www.g7global.org
Automated G7 Calibration Certified G7 Calibration software* generates RIP curves automatically Using P2P (or IT8.7/4) target *Listed at www.g7global.com
Compare Results After Ideal tonality Ideal gray balance Before Uncontrolled tone curves Unbalanced grays
G7 does NOT guarantee perfect color Nothing does! G7 only “color-manages” grays, not colors G7 does not compensate for… Inconsistent materials Unstable processes Bad process control Limited color gamut Cautions And Limitations
Learning More Step-by-step guide to calibrating, printing & proofing with G7 Available from IDEAlliance www.gracol.org