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Why g7 005

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What is G7

What is G7

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Transcript

  • 1. Introducing
  • 2. A Quick Overview
  • 3. What is This G7® Thing Anyway?
    Universal grayscale definition
    Simple calibration method
    ISO 12647-2 compliant
    The best way to control any color printing workflow!
  • 4. What Else?
    Is the World’s first Gray Management system
    Ensures consistent neutral tonality
    Ensures consistent gray balance
  • 5. G7 is a Photographic Solution
    Photography used gray scales for 100 years
    G7 brings the same concepts to commercial printing
  • 6. Who’s Using G7?
    Consumer products companies
    Retailers
    Corporations
    US Government
    Ad agencies
    Publishers
    Catalogs
    Printers
    Designers
    Probably you
    Agency /
    Print Buyer
    Printer
    Prepress
  • 7. Did You Know…
    All major US proofing systems are based on G7
    Adobe® CS5® Color Settings defaults are based on G7*
    *(North America installs)
    If you are printing, proofing or designing to GRACoL or SWOP, YOU are in fact using G7
  • 8. Did You Know…
    Virtually all current US printing is based on G7
    GRACoL and SWOP are based on G7
    FTA’s FIRST recommends G7 for flexo
    Any printing system that simulates SWOP or GRACoL is effectively using G7
    (e.g. gravure, digital, ink-jet)
  • 9. G7 at the US GPO
    Courtesy US Government Printing Office & YouTube
  • 10. What is G7 Used For?
    Offset
    Flexo
    Gravure
    Newsprint
    Wide format ink jet
    Digital (electro-photographic)
    Screen printing
    Dye-sublimation
    Virtually any CMYK printing process
  • 11. G7 Works With…
    Any stable, repeatable printing system
    Any CMYK inks
    Any substrate
    Any screening method
    Existing tools and technologies
  • 12. G7 Benefits
    Lower costs
    Quicker turn-around
    Higher quality
    Greater consistency
    Easier re-prints
    Customer satisfaction
    Shared Neutral Appearance on multiple media
  • 13. Shared Neutral Appearance
    GRACoL
    Flexo
    SWOP
    • Same CMYK file after G7 calibration…
  • G7 Benefits To Offset printers
    More effective “printing to the numbers”
    Easier press-to-proof match
    Gray balance without guesswork
    Reduces the need for custom press profiles
  • 14. G7 Benefits For Print Buyers
    Easier and cheaper file sharing between different print sites or technologies
    Less danger of “accidental re-purposing”
    G7 Master Printers meet the latest printing specifications and deliver the most consistent, repeatable work
  • 15. Brand Testimonial…
    • “At Potpourri, all 13 of our catalogs are designed and proofed to G7 Specifications. We pride ourselves on excellent color reproduction and G7 has helped us achieve this.”
    Jeff Elsing, Potpourri Group Inc.
  • 16. Brand Testimonial
    “Proof matches are excellent between our own SWOP proofers and the webs that run our catalogs.”
    Jeff Elsing, Potpourri Group Inc.
  • 17. G7 Printer Testimonial…
    “G7 made a big difference right away. Things are more efficient and the jobs move through the plant more quickly. There is less rework and waste, but I think what is more important is that there is more confidence in our abilities throughout the organization.”
    Gerry Gerlach, Integrity Graphics
  • 18. G7 Printer Testimonial
    “Using the two basic elements of G7 - tone shape and gray balance - we were able to match the color between a 20-year-old press and a virtually new press.
    If you ask me does the process work? - I have a ton of printing that says that it does.”
    Gerry Gerlach, Integrity Graphics
  • 19. Getting Started
    Visit www.gracol.com
    Read the G7 How To
    Contact a G7 Expert
    Use G7 Settings in Adobe® Creative Suite®
  • 20. G7 Color Settings (for Adobe® Creative Suite®)
    Free GRACoL & SWOP .csf Color Settings Files
    GRACoL2006_Coated1v2.icc
    or SWOP2006_Coated3v2.icc
    Free profiles at www.g7global.org
  • 21. G7 Proof Control
    Make sure every proof has an ISO 12647-7 Digital Control Strip
    Free at www.g7global.org
  • 22. Free G7 Fangraph Calibration
    Free at www.g7global.org
  • 23. Automated G7 Calibration
    Certified G7 Calibration software* generates RIP curves automatically
    Using P2P (or IT8.7/4) target
    *Listed at www.g7global.com
  • 24. Compare Results
    After
    Ideal tonality
    Ideal gray balance
    Before
    Uncontrolled tone curves
    Unbalanced grays
  • 25. G7 does NOT guarantee perfect color
    Nothing does!
    G7 only “color-manages” grays, not colors
    G7 does not compensate for…
    Inconsistent materials
    Unstable processes
    Bad process control
    Limited color gamut
    Cautions And Limitations
  • 26. Learning More
    Step-by-step guide to calibrating, printing & proofing with G7
    Available from IDEAlliance
    www.gracol.org