Australian Oracle Users Group - Middleware for Innovation

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Complete. Integrated. Open.

August 2008. a high level overview of the features and benefits of Oracle Fusion Middleware. Including customer case studies.

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Australian Oracle Users Group - Middleware for Innovation

  1. 1. MIDDLEWARE PROJECTS ARE LENGTHY & COMPLEX CUSTOMERS DON’T KNOW HOW TO GET STARTED BUSINESS DOESN’T SEE ANY DIRECT BENEFIT FROM FUSION MIDDLEWARE MYTHS IN APPLICATION COMMUNITY APPLICATION CUSTOMERS DO NOT USE FUSION MIDDLEWARE
  2. 2. MYTHS IN APPLICATION COMMUNITY APPLICATION CUSTOMERS DO NOT USE FUSION MIDDLEWARE
  3. 3. Oracle Excellence Awards 2007
  4. 4. Pervasive in Applications Community E-Business Suite + OFM PeopleSoft + OFM JDE E1 + OFM Siebel + OFM
  5. 5. Oracle Fusion Middleware
  6. 6. Oracle Fusion Middleware
  7. 8. Typical Scenario Process Management CRM Financials HRMS Procurement
  8. 9. Optimize Design Monitor Adopt BPM with Oracle’s SOA Suite Oracle’s Recommendation Cross-Application Business Process Automation CRM Financials HRMS Procurement Application Services Execute & Optimize Business Processes
  9. 10. Email Pwd 1 Pwd 3 Pwd 2 Reset Pwd HR Admin Facilities Manager Approving Manager Approving Manager IT Admin IS Admin manual entry manual entry manual entry email helpdesk ticket helpdesk ticket Financials HR Typical Scenario Identity Management
  10. 11. Email HR Admin Facilities Manager HR Financials Identity Provisioning Single Sign-On Lower Security Costs using Oracle Identity Management Suite Oracle’s Recommendation
  11. 12. Call Center Agent SCM <ul><li>Biz Intelligence </li></ul><ul><li>Content Mgmt. </li></ul>Typical Scenario User Interaction CRM Financials
  12. 13. Call Center Agent <ul><li>Map “Mash Up” </li></ul>Integrate Apps, Content, Desktop 500 units 20 units Share via Web 2.0 Communities SCM <ul><li>Biz Intelligence </li></ul><ul><li>Content Mgmt. </li></ul>Create Enterprise Portal using Oracle WebCenter Oracle’s Recommendation CRM Financials
  13. 14. Value to Application Customers Frontier Homes Automated cheque printing Ingersoll Rand Sales & Order Mgmt analytics Booz Allen Hamilton Automated financial reporting Qualcomm High quality invoice printing Business Intelligence Projection Design Project Orion Self Service Customer Support Northwestern University Journal entry processing Viewsonic Self Service for pricing approval User Interaction Temple Inland Single Sign on across JDE & Windows Move.com Access Management across CRM and other apps Delaware Dept of Technology Single Sign-on for DE residents Embry Riddle Student on boarding/ off boarding Identity Management VION Foods Invoice automation WindRiver 360 degree view of customer Apollo Group Additional Fund processing Logitech Lead management Service Oriented Architecture
  14. 15. MIDDLEWARE PROJECTS ARE TOO LENGTHY & COMPLEX MYTHS IN APPLICATION COMMUNITY
  15. 16. C U S T O M E R V I D E O
  16. 17. Project typically less than 6 months 4 months Real time product and price list integration (Siebel CRM & E-Business Suite Financials + Oracle SOA Suite) 4 months 6 months Streamline Invoice check printing (JDE E1 + Oracle BI Publisher) 3 months Student fund processing automation (PeopleSoft Campus Solution + Oracle SOA Suite) Student & Staff provisioning (E-Business Suite HR + Oracle Identity Management) Retailer Self-Service for price approval (E-Business Suite + Oracle ADF) 2 months
  17. 18. Project typically less than 6 months OEM Salesforce Automation (E-Business Suite Financials + Oracle SOA Suite) 3 months Prospect-to-cash automation (Siebel CRM, PeopleSoft HR + SOA Suite) 6 months Automate employee self service & HR correspondence (PeopleSoft HR + Oracle SOA Suite) 3 months Single Source of truth for customer visibility (Siebel CRM + Oracle BI EE) 4 months SSO across various Enterprise Applications (JDE E1 + Oracle Portal/SSO) 3 months
  18. 19. Viewsonic Improved its Competitive Pricing Response in 8 weeks <ul><li>COMPANY OVERVIEW </li></ul><ul><li>Viewsonic is a Fortune 1000 company and leading global provider of visual display products </li></ul><ul><li>Industry: High Technology </li></ul><ul><li>Employees: 786+ </li></ul><ul><li>Revenue: $1.6 Billion (US) </li></ul><ul><li>CHALLENGES/OPPORTUNITIES </li></ul><ul><li>Very manual Special Pricing Acquisition </li></ul><ul><li>Process of issuing & distributing an approved SPA is also complex </li></ul><ul><li>Delay and sometimes potential losses in bids to competition </li></ul><ul><li>SOLUTIONS </li></ul><ul><li>Fusion Middleware: Oracle BPEL PM & Oracle ADF </li></ul><ul><li>Applications: Oracle e-Business Suite </li></ul><ul><li>Oracle BPEL Process Manager for managing issuing & distributing an approved SPA </li></ul><ul><li>ADF framework to develop Web Interface </li></ul><ul><li>Integrates with Oracle e-Business Suite to perform number of validations from pricing, customer master and SKU </li></ul><ul><li>Remote salespeople and key external stakeholders have real-time, secure access to current information for accurately modify pricing data via Oracle Portal </li></ul><ul><li>Using Toplink to ease development by creating several bridges to Oracle Ebusiness suite tables. </li></ul><ul><li>RESULTS </li></ul><ul><li>2 member team deployed the entire application in 8 weeks </li></ul><ul><li>Entire special pricing approval process streamlined and turnarounds are expedited, resulting in nimble footed response to competitor pricing </li></ul><ul><li>Manpower savings estimated at around 240 person hours per month; 1 week of consulting hours to be saved </li></ul><ul><li>User optimism with the eSpa package and Top Management support has led to scope expansion- adding other sales allowances like Price Protection, Mail In Rebate, Spiffs etc. </li></ul>Jan 2008
  19. 20. Solution Overview <ul><li>SOLUTION DETAILS </li></ul><ul><li>Heavy transactional volume is expected in the SPA process as sales people and key customers, hitherto dependant on emails and phones, now have access to direct updates to the portal </li></ul><ul><li>The BPEL 10g R3 solution is running on 2 dual core processor Dell Linux box integrating with e-Business Suite 11.5.10 </li></ul><ul><li>2 member team worked on this project; application up and running in less than 6 weeks, and after user CRP and fine tuning the final product has been completed in a total of 8 weeks. </li></ul>Jan 2008 JSF JSF ADF Data Control EJB Toplink ADF Business Components 11i tables Custom tables mtl_system_items qp_list_headers and lines. E-Business Suite 11.5.10 Order Mgmt, Acounts Payable Model View Controller Business Services
  20. 21. Temple Inland simplified PO Approval Process in 12 weeks using Portal/SSO <ul><li>COMPANY OVERVIEW </li></ul><ul><li>Temple-Inland, a Fortune 500 company, Diversified group of companies, active in corrugated packaging, forest products, real estate and financial services. </li></ul><ul><li>Industry: Manufacturing, Real Estate, Financial Services </li></ul><ul><li>Revenue:5.58 billion </li></ul><ul><li>CHALLENGES/OPPORTUNITIES </li></ul><ul><li>Extremely manual PO approval process- managers logged into EnterpriseOne, navigated to a Purchase Order Approval application, and approved or rejected their purchase orders through the normal EnterpriseOne interface </li></ul><ul><li>Needed a comprehensive integrated middleware solution for their reporting, security and integration needs </li></ul><ul><li>SOLUTIONS </li></ul><ul><li>Fusion Middleware: Oracle Portal, Oracle SSO </li></ul><ul><li>Applications:JD Edwards Enterprise One </li></ul><ul><li>Replaced WebSphere Application Server with Oracle Application Server for the JD Edwards EnterpriseOne HTML server </li></ul><ul><li>Implemented Oracle Portal to solve simplify PO approval/rejection process. built a very simplified user interface that consolidates all Purchase order information in one screen. Simplified the user experience by offering “Zero Authentication” Single Sign-On experience to business managers </li></ul><ul><li>RESULTS </li></ul><ul><li>Whole project took about 12 weeks </li></ul><ul><li>Business managers gain access to Oracle Portal and JD Edwards Enterprise one as soon as they log in </li></ul><ul><li>Managers can approve and reject purchase orders immediately from the single portal interface without navigating through multiple applications </li></ul><ul><li>Plans to leverage Business Intelligence Publisher to report off JD Edwards EnterpriseOne data for better business insight. </li></ul>Jan 2008 CUSTOMER PERSPECTIVE “ I was impressed by how easily Oracle Application Server installed and performed without much tuning. I was able to get Oracle Application Server and Oracle Portal installed, configured, and up and running in just one day.” Charles Anderson, Application Support Manager, Forestar (subsidiary of TI)
  21. 22. Solution Overview <ul><li>SOLUTION DETAILS </li></ul><ul><li>This project implemented a system that incorporates best practices and procedures for land development. It is capable of evaluating new projects, manages projects in progress, maintains adequate controls, and eliminates duplicate work. </li></ul><ul><li>EnterpriseOne forms development tool (Form Design Aid) allows creation of custom portlets, which can then be deployed to Oracle Portal. Temple Inland created a custom portlet that hooks back into the EnterpriseOne Purchase Order Approval application. </li></ul>Jan 2008
  22. 23. BUSINESS DOESN’T SEE ANY DIRECT BENEFIT FROM FUSION MIDDLEWARE MYTHS IN APPLICATION COMMUNITY
  23. 24. “ Strong. Light. Cheap. Pick any two” Keith Bontrager
  24. 25. Measurable cost reduction - CHEAPER 600% ROI 50,000 students certified Self Service Warranty Registration (E-Business Suite Financials + Oracle SOA Suite) Savings in excess of 2 million Student fund processing automation (PeopleSoft Campus Solution + Oracle SOA Suite) Retailer Self-Service for price approval (e-Business Suite + Oracle ADF) Manual savings 240 hours/month Self Service HR Portal (e-Business Suite + Oracle Portal) Reduced operating costs by $446K Agile SOA foundation for trade compliance (Siebel CRM, PeopleSoft , E-Business Suite + Oracle SOA Suite) 672K reduction in interface development
  25. 26. Visible time gains - FASTER Customer Setup time 5 mins  30 seconds 360 degree view of customer (Siebel CRM & E-Business Suite HR + Oracle SOA & BI) Improved customer, order and planning integration (JDE E1 + SOA, ODI & Hyperion) Invoice generation 18 hrs  1 hr Financial reporting 15-20 days  3-6 days Accurate financial reporting (PeopleSoft Financials + Hyperion ESSBase) Automate Student lead management (E-Business Suite + Oracle SOA & ADF ) Access time over wireless card 10 mins  30 seconds Streamline order and receipt processing (E-Business Suite + Oracle SOA & IDM ) Customer notification/feedback 1 day  30 minutes
  26. 27. Greater process efficiencies - BETTER Agile SOA foundation for trade compliance (Siebel CRM, PeopleSoft , E-Business Suite + Oracle SOA Suite) Strong Governance and SOA management benefits to avoid spaghetti code scenarios SSO across various Enterprise Applications (JDE E1 + Oracle Portal/SSO) Managers can approve and reject purchase orders immediately from the single portal interface Integration between Financials & Utility Mgmt (E-Business Suite + Oracle SOA Suite) Automation of inventory replenishment, improved costing of work orders in SPL and eliminating redundant time card entry. Automate account entitlement, improve self-service (PeopleSoft HR + Oracle IDM Suite) Reducing helpdesk calls by 70% giving users the self-service ability to recover locked out accounts Single Source of truth for customer visibility (Siebel CRM + Oracle BI EE) Improved the sales cycles by providing the ability to do perform backlog analysis
  27. 28. Apollo Group saw 600% ROI in 4 month by automating loan processing <ul><li>COMPANY OVERVIEW </li></ul><ul><li>Apollo Group is leading provider of higher education programs for working adults </li></ul><ul><li>Industry: Higher Education </li></ul><ul><li>Employees: 12000+ </li></ul><ul><li>Revenue: $2.7 Billion (US) </li></ul><ul><li>CHALLENGES/OPPORTUNITIES </li></ul><ul><li>Highly manual way of determining student eligibility for funds </li></ul><ul><li>Congress increased the maximum loan amounts making 120K student potentially eligible </li></ul><ul><li>Need to implement solution and process entire population in 4 months </li></ul><ul><li>Highly complex workflow with varied business rules and multitude of applications (PeopleSoft, e-Business Suite) to be integrated </li></ul><ul><li>SOLUTIONS </li></ul><ul><li>Fusion Middleware: SOA Suite (Business Rules & BPEL PM) </li></ul><ul><li>Applications: PeopleSoft, Oracle e-Business Suite </li></ul><ul><li>Rules Engine to evaluate student eligibility, calculate awards, and route exceptions </li></ul><ul><ul><li>Allowed early release of rules to testers via a BPEL test harness </li></ul></ul><ul><ul><li>Easily modified business rules throughout project with minimal impact to development </li></ul></ul><ul><li>BPEL PM to orchestrate additional fund processing </li></ul><ul><ul><li>Integrate with PeopleSoft and e-Business Suite </li></ul></ul><ul><ul><li>Robust exception management through human workflow feature </li></ul></ul><ul><li>RESULTS </li></ul><ul><li>Evaluated entire student population before deadline </li></ul><ul><li>Certified 50,000+ students providing millions in financial assistance </li></ul><ul><li>Architected a framework of reusable services for future automation </li></ul><ul><li>Rules Engine allowed for separation of business process from business rules, thereby leading to a cleaner, more flexible architecture. </li></ul><ul><li>Implemented a dynamic Exception Management System (EMS) </li></ul><ul><li>600% ROI over a four month time frame </li></ul><ul><li>Apollo will continue will to extend SOA and BPM to automate financial aid and other processes. </li></ul>Jan 2008
  28. 29. Solution Overview <ul><li>SOLUTION DETAILS </li></ul><ul><li>Performance: </li></ul><ul><ul><li>20 students/minute or 1200/hr </li></ul></ul><ul><ul><li>Over 8,000 BPEL activities/min or 480,000 activities/hour </li></ul></ul><ul><li>PeopleSoft Component Interfaces for reuse of vanilla and custom Business Logic </li></ul><ul><li>Process was comprised of 12 BPEL sub processes containing over 450 BPEL activities. It interfaced with three different ERP systems to retrieve student information and inserted data into 12 PeopleSoft Components using Component Interfaces. </li></ul>Jan 2008
  29. 30. Embry Riddle reduced student on-boarding from 48 hours to 30 minutes <ul><li>COMPANY OVERVIEW </li></ul><ul><li>Embry Riddle is the leading aeronautical university </li></ul><ul><li>Industry: Higher Education </li></ul><ul><li>CHALLENGES/OPPORTUNITIES </li></ul><ul><li>Student and staff identity was spread across various applications including Oracle e-Business Suite HR and various LDAP directories </li></ul><ul><li>Current provisioning solution was batch oriented; 48 hours and sometimes longer for new employees & students to get their accounts activated </li></ul><ul><li>number of helpdesk calls was much higher than desired </li></ul><ul><li>SOLUTIONS </li></ul><ul><li>Fusion Middleware: Identity Manager </li></ul><ul><li>Applications: Oracle e-Business Suite HR </li></ul><ul><li>Oracle Identity Manager is used to integrate 2 authoritative sources (Oracle e-Business Suite HR and Datatel Colleague) with various other applications </li></ul><ul><li>Centralized student and staff data across Novell eDirectory, Oracle Internet Directory, Microsoft Active Directory, Exchange, and Blackboard Enterprise Learning Management System </li></ul><ul><li>Managed permission creep – No more any problem of problem of excessive rights </li></ul><ul><li>RESULTS </li></ul><ul><li>Whole implementation took 7 months to complete. Entire solution went live in September 2007 </li></ul><ul><li>Whole provisioning run takes about 30 minutes (as opposed to 18-24 hrs before), thereby removing any delay in the onboarding/ offboarding process. </li></ul><ul><li>Implementation has helped Embry-Riddle maintain information security as required by regulations like HIPAA and FERPA </li></ul><ul><li>Whenever a student or a staff member leaves/joins Embry-Riddle, Oracle e-Business Suite & DataTel application is updated accordingly </li></ul>Jan 2008 CUSTOMER PERSPECTIVE “ With our investment in E-Business Suite and Oracle Technology Stack, it just made sense to use Oracle Identity Management ”. Eric Fisher, Director of Middleware and web Services
  30. 31. Solution Overview <ul><li>SOLUTION DETAILS </li></ul><ul><li>Oracle Identity Manager also helped manage “permission creep” - over time students & employees at Embry-Riddle were granted more permissions as their roles changed in Oracle e-Business Suite HR. </li></ul><ul><li>1500 changes are propagated daily from OID to remainder applications </li></ul>Jan 2008
  31. 32. C U S T O M E R V I D E O
  32. 33. WE DON’T KNOW HOW TO GET STARTED MYTHS IN APPLICATION COMMUNITY
  33. 34. Sweet Spots Order-to-Cash automation What : Integration between CRM and Financials using SOA Suite Why : Real time visibility into order to cash cycle Who : Monster.com, WindRiver, Move, PTC, GE Healthcare
  34. 35. Sweet Spots Order-to-Cash automation What : Integration between CRM and Financials using SOA Suite Why : Real time visibility into order to cash cycle Who : Monster.com, WindRiver, Move On boarding/ Off boarding What : Provision and de provision employees and partner quickly Why : Reduced risk of security breach; improved productivity Who : Silicon Image, Embry Riddle, AT&T
  35. 36. Sweet Spots Order-to-Cash automation What : Integration between CRM and Financials using SOA Suite Why : Real time visibility into order to cash cycle Who : Monster.com, WindRiver, Move On boarding/ Off boarding What : Provision and de provision employees and partner quickly Why : Reduced risk of security breach; improved productivity Who : Silicon Image, Embry Riddle, AT&T Self Service enablement What : Enable customers and employees to perform required functions through composite applications Why : Removal of manual intervention, improved satisfaction Who : Qualcomm, Viewsonic, Deutsche Bank, Universal Lights
  36. 37. Sweet Spots Order-to-Cash automation What : Integration between CRM and Financials using SOA Suite Why : Real time visibility into order to cash cycle Who : Monster.com, WindRiver, Move Improved Analytics (Sales, HR, Order ..) What : Create reporting layer across various data sources to enable real-time/historical analysis Why : Improved business insight, better decision making Who : Pepsi, Ingersoll Rand, Booz Allen Hamilton, City of LV On boarding/ Off boarding What : Provision and de provision employees and partner quickly Why : Reduced risk of security breach; improved productivity Who : Silicon Image, Embry Riddle, AT&T, Paetec, NetApp Self Service enablement What : Enable customers and employees to perform required functions through composite applications Why : Removal of manual intervention, improved satisfaction Who : Qualcomm, Viewsonic, Deutsche Bank, Universal Light
  37. 38. Resources and More Information … Why use SOA as part of your Apps Upgrade strategy? http://www.oracle.com/technologies/soa/docs/soa-application-upgrades. pdf <ul><li>OTN “Best Practice” Centers </li></ul><ul><ul><li>EBS: www.oracle.com/technology/tech/fmw4apps/ebs </li></ul></ul><ul><ul><li>PSFT: www.oracle.com/technology/tech/fmw4apps/peoplesoft </li></ul></ul><ul><ul><li>SEBL: www.oracle.com/technology/tech/fmw4apps/siebel </li></ul></ul><ul><li>Customer Stories </li></ul><ul><ul><li>Profit Magazine Cover Story (Wind River, VION Foods and PTC) </li></ul></ul><ul><ul><li>QUEST Q&A Magazine Winter Edition (Deutsche Bank, VION Foods, Temple Inland) </li></ul></ul><ul><ul><li>OAUG Insights Winter Edition (Apollo Group, Embry Riddle, Qualcomm) </li></ul></ul><ul><ul><li>Customer Videos </li></ul></ul>
  38. 39. www.oracle.com/technology/tech/fmw4apps/ebs

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