STARTING YOUR OWN BUSINESS! BUSINESS plan Guide
What Is a Business Plan?
A written document that describes in detail how a new business is going to achieve
its goals…A business plan layout a written plan from a marketing, financial and
A business plan is a written description, typically 25 to 35 pages long, that
describes what a new business idea/plan to accomplish.
For most new ventures, the business plan is a dual-purpose document used
both inside and outside the firm.
A Road Map to Success
Gain Control of Your Business
From Day One
What Should a Business Plan Contain?
2.Table of Contents
3.Executive Summary and Fact Sheet
4.Body of the Plan
The Company description
The Product/Service Offering
The Marketing Plan
The Production/Operations Plan
The Management Team
Implementation Schedule and Risks Associated with the Venture
The Financial Plan
• What will the business be
like in the future?
•Statements of direction
•How will the vision be achieved?
•Statement of intention
•Action taken to achieve objectives
Questions a start-up business plan should answer
and realistic answers to questions such
as:plan is meant to be read by potential finance providers (banks etc) or business owners
/shareholders. So it ought to provide convincing
•What is the business idea or opportunity?
•What is the product and how is it different or unique?
•What is the target market segment and who are the potential competitors?
•How large is the target market and is it growing?
•Who are the customers; how much will they buy and at what price?
•What will it cost to produce and sell the product?
•Can the product be made and/or sold profitably?
•At what stage will the business break-even and what are the likely profits?
•What investment is required to launch and establish the business?
•Where will the money come from?
•What are the main risks facing the business and how to handle them?
What are the forms of a Business Plan?
Quantifiable Goals/Objectives =
specific deadline dates, and
Specific, detailed activities
First three years
Marketing calendars are useful tools
Presenting the Business Plan to Investors
look sharp when
• It’s also important to
presenting a business
• This new venture team
is going over its
PowerPoint slides one
last time before an