Qr codes whats the buzz - logo removed - 97 - 2003Presentation Transcript
Page “ Learn How You Can Leverage QR Codes In Your Business To Get More Leads, Make More Sales and Get More Customers” Who Else Wants To Leverage Mobile Marketing In Their Business? QR Codes: What’s The Buzz About These Funny Little Images?
What Are QR Codes? QR Codes are 2D Bar Code Images. Basically they are Bar Codes on steroids! In order to “read” them or “scan” them you need a free QR Code Reader for your cell phone. You can get one here: INTRODUCTION http://www.i-nigma.com/Downloadi-nigmaReader.html
Page Why Should You Be Using QR Codes In Your Marketing Campaigns?
QR codes grab attention
QR codes leverage Mobile technology
QR codes enable embedding of hyperlinks
QR codes enable you to leverage mobile coupons
QR codes enable you to builds lists from Mobile phone users
QR codes enable you to market in such a way that is very cost effective
QR codes can contain lots of information about your products and or services
QR codes can be tracked allowing you to run better metrics on your marketing
Calvin Klein Building Billboard Pepsi Polo Real World Examples of QR Code Marketing Campaigns?
Amazon ( Entertainment Weekly ad)
American Cancer Society
Audible ( Entertainment Weekly ad)
Barnes & Noble
Bosch (spotted in full-page ad in The Wall Street Journal 12/6/10)
The Coca-Cola Company
The Detroit Redwings
Dick’s Sporting Goods
Disney ( The Lion King )
Real World Examples of QR Code Marketing Campaigns Continued?
ERA Real Estate
Express (Direct Mail piece)
Fruit of the Loom ( Entertainment Weekly ad)
Google Favorite Places
HSBC Bank USA
Jaguar (The Wall Street Journal ad spotted (12/6/10)
Jones Apparel Group
The JFK Presidential Library and Museum
Kelley Blue Book
Kellogg’s Special K
Michael C. Fina
Morgan’s Hotel Group
NBA All Star – 2010
Nestle (Dolce Gusto) ( Entertainment Weekly ad)
New York City
New York Islanders
Orlando ( Bus )
Pepsi ( Pepsico )
Proctor & Gamble
San Diego Zoo
Santa Barbara Zoo
Scrubbing Bubbles (S.C. Johnson & Son’s)
Simon & Schuster
Simmons Bedding Company
Bonus: SOAP.net ( Entertainment Weekly ad)
Bonus: Sotheby’s International Reality
Bonus: SPIKE TV
Bonus: Time Warner Cable
List of 101 Major U.S. Brands Using QR Codes
Page How Do QR Codes Grab Attention?
QR Codes grab attention because they stand out
QR Codes can not only be black and white but color too
One can have their company logo or brand embedded into the QR Code image
One is only limited by their imagination as for the appearance and uses for QR Code images in their business. Below are some examples:
Page QR Codes Leverage Mobile Technology & I.R. Marketing
QR Codes are read or interpreted via cell phones with a QR Reading Application which turns your cell phone into a bar code reader.
By leveraging QR Codes in your marketing campaigns you can get a quicker response or Instant Response to your marketing offers by reaching people on a device that most of us never leave home without… our mobile phones.
Mobile Marketing is fast becoming these hottest way to market on the planet due to is fast response time and because by 2013 more people will be surfing the web on their mobile devices vs. desktops and PCs.
Page QR Codes Enable Embedding Of URLs and Hyperlinks
QR Codes allow you to not only encode text into the images but also hyperlinks.
You can drive traffic to any web page or web site you want the end user to arrive at by just embedding or encoding the link within the QR Code image.
You can point your links to a product page, service page, description page, web based video, web based audio, a Facebook profile or Fan Page. Pretty much any online presence you have.
Page QR Codes Enable You To Leverage Mobile Coupons and Incentives
QR Codes can be used to launch Mobile Coupon Marketing Campaigns.
QR Codes can also be used to launch special advertising deals with unique promotions and incentives.
QR Codes can be used in conjunction with Mobile Keywords and Short Codes to get Mobile subscribers sort of like an email list except to their cell phones.
Page QR Codes Enable You To Builds Lists From Mobile Phone Users
QR Codes can enable a company to drive traffic to a web page where the company has set up an auto-responder page to capture leads.
QR Codes can also leverage Mobile Keywords to provide the end user with instructions and a link to subscribe via their mobile phones to a Mobile Marketing list.
You can get an Instant Response to your QR Code Direct Marketing Campaign. QR Codes make it easier to reach your customers on their mobile devices.
Page QR Codes Enable You To Market In a Very Cost Effective Manner
QR Codes enable a company to save on printing 100’s or 1000’s of flyers.
QR Codes can be printed on other items other than flyers or business cards.
QR Codes can be made into rubber stamps and shared that way as well vs. just printing on paper stamping them wherever one wants.
QR Codes are not just for the physical world as you can include QR Codes on your web sites, Facebook Profiles and Fan Pages, in email and so much more.
QR Codes can enable a company to go green by leveraging the ability to change one reference in the QR Code to point to a different URL or redirect.
Page QR Codes Can Contain Lots of Data About Products and Services
QR Codes are capable of handling all types of data such as numeric and alphabetic characters, symbols, binary and control codes.
Depending on the symbol version and character type up to 7,089 characters can be encoded in one symbol. Numeric only - Max. 7,089 characters and Alphanumeric - Max. 4,296 characters.
QR Codes can be used for product descriptions, product labels, coupons, shelf talkers, recipes, reviews, testimonials, promotions, advertisements, signage, TV ads, directions and so much more.
Page QR Codes “Can” Be Tracked Allowing You To Run Metrics On Advertising
QR Codes are capable of being tracked through both paid and free services but they do require the mobile devices reading the codes to have an Internet connection in order to communicate with the tracking server or program.
QR Codes make running several advertising, branding and marketing campaigns easy by just quickly producing new promotional codes for each campaign.
QR Codes can be tracked via special promo codes without having to rely on Internet connectivity.
Page QR Codes Are Showing Up Everywhere and Have Many Uses
QR Codes are showing up on everything from billboards to business cards, and a lot of unexpected things in-between (like cupcakes, scarves and temporary tattoos).
QR Codes can be easily generated, and then printed or embedded on direct mail, email, landing pages, catalogs, postcards and more.
QR Codes can be used to share data, enrich offline experiences, generate sales, collect leads and responses plus track user behavior.
Page QR Codes Examples From Four Different Industries
Restaurants can use QR Codes on menus to provide nutritional and other information. BENEFIT: Saves time for wait-staff to tell customers and increases customer turnaround time. QR Codes an be used on the outside of menus to offer specials and links to online reviews of the restaurant. BENEFIT: Encourages conversion once a prospect is at the restaurant or storefront. They can be used on posters and billboards in the local area to provide a map to the restaurant. BENEFIT: This can synch with the users mobile map app to provide directions to the restaurant location on the fly.
Realtors can use QR Codes on listing signs outside properties BENEFIT: provides the listing info and or a link to a web page, can upload realtor contact info onto a prospect’s mobile phone and eliminates the need for physical house brochures. This also can reduce visits by agent to property to replace house brochures. Also QR Codes can provide more information than available on house brochures.
Page QR Codes Examples From Five Different Industries Continued
Retailers can use QR Codes on in-store product labels (this was implemented by Best Buy last year). BENEFIT: provides additional product info, allowing more staff time to spend on closing a sale rather than answering the same questions over and over. Opportunity to link to online coupons to motivate a sale. On a billboard outside a store front. BENEFIT: Engages a prospect and can link to coupons, store and product reviews to encourage store entry.
Health professionals can use QR Codes in the waiting room to provide patients information about the practice. BENEFIT: provides another point of contact for the patient, reduces waiting room boredom, increasing patient satisfaction and loyalty. Use on printed materials to link to a webpage. BENEFIT: Provides additional information about a medical practice and specialty area. For example dentists could provide “before and after” images of restorative work.
Page QR Codes Examples From Five Different Industries Continued 2
Authors and Writers can use QR Codes on the covers of their books or next to their print articles to provide additional content. BENEFIT: Adds value to their products since readers are looking for information on their books or article topics. Authors and Writers should, on their book covers, link the QR code to an online coupon to motivate potential buyers with a discount. BENEFIT: Increase sales! – Source MarketingTypo.com
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