Susan Burton Lowry Vice President Strategic Services  square one | consulting social media   a primer-for attorneys
<ul><li>Outline  </li></ul><ul><li>Introductions </li></ul><ul><li>Overview of social media platforms </li></ul><ul><li>Wh...
<ul><li>Strategy Development </li></ul><ul><li>Education & Training </li></ul><ul><li>Policy Development </li></ul><ul><li...
social media   Should you consider it? 3 out of 4 Americans use social technology People want to hire other people, not bu...
social media   Should you consider it? LISTENING & LEARNING NOT MARKETING
 
  Social media tools and online communities are how and where your clients are talking ,  researching and reviewing.   It'...
  Consumers    Producers social media   definition
Slide courtesy of  Brain Solis
Personal Branding Strategy
a little more detail …
350 MM  100 MM     50 MM   7-20 MM  13 MM Blogs 84 MM Readers 6 MM members in  45,000 cities
 
 
Newer Developments
<ul><li>LinkedIn has over 60 million members in over 200 countries and territories around the world.  </li></ul><ul><li>A ...
<ul><li>30% users are savvy networkers who earn nearly $93,500 per year </li></ul><ul><li>28% are senior executives earnin...
 
 
 
>150 MM Bookmarked URLS
the power of communities
How is the Legal Industry Using Social Media?
Adoption Curve
In–House Counsel  Gather News and Information  Greentarget Survey: Legal Industry Finally Warming To Social Media
In-House Counsel Gather News and Information  Greentarget Survey: Legal Industry Finally Warming To Social Media 69 percen...
In-House Counsel  Research Outside Counsel for potential hire
 
  LinkedIn
 
 
 
 
  Blogging
  Visibility/Personal Branding
  Visibility
  Top “Blogs”
  Top “Blogs”
<ul><li>    Blogging </li></ul><ul><li>Should be and is typically done by the firm  </li></ul><ul><li>Relates to recent ev...
  Wikis
What is a Wiki?  As a Research Tool: Wikis can be seen as constantly updated collections of useful information arranged in...
Surprise usage!  Law firms using an ad-hoc file systems now using Wiki platforms  Results: Ability to organize its materia...
Attorney Information Online
 
 
 
 
 
Best Practices <ul><li>Manage your online information- both personal and professional (they all show up together!) </li></...
  Visibility/Personal Branding
  Visibility/Personal Branding
  Visibility/Personal Branding
Other information about you online
 
TIP: Managing Your Online Reputation <ul><li>Google yourself </li></ul><ul><li>Set up a Google Profile </li></ul><ul><li>S...
TIP: Managing Your Online Reputation <ul><li>Optimize your LinkedIn profile </li></ul><ul><li>Include a vanity URL </li></...
Join an Online Legal Community
    Join Twitter  Join Twitter but DON’T TWEET Follow trusted legal publications, your clients and your competition Good a...
Social Media in the Courtroom <ul><li>In May of 2008, a jury foreman in a criminal case in West Palm Beach, Florida, used ...
General examples of use of Social Media by Organizations
Navigation of Social Media Landscape for your Clients
 
  cisco survey   social media policy <ul><li>100 companies surveyed </li></ul><ul><li>75 percent admitted to using Faceboo...
  social media    trends  <ul><li>Social Media Begins to Look Less Social </li></ul><ul><li>Brands/Companies Scaling Up </...
social media   a primer
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Social media for attorneys 2.0

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HIgh Level view of Social Media in the Legal Indsutry

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  • Whether we should consider it; How we can best use it; and Share some tips of each that may not be known to the general public
  • Landscape
  • This is the twitter chatter around twelpforce- providing BBUY feedback and information about how TWEPFORCE is doing – the GOOD the BAD AND THE UGLY- there are no watered down corporate interpretations – it’s real feedback from real users
  • Twitter lists, more robust privacy/protection… aggregating around groups Scalability : Wachovia (CoTweet) / Twelpforce
  • Social media for attorneys 2.0

    1. 1. Susan Burton Lowry Vice President Strategic Services square one | consulting social media a primer-for attorneys
    2. 2. <ul><li>Outline </li></ul><ul><li>Introductions </li></ul><ul><li>Overview of social media platforms </li></ul><ul><li>What Are Other Attorneys/Law Firms Doing with Social Media? </li></ul><ul><li>Best Practices for Attorneys: </li></ul><ul><ul><li>Reputation Management </li></ul></ul><ul><ul><li>Visibility/Marketing </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Incorporation into Legal Services Portfolio </li></ul></ul><ul><ul><li>Privacy Policy incorporation </li></ul></ul><ul><ul><li>Social Media Policy development </li></ul></ul><ul><ul><li>Tips & Ideas along the way </li></ul></ul>social media For attorneys
    3. 3. <ul><li>Strategy Development </li></ul><ul><li>Education & Training </li></ul><ul><li>Policy Development </li></ul><ul><li>Implementation and Guidelines </li></ul>social media experience
    4. 4. social media Should you consider it? 3 out of 4 Americans use social technology People want to hire other people, not businesses Attorneys who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who don’t Social Media affects your clients, their employees and their customers: Reputation management Visibility & Marketing Other areas such as customer service Security
    5. 5. social media Should you consider it? LISTENING & LEARNING NOT MARKETING
    6. 7. Social media tools and online communities are how and where your clients are talking , researching and reviewing. It's a conversation that you need to be aware of, understand, and, in some cases, participate in.   social media definition
    7. 8. Consumers Producers social media definition
    8. 9. Slide courtesy of Brain Solis
    9. 10. Personal Branding Strategy
    10. 11. a little more detail …
    11. 12. 350 MM 100 MM 50 MM 7-20 MM 13 MM Blogs 84 MM Readers 6 MM members in 45,000 cities
    12. 15. Newer Developments
    13. 16. <ul><li>LinkedIn has over 60 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second. </li></ul><ul><li>Half of LinkedIn members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members . </li></ul>
    14. 17. <ul><li>30% users are savvy networkers who earn nearly $93,500 per year </li></ul><ul><li>28% are senior executives earning a mean of just over $104,000 per year </li></ul><ul><li>20% use LinkedIn because friends convinced them to sign up, earnings are nearly $88,000 per year </li></ul><ul><li>22% are the hard-core job searchers -(most are employed full time, looking for another position- mostly young and female) </li></ul><ul><li>Recruiters </li></ul>
    15. 21. >150 MM Bookmarked URLS
    16. 22. the power of communities
    17. 23. How is the Legal Industry Using Social Media?
    18. 24. Adoption Curve
    19. 25. In–House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media
    20. 26. In-House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media 69 percent of counsel aged 30-39 expect that their new media consumption of business, industry, and legal news and information will increase over the next six months. The social networking and new media tools that in-house counsel most frequently use for professional reasons (Research, Networking) are: LinkedIn Blogs Wikipedia • The social networking and new media tools that in-house counsel most frequently use for personal reasons are Facebook, Wikipedia, and YouTube.
    21. 27. In-House Counsel Research Outside Counsel for potential hire
    22. 29. LinkedIn
    23. 34. Blogging
    24. 35. Visibility/Personal Branding
    25. 36. Visibility
    26. 37. Top “Blogs”
    27. 38. Top “Blogs”
    28. 39. <ul><li> Blogging </li></ul><ul><li>Should be and is typically done by the firm </li></ul><ul><li>Relates to recent events </li></ul><ul><li>Used for better visibility (trackbacks and commenting) </li></ul><ul><li>Is usually more easily edited and maintained than a web site </li></ul><ul><li>Most Blogging platforms are free- don’t buy into the $24/month model that Avvo uses. (the templates are also free) </li></ul><ul><li>You can build a blog in an hour- it’s the policies, editorial calendar and resources that are the hard part </li></ul><ul><li>For Individual Attorneys </li></ul><ul><li>Use for information gathering and research </li></ul><ul><li>Know what blogs are and how they work </li></ul><ul><li>(commenting, trackbacks) </li></ul>
    29. 40. Wikis
    30. 41. What is a Wiki? As a Research Tool: Wikis can be seen as constantly updated collections of useful information arranged in an encyclopedic or similarly organized way, with hyperlinks to related internal and external information. Most lawyers will get the most value from using wikis created by others most notably, Wikipedia. As a Collaborative tool: information or knowledge platform, Ability to gather and manage &quot;unstructured&quot; information easily and quickly Multiple authors and editors are able to work together Collection of information Collaborative documents
    31. 42. Surprise usage! Law firms using an ad-hoc file systems now using Wiki platforms Results: Ability to organize its materials far better (a huge success). Makes knowledge management and information in general aking it more useful and easier to locate and share information in true Enterprise 2.0 fashion Other Law Wikis: Wex (Cornell University Law School) http://topics.law.cornell.edu/wex WikiLaw/JurisPedia http://www.wikilaw.org Web 2.0 for Laywers Wiki http://weblaw20.wikispaces.com/
    32. 43. Attorney Information Online
    33. 49. Best Practices <ul><li>Manage your online information- both personal and professional (they all show up together!) </li></ul><ul><li>This includes your Firm’s website </li></ul><ul><li>Lock down your Facebook page </li></ul><ul><li>Be curious and cautious </li></ul><ul><li>Work hard to get a good reputation </li></ul>
    34. 50. Visibility/Personal Branding
    35. 51. Visibility/Personal Branding
    36. 52. Visibility/Personal Branding
    37. 53. Other information about you online
    38. 55. TIP: Managing Your Online Reputation <ul><li>Google yourself </li></ul><ul><li>Set up a Google Profile </li></ul><ul><li>Set up a Google alert </li></ul><ul><ul><li>On yourself </li></ul></ul><ul><ul><li>You can also set one up for </li></ul></ul><ul><ul><li>your clients/competitors </li></ul></ul><ul><ul><li>industry/legal research </li></ul></ul><ul><ul><li>Results: Better awareness, time-saving research </li></ul></ul>
    39. 56. TIP: Managing Your Online Reputation <ul><li>Optimize your LinkedIn profile </li></ul><ul><li>Include a vanity URL </li></ul><ul><li> Include keywords and good descriptions </li></ul><ul><li>Link back to your firm’s web site </li></ul><ul><li>See who’s looked at your profile </li></ul><ul><li>Results: Better visibility </li></ul>
    40. 57. Join an Online Legal Community
    41. 58. Join Twitter Join Twitter but DON’T TWEET Follow trusted legal publications, your clients and your competition Good alternative to email alerts
    42. 59. Social Media in the Courtroom <ul><li>In May of 2008, a jury foreman in a criminal case in West Palm Beach, Florida, used his iPhone during a recess in deliberations to look up the definition of the word &quot;prudent,&quot; which he then relayed to other jurors.  The defense attorneys requested a new trial due to juror misconduct.  The judge in the case denied  the request, concluding that any juror misconduct did not affect the verdict. </li></ul><ul><li>  </li></ul><ul><li>In March of 2009, the defense team for a building materials company requested a new trial after discovering that a juror had sent out posts on Twitter about the case in February, including one post that stated, &quot; I just gave away TWELVE MILLION DOLLARS of somebody else's money .&quot;  It is unclear from news reports whether the posts  were made before or after the verdict was handed down.  Regardless of timing, the defense team is claiming that the Twitter posts display that the juror was &quot; was predisposed toward giving a verdict that would impress his audience .&quot; </li></ul><ul><li>  </li></ul><ul><li>In another case in March of 2009, a juror in a federal drug trial admitted to performing research on details of the case on the Internet.  The judge asked the other jurors if they had done the same, and eight others replied affirmatively, prompting the judge to declare a mistrial.  According to defense lawyer Peter Raben, who had been told by the jury that he had been close to winning the case for his client, “ It’s the first time modern technology struck us in that fashion, and it hit us right over the head .” </li></ul><ul><li>  </li></ul><ul><li>In a third case in March of 2009, defense lawyers in a federal corruption trial requested the declaration of a mistrial after discovering that a juror had posted updates on the trial to Twitter and Facebook.  The judge denied the request. </li></ul><ul><li>  </li></ul><ul><li>Additionally, since at least 2005, controversies have been caused by jurors posting about trials on blogs .  In once case a juror wrote blog posts before and after jury selection which the defense claimed demonstrated the juror's bias against criminal defendants.  In another case, a juror used a laptop and the WiFi connection in a jury waiting room to live-blog about being on jury duty . </li></ul><ul><li>  </li></ul><ul><li>With all of this potential for mistrials and other trial interference, ihabit of posting to Twitter, Facebook, blogs, etc--and for judges to repeatedly remind jurors of the restrictions on discussing and researching trial details during jury trials. t may be increasingly important for lawyers to ask jurors about their use of social media and online research. </li></ul>
    43. 60. General examples of use of Social Media by Organizations
    44. 61. Navigation of Social Media Landscape for your Clients
    45. 63. cisco survey social media policy <ul><li>100 companies surveyed </li></ul><ul><li>75 percent admitted to using Facebook and other consumer-facing social networks </li></ul><ul><li>50 percent of respondents admitted to using Twitter extensively in the workplace. Only one in seven of the companies that participated in the research admitted to having a formal process associated with using consumer-facing social networking tools for business purposes . </li></ul>
    46. 64. social media trends <ul><li>Social Media Begins to Look Less Social </li></ul><ul><li>Brands/Companies Scaling Up </li></ul><ul><li>Social Business becomes Serious </li></ul><ul><li>Security, Corporate Risk leads to Policy Making, Greater Transparency </li></ul><ul><li>Mobile </li></ul><ul><li>Sharing with Networks (not eMail ) </li></ul>
    47. 65. social media a primer

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