Getting To Know Linked In : Wells Fargo

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Getting To Know Linked In : Wells Fargo

  1. 1. Getting to Know LinkedIn <ul><li>Introductions </li></ul><ul><li>Background </li></ul><ul><li>Social Media overview </li></ul><ul><li>What is Wells Fargo doing with Social Media? </li></ul><ul><li>Wells Fargo on LinkedIn </li></ul><ul><li>Getting Started </li></ul><ul><li>Q & A </li></ul>
  2. 3. What is LinkedIn ?
  3. 4. LinkedIn IS A BUSINESS SOCIAL NETWORK
  4. 5. How Does LinkedIn Fit in your Business Model?
  5. 6. 100,000 foot view Offline Networking CRM, Outlook, etc Website/Blog New Client
  6. 7. What is Wells Fargo Doing? Social media as PR asset for financial services.   As Ed Terpening says: blogs, Twitters and videos are usually the last stop for company information to be disseminated.. … after it has been thoroughly scrubbed and approved by compliance officers, lawyers or regulators.  Wells Fargo is simply pushing out public information through added channels that have become available via the Internet and mobile devices.
  7. 8. Who is Ed Terpening? So I see by the 2 nd degree, he’s linked to one of my connections. Turns out, he’s connected through a friend of mine !
  8. 9. On March 26 Wells Fargo carefully and judiciously launched aTwitter account . By going a step further - engaging its audience - Wells Fargo is once again proving it is a social media pioneer in financial services.
  9. 12. LinkedIn IS Social Media
  10. 13. It’s Not Just About Building Connections… <ul><li>Manage the information that’s publicly available about you as professional </li></ul><ul><li>Find and be introduced to potential clients, service providers, and subject experts who come recommended </li></ul><ul><li>Create and collaborate on projects, gather data, share files and solve problems </li></ul><ul><li>Be found for business opportunities </li></ul><ul><li>Gain new insights from discussions with like-minded professionals in private group settings </li></ul><ul><li>Discover inside connections that can help you land new clients </li></ul>
  11. 14. Why LinkedIn? Source:http://www.linkedin.com/static?key=advertising_premium
  12. 15. LinkedIn Facts <ul><li>Latest LinkedIn Facts </li></ul><ul><li>LinkedIn has over 43 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second. </li></ul><ul><li>Half of LinkedIn members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  13. 16. GUESS WHAT? Wells Fargo is ALREADY HERE
  14. 17. Others are Doing It *
  15. 18. Look Who Shows Up When I Search
  16. 20. Can you do THREE THINGS? Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results] A RICH public profile means: add a PICTURE A RICH public profile means: HAVE A SUMMARY This is where your personality needs to show through
  17. 21. Anatomy of a Profile <ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Additional Information </li></ul><ul><li>Recommendations </li></ul><ul><li>Q&A </li></ul><ul><li>Contact Settings </li></ul>
  18. 22. FIRST IMPRESSIONS ARE THE MOST IMPORTANT
  19. 23. The PHOTO <ul><li>USE THIS </li></ul>NOT THIS
  20. 24. Anatomy of a Profile <ul><li>Snapshot </li></ul><ul><li>Status </li></ul><ul><li>Photo </li></ul><ul><li>Public Profile </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Additional Information </li></ul><ul><li>Recommendations </li></ul><ul><li>Q&A </li></ul><ul><li>Contact Settings </li></ul>
  21. 25. Your Profile Settings <ul><ul><li>Check your Public Profile </li></ul></ul>
  22. 26. Tip: Optimize Keywords Use company name in your snapshot Use Vanity URLs
  23. 27. Tip: Optimize Keywords Include keywords from your web site’s existing keyword collection for SEO Include your web site URL, products, services, skills, company name and value proposition Include a Call to Action
  24. 28. Newest Feature – Resume Upload For More Information
  25. 29. <ul><ul><li>Find Service Providers </li></ul></ul><ul><ul><li>Populate Company Pages </li></ul></ul><ul><ul><li>Inbox </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Additional Settings/Personalization </li></ul></ul><ul><ul><li>Applications – Show presentations/video </li></ul></ul>What Can You Do With a Profile?
  26. 30. <ul><ul><li>Homepage </li></ul></ul><ul><ul><ul><li>Who’s viewed my profile </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Answers </li></ul></ul></ul><ul><ul><ul><li>Jobs </li></ul></ul></ul><ul><ul><ul><li>Travel </li></ul></ul></ul><ul><ul><ul><li>People you may know </li></ul></ul></ul><ul><ul><ul><li>Network stats </li></ul></ul></ul>Once You Have a Profile
  27. 31. What Else Can you Do with a Profile? <ul><li>Get instant updates </li></ul><ul><ul><li>From your Network </li></ul></ul><ul><ul><li>From your Groups (discussions, new members) </li></ul></ul><ul><ul><li>On People you are tracking </li></ul></ul><ul><ul><li>News (by company, by indsutry) </li></ul></ul><ul><ul><li>‘ Just Joined’ (LinkedIn) </li></ul></ul><ul><ul><li>Company Buzz (you can track Wells Fargo, or other companies) </li></ul></ul>
  28. 32. It’s Not Just About Building Connections… <ul><li>Manage the information that’s publicly available about you as professional </li></ul><ul><li>Find and be introduced to potential clients, service providers, and subject experts who come recommended </li></ul><ul><li>Create and collaborate on projects, gather data, share files and solve problems </li></ul><ul><li>Be found for business opportunities </li></ul><ul><li>Gain new insights from discussions with like-minded professionals in private group settings </li></ul><ul><li>Discover inside connections that can help you land new clients </li></ul>
  29. 33. Can you do THREE THINGS? Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results] A RICH public profile means: add a PICTURE, add keywords that help you be found A RICH public profile means: HAVE A SUMMARY This is where your personality and value proposition needs to show through
  30. 34. How LinkedIn Built A Business

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