September Stakeholder Luncheon September 8, 2009 11:30 a.m. – 1:30 p.m.

Panel Sponsor: Wares Table Sponsors: Thanks to Renier Construction for the Audio-Visual Equipment.

Principal & Social Media Strategist

Sandy Blanquera Is Social Media Good for Business?

Join the race to use Social Media for business.

00_Your customers speak out 93% of Americans believe a company should have a social media presence. 85% believe a company should be active with customers in social media 56% feel a stronger connection with companies they interact with in social media Cone Research of 1000+ Americans, September 2008

00_Your customers speak out

93% of Americans believe a company should have a social media presence.

85% believe a company should be active with customers in social media

56% feel a stronger connection with companies they interact with in social media

Cone Research of 1000+ Americans, September 2008

10 Ways to use social media for business 01_building brand awareness & advocacy 02_building a network for sales/lead generation 03_recruiting 04_reputation management 05_drive traffic to your site 06_PR 07_customer service & customer experience 08_strengthen customer loyalty 09_beat your competitor 10_lead the thought brigade as an expert

10 Ways to use social media for business

01_building brand awareness & advocacy

02_building a network for sales/lead generation

03_recruiting

04_reputation management

05_drive traffic to your site

06_PR

07_customer service & customer experience

08_strengthen customer loyalty

09_beat your competitor

10_lead the thought brigade as an expert

Why have a plan? Improve your current operational processes Better results Fewer mistakes Targeted market Save time and money Experts can also give you answers

Improve your current operational processes

Better results

Fewer mistakes

Targeted market

Save time and money

Experts can also give you answers

Elements of a good plan Goals Expected outcomes & ROI Communication and buy-in from all stakeholders Approach to tackle obstacles to success Resources - $$$, people & time Hire, contract or train help Integration of current marketing and branding Clear idea of the target and how to find them Personal branding plan for “faces”

Goals

Expected outcomes & ROI

Communication and buy-in from all stakeholders

Approach to tackle obstacles to success

Resources - $$$, people & time

Hire, contract or train help

Integration of current marketing and branding

Clear idea of the target and how to find them

Personal branding plan for “faces”

Elements of a good plan (cont.) Implementation process Content ideas Clearly defined roles Posting guidelines Process to manage timing Optimization strategy – keywords, linking, integration Integration of the online and offline experience Evaluation and monitoring tools Reporting

Implementation process

Content ideas

Clearly defined roles

Posting guidelines

Process to manage timing

Optimization strategy – keywords, linking, integration

Integration of the online and offline experience

Evaluation and monitoring tools

Reporting

2.0_channel selection What do you want out of it? Broad reach Size of population Growth and adoption rates Targeted demographic Immediacy or nature of interaction

2.0_channel selection

What do you want out of it?

Broad reach

Size of population

Growth and adoption rates

Targeted demographic

Immediacy or nature of interaction

2.1_Shhhhhhhh…this is top secret! LinkedIn B to B 41 million users, 200 countries 50% US population Median age = 41 Average income = $110K Current adoption growth = 69% (as of April)

2.1_Shhhhhhhh…this is top secret!

LinkedIn

B to B

41 million users, 200 countries

50% US population

Median age = 41

Average income = $110K

Current adoption growth = 69% (as of April)

2.2_Shhhhhhhh…this is top secret! Facebook B to C 200 million active users 33.3% US population Median age = 26 Only 33% make more than 100K Personal, business, non-profits Current adoption growth = 699% (as of April)

2.2_Shhhhhhhh…this is top secret!

Facebook

B to C

200 million active users

33.3% US population

Median age = 26

Only 33% make more than 100K

Personal, business, non-profits

Current adoption growth = 699% (as of April)

2.3_Shhhhhhhh…this is top secret! Twitter B to B, B to C 7.04 million users Median age = 31 Current adoption growth = 3,712% (as of April) Personal and Business

2.3_Shhhhhhhh…this is top secret!

Twitter

B to B, B to C

7.04 million users

Median age = 31

Current adoption growth = 3,712% (as of April)

Personal and Business

2.4_channel selection

2.4_channel selection

Founder

Social media is how we share information online. Sometimes we are the audience. And sometimes we are the author. Often we are both. Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis. Social media tools enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

Social media is how we share information online. Sometimes we are the audience. And sometimes we are the author. Often we are both. Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis.

Social media tools enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

Watch, Listen, Learn http://www.pyzam.com/funnypictures

Experiment

Focus on Relationships http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-puppy-animal-pics/cute-animals-2.html

Begin with the individual. Do business with this guy? Or with this guy?

Be Genuine

Set goals

Integrate http://www.guzer.com/photo/animals_technology.php

Getting Help Option A Target specific projects Option B

Ohio Farm Bureau & Social Media

National Meningitis Association on Facebook

MORPC on Twitter

Manager of the Applications and Development Group

Questions?

Thank you for attending Drive safely!

Thanks again to the sponsors of the luncheon