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Linked In Training

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Transcript

  • 1. Let’s Get LinkedIn Sandy Blanquera Social Boomerang
  • 2. Why Linkedin?
    • Linkedin has over 34 million members in more than 200 countries
    • 50% are US accounts
    • 40% of people use Linkedin from work
    • A new person joins every second
    • Your business network = your business asset
    • Executives from every Fortune 500 company are on Linked-in
    • ~ Linkedin.com 1/09
  • 3. How should I use Linkedin?
    • Manage public information about you
    • Grow your network
    • Find clients, service providers, & subject experts
    • Create and collaborate on projects, gather data, share files and solve problems
    • Business opportunities and partnerships
    • Learn thru discussions
    • Post job listings
    • ~ Adapted from Linkedin.com 1/09
  • 4. How is Linkedin effective in business?
    • Recruiting
    • Finding a job
    • Referrals
    • Building your brand
    • Making a sale
    • Building your network
    • Soft marketing
    • Staying informed
  • 5. You should know…
      • Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it.
      • This may be a first impression of you.
      • Your competitors are using LinkedIn.
        • Jobs
        • Sales
        • Relationships
        • Business owner
  • 6. LinkedIn – 3 Steps for Success
      • Create Profile
      • Build Network
      • Engage - groups, Q&A, one-on-one, status
  • 7.
    • Create Profile
  • 8. Snapshot
    • The snapshot is what people see when they search on you.
    • Name – use a title in your name
    • Title – expand on the title
    • Photo – professional and approachable
    • Updates – change regularly
  • 9. Linkedin - Profile
  • 10. Extended Snapshot
    • List companies you have worked at.
    • Include any community work if a leader.
    • Order your current work
    • Include websites like twitter, blog, etc.
    • Make a pretty profile url
  • 11. Linkedin – Add links & contact settings
  • 12. Profile Summary
    • First sentence about the work you do.
    • Few sentences about your company and what it does
    • Segment rest of summary by topics – functional skills, community work, etc.
  • 13. Linkedin – Profile Summary
  • 14. Specialties
    • Use keywords to enable people to find you in searches.
    • Put as many as you can.
    • Be pithy.
  • 15. Linkedin – Specialties
  • 16. Linkedin - Job History & Description
  • 17. Linkedin – Include Boards/Volunteer Work
  • 18. Linkedin – Get recommendations
  • 19. Linkedin – Give recommendations
  • 20.
    • Build Network
  • 21. Linkedin – Get connected
    • Get connected
      • Search for people by name, company, college, organization, key words
      • Linkedin will also suggest connections
      • Upload contacts from Outlook
      • Search the people connected to one of your connections
      • Search people in groups
  • 22. Linkedin – Get Connected
    • Search on key words
    • Save searches
    • Reuse
  • 23. Use applications
  • 24. Create Events
  • 25. Linkedin - Engage
    • Ask questions
    • Answer questions
    • Ask for advice
    • Engage in existing dialogue
    • On the Home page, check out people’s updates
    • Act on what you see
    • Comment, email, call
    • Make conversations smoother by researching
    • Join groups
  • 26.
    • Engage
  • 27. Join Groups
  • 28. Linkedin – Ask questions
  • 29. Home Page
    • Comment on people’s status
    • Read their blog post and comment
    • Send a message in LinkedIn
    • Invite to join similar groups
    • Comment on other apps, like book ap.
  • 30. Questions?