Let’s Get LinkedIn Sandy Blanquera Social Boomerang

Why Linkedin? Linkedin has over 34 million members in more than 200 countries 50% are US accounts 40% of people use Linkedin from work A new person joins every second Your business network = your business asset Executives from every Fortune 500 company are on Linked-in ~ Linkedin.com 1/09

Linkedin has over 34 million members in more than 200 countries

50% are US accounts

40% of people use Linkedin from work

A new person joins every second

Your business network = your business asset

Executives from every Fortune 500 company are on Linked-in

~ Linkedin.com 1/09

How should I use Linkedin? Manage public information about you Grow your network Find clients, service providers, & subject experts Create and collaborate on projects, gather data, share files and solve problems Business opportunities and partnerships Learn thru discussions Post job listings ~ Adapted from Linkedin.com 1/09

Manage public information about you

Grow your network

Find clients, service providers, & subject experts

Create and collaborate on projects, gather data, share files and solve problems

Business opportunities and partnerships

Learn thru discussions

Post job listings

~ Adapted from Linkedin.com 1/09

How is Linkedin effective in business? Recruiting Finding a job Referrals Building your brand Making a sale Building your network Soft marketing Staying informed

Recruiting

Finding a job

Referrals

Building your brand

Making a sale

Building your network

Soft marketing

Staying informed

You should know… Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it. This may be a first impression of you. Your competitors are using LinkedIn. Jobs Sales Relationships Business owner

Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it.

This may be a first impression of you.

Your competitors are using LinkedIn.

Jobs

Sales

Relationships

Business owner

LinkedIn – 3 Steps for Success Create Profile Build Network Engage - groups, Q&A, one-on-one, status

Create Profile

Build Network

Engage - groups, Q&A, one-on-one, status

Create Profile

Create Profile

Snapshot The snapshot is what people see when they search on you. Name – use a title in your name Title – expand on the title Photo – professional and approachable Updates – change regularly

The snapshot is what people see when they search on you.

Name – use a title in your name

Title – expand on the title

Photo – professional and approachable

Updates – change regularly

Linkedin - Profile

Extended Snapshot List companies you have worked at. Include any community work if a leader. Order your current work Include websites like twitter, blog, etc. Make a pretty profile url

List companies you have worked at.

Include any community work if a leader.

Order your current work

Include websites like twitter, blog, etc.

Make a pretty profile url

Linkedin – Add links & contact settings

Profile Summary First sentence about the work you do. Few sentences about your company and what it does Segment rest of summary by topics – functional skills, community work, etc.

First sentence about the work you do.

Few sentences about your company and what it does

Segment rest of summary by topics – functional skills, community work, etc.

Linkedin – Profile Summary

Specialties Use keywords to enable people to find you in searches. Put as many as you can. Be pithy.

Use keywords to enable people to find you in searches.

Put as many as you can.

Be pithy.

Linkedin – Specialties

Linkedin - Job History & Description

Linkedin – Include Boards/Volunteer Work

Linkedin – Get recommendations

Linkedin – Give recommendations

Build Network

Build Network

Linkedin – Get connected Get connected Search for people by name, company, college, organization, key words Linkedin will also suggest connections Upload contacts from Outlook Search the people connected to one of your connections Search people in groups

Get connected

Search for people by name, company, college, organization, key words

Linkedin will also suggest connections

Upload contacts from Outlook

Search the people connected to one of your connections

Search people in groups

Linkedin – Get Connected Search on key words Save searches Reuse

Search on key words

Save searches

Reuse

Use applications

Create Events

Linkedin - Engage Ask questions Answer questions Ask for advice Engage in existing dialogue On the Home page, check out people’s updates Act on what you see Comment, email, call Make conversations smoother by researching Join groups

Ask questions

Answer questions

Ask for advice

Engage in existing dialogue

On the Home page, check out people’s updates

Act on what you see

Comment, email, call

Make conversations smoother by researching

Join groups

Engage

Engage

Join Groups

Linkedin – Ask questions

Home Page Comment on people’s status Read their blog post and comment Send a message in LinkedIn Invite to join similar groups Comment on other apps, like book ap.

Comment on people’s status

Read their blog post and comment

Send a message in LinkedIn

Invite to join similar groups

Comment on other apps, like book ap.

Questions?