Linked In For Business


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Want to improve how you look at LinkedIn? This presentation walks you through three essential elements: setting up, building networks and engaging.

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Linked In For Business

  1. 1. LinkedIn For Business<br />Sandy Blanquera<br />CEO & Founder<br />Social Boomerang<br />
  2. 2. Every great accomplishment starts with the decision to try.<br />
  3. 3. You get out what you put in.Low effort High effortLow quality High qualityInconsistent Consistency<br />
  4. 4. 3 Ingredients for Social Media Success<br />Create Account<br />Grow Network<br />Engage<br />
  5. 5. Create Account<br />
  6. 6. Create Account<br />Adoption<br />Build Brand<br />Build Profile<br />
  7. 7. Adoption<br />LinkedIn not just a static resume<br />Your network - an asset<br />Prospecting, sales, clients<br />Marketing, branding<br />Posting jobs<br />Finding jobs<br />Discoverable through millions of searches on search engines and LinkedIn<br />
  8. 8. Adoption Tip<br />Want to understand LinkedIn’s value?<br />Ask these people how they use LinkedIn:<br />Sales person<br />Recruiter<br />LION<br />Influencer/Networker<br />Social media person<br />Commit to try one new practice<br />
  9. 9. Build Brand<br />Make your profile “magnetic”<br />White papers<br />Case Studies<br />Slideshares<br />Keywords <br />Photo<br />Accurate and appropriate Information<br />Recommendations<br />
  10. 10. Build Brand Tip<br />Ask a couple friends or marketing friend for opinion<br />Ask yourself, “what would I expect to see”<br />Ask yourself, “what will people search for”<br />Use expert for photo, logo, etc.<br />
  11. 11. Build Profile<br />Make snapshot count<br />Summary – about you or business?<br />Use keywords to improve searchability<br />In Current – list boards, clients & job title<br />Integrate websites and social media links<br />Create pretty URL<br />Establish settings for security<br />Get recommendations<br />
  12. 12. Build Profile Tips<br />Use profile gauge<br />Review profiles of others in your field<br />Spend time preparing content<br />
  13. 13. Grow Your Network<br />
  14. 14. Grow Your Network<br />Upload contacts from address books<br />Search for people based on work, college<br />Explore LinkedIn suggestions<br />Look at your connection’s networks<br />Connect to groups and search<br />LinkedIn suggestion tool<br />
  15. 15. Grow Your Network Tips<br />Save searches for ongoing use<br />Upload LinkedIn Outlook toolbar<br />Connect to dashboard weekly<br />Use Grab tool<br />Actively add new network contacts weekly<br />
  16. 16. Engage<br />
  17. 17. Engage<br />Add Applications <br />Create Events & share<br />Add blog<br />Send a slideshare<br />Ask and answer questions<br />Ask for advice<br />Join and contribute to groups<br />
  18. 18. Engage Tips<br />Quality and Consistency<br />Check updates on home page regularly<br />Find reasons to send a note<br />
  19. 19. Add each ingredient for LinkedIn success.<br />Create Account<br />Grow Network<br />Engage<br />
  20. 20. Work consistently and you reach your goal.<br />
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