Linked In For Business
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Linked In For Business

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Want to improve how you look at LinkedIn? This presentation walks you through three essential elements: setting up, building networks and engaging.

Want to improve how you look at LinkedIn? This presentation walks you through three essential elements: setting up, building networks and engaging.

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    Linked In For Business Linked In For Business Presentation Transcript

    • LinkedIn For Business
      Sandy Blanquera
      CEO & Founder
      Social Boomerang
    • Every great accomplishment starts with the decision to try.
    • You get out what you put in.Low effort High effortLow quality High qualityInconsistent Consistency
    • 3 Ingredients for Social Media Success
      Create Account
      Grow Network
      Engage
    • Create Account
    • Create Account
      Adoption
      Build Brand
      Build Profile
    • Adoption
      LinkedIn not just a static resume
      Your network - an asset
      Prospecting, sales, clients
      Marketing, branding
      Posting jobs
      Finding jobs
      Discoverable through millions of searches on search engines and LinkedIn
    • Adoption Tip
      Want to understand LinkedIn’s value?
      Ask these people how they use LinkedIn:
      Sales person
      Recruiter
      LION
      Influencer/Networker
      Social media person
      Commit to try one new practice
    • Build Brand
      Make your profile “magnetic”
      White papers
      Case Studies
      Slideshares
      Keywords
      Photo
      Accurate and appropriate Information
      Recommendations
    • Build Brand Tip
      Ask a couple friends or marketing friend for opinion
      Ask yourself, “what would I expect to see”
      Ask yourself, “what will people search for”
      Use expert for photo, logo, etc.
    • Build Profile
      Make snapshot count
      Summary – about you or business?
      Use keywords to improve searchability
      In Current – list boards, clients & job title
      Integrate websites and social media links
      Create pretty URL
      Establish settings for security
      Get recommendations
    • Build Profile Tips
      Use profile gauge
      Review profiles of others in your field
      Spend time preparing content
    • Grow Your Network
    • Grow Your Network
      Upload contacts from address books
      Search for people based on work, college
      Explore LinkedIn suggestions
      Look at your connection’s networks
      Connect to groups and search
      LinkedIn suggestion tool
    • Grow Your Network Tips
      Save searches for ongoing use
      Upload LinkedIn Outlook toolbar
      Connect to dashboard weekly
      Use Grab tool
      Actively add new network contacts weekly
    • Engage
    • Engage
      Add Applications
      Create Events & share
      Add blog
      Send a slideshare
      Ask and answer questions
      Ask for advice
      Join and contribute to groups
    • Engage Tips
      Quality and Consistency
      Check updates on home page regularly
      Find reasons to send a note
    • Add each ingredient for LinkedIn success.
      Create Account
      Grow Network
      Engage
    • Work consistently and you reach your goal.