Linked In For Business
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Linked In For Business

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Want to improve how you look at LinkedIn? This presentation walks you through three essential elements: setting up, building networks and engaging.

Want to improve how you look at LinkedIn? This presentation walks you through three essential elements: setting up, building networks and engaging.

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Linked In For Business Linked In For Business Presentation Transcript

  • LinkedIn For Business
    Sandy Blanquera
    CEO & Founder
    Social Boomerang
  • Every great accomplishment starts with the decision to try.
  • You get out what you put in.Low effort High effortLow quality High qualityInconsistent Consistency
  • 3 Ingredients for Social Media Success
    Create Account
    Grow Network
    Engage
  • Create Account
  • Create Account
    Adoption
    Build Brand
    Build Profile
  • Adoption
    LinkedIn not just a static resume
    Your network - an asset
    Prospecting, sales, clients
    Marketing, branding
    Posting jobs
    Finding jobs
    Discoverable through millions of searches on search engines and LinkedIn
  • Adoption Tip
    Want to understand LinkedIn’s value?
    Ask these people how they use LinkedIn:
    Sales person
    Recruiter
    LION
    Influencer/Networker
    Social media person
    Commit to try one new practice
  • Build Brand
    Make your profile “magnetic”
    White papers
    Case Studies
    Slideshares
    Keywords
    Photo
    Accurate and appropriate Information
    Recommendations
  • Build Brand Tip
    Ask a couple friends or marketing friend for opinion
    Ask yourself, “what would I expect to see”
    Ask yourself, “what will people search for”
    Use expert for photo, logo, etc.
  • Build Profile
    Make snapshot count
    Summary – about you or business?
    Use keywords to improve searchability
    In Current – list boards, clients & job title
    Integrate websites and social media links
    Create pretty URL
    Establish settings for security
    Get recommendations
  • Build Profile Tips
    Use profile gauge
    Review profiles of others in your field
    Spend time preparing content
  • Grow Your Network
  • Grow Your Network
    Upload contacts from address books
    Search for people based on work, college
    Explore LinkedIn suggestions
    Look at your connection’s networks
    Connect to groups and search
    LinkedIn suggestion tool
  • Grow Your Network Tips
    Save searches for ongoing use
    Upload LinkedIn Outlook toolbar
    Connect to dashboard weekly
    Use Grab tool
    Actively add new network contacts weekly
  • Engage
  • Engage
    Add Applications
    Create Events & share
    Add blog
    Send a slideshare
    Ask and answer questions
    Ask for advice
    Join and contribute to groups
  • Engage Tips
    Quality and Consistency
    Check updates on home page regularly
    Find reasons to send a note
  • Add each ingredient for LinkedIn success.
    Create Account
    Grow Network
    Engage
  • Work consistently and you reach your goal.