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Julie Spicer - AMA
 

Julie Spicer - AMA

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  • Research companies, competition, and key contacts conducted primarily through Information on Sites like LinkedIn andFaceBook provide a place to research target companies, competition, network relationships, groups, and interests enabling quick action. More calls are “warm” with a better understand of the person/lead by the information they are sharing about themselves. With the increased transparency, research time is significantly reduced providing exponential real time information.
  • furthering the insight into a contacts’ network, interests, etc.
  • Clear, consistent message to the client Assure everybody knows the capabilities and the responsibilities. It all depends on corporate culture and capabilities. One of the largest insurance providers in the US  used Twitter as part of their branding strategy. The  compliance department, stating that their people can’t communicate outside the company except with the text-based corporate email system, so it could be logged and tracked.” The company wasn’t allowed to go social.
  • Community is more networking and job seeker friendly. On line reference checks saving time
  • Clear, consistent message to the client Assure everybody knows the capabilities and the responsibilities. It all depends on corporate culture and capabilities. One of the largest insurance providers in the US  used Twitter as part of their branding strategy. The  compliance department, stating that their people can’t communicate outside the company except with the text-based corporate email system, so it could be logged and tracked.” The company wasn’t allowed to go social.

Julie Spicer - AMA Julie Spicer - AMA Presentation Transcript

  • September 2, 2009 Julie Spicer Quick Solutions 614-906-2007 [email_address]
  • Sales…..Before Social Media
  • Sales – Research / Prospecting
    • Old Process
    • New Avenues
    • Leverage Hoovers, Spoke, library site searches, or costly “pay for” lists.
    • Blind calls to gatekeepers and company directories.
    • Limited data and static, and research times lengthy, less information.
    • LinkedIn and Plaxo provide transparency and a place to research target companies, competition, network relationships, and groups.
    • Reduced time on research enables more time on calls and meetings.
    • More calls are “warm”.
  • Sales - Networking
    • Old Process
    • New Avenues
    • In person at events or through introductions from current network.
    • Contacts tracked in a rolodex, spreadsheet or CRM….static and one dimensional.
    • LinkedIn exposes extended relationships allowing for easy introductions and referrals.
    • Contact information is dynamic and updated by individual users
    • Meetup sites show membership and attendee lists allowing members to better target which events to attend.
    • People get connected online after meeting in person.
  • Sales – Marketing
    • Old Process
    • New Avenues
    • Some companies little or no budgets for marketing.
    • Direct mail advertising, email blasts.
    • Print and internet marketing campaigns.
    • Social Media Marketing strategies.
    • Leveraging Twitter, Company Facebook Accounts, LinkedIn Company Pages, LinkedIn Groups.
    • Determining best way to integrate SM.
    • Target marketing to specialty interest groups .
    • Partial or full replacement of traditional advertising and marketing at a fraction of the costs.
    • Many times a necessity for organizations wanting to stay ahead of its competitors.
  • Sales – Strategy
    • Companies are determining social media strategies and policies.
    • Growing percentages of Salespeople are using tools like Twitter and Facebook, more in B2C, increasing in B2B.
    • Some industries are adopting social media quickly and smartly, integrating it into their processes. Some aren’t.
      • “ New tools onto an old process won’t yield desired results.
      • Enterprise communities require a business process redesign.”
      • Vanessa DiMauro, CEO of Leader Networks
  • Recruiting
    • Old Process
    • New Avenues
    • Job postings on job boards like Monster and HotJobs.
    • Lengthy candidate research process leveraging internet searches, company directories, and expensive pay for sites.
    • Cold calling candidates
    • Candidates searched job boards in the evenings.
    • Professional References
    • Posting on Twitter, LinkedIn, & Facebook…diminishing postings on Monster.
    • Process to validate info across SM sites.
    • Relationship transparency = increased candidate pool.
    • On-line introductions
    • Candidates see Tweets & LinkedIn updates all day.
    • New process yields greater candidate pool and reduced time.
    • On-line reference checks .
    • Easier long term connecting
  • Recruiting – The Bottom Line
    • Networking has exploded. People are easier to find and connect with than ever.
    • Companies leveraging Social Media are reducing costs and effectively marketing jobs.
    • Recruiters must understand where their candidate pool “hangs out”.
  • Questions?
    • Thank you!!
    • Julie Spicer
    • [email_address]
    • 614-896-2007