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Julie Spicer - AMA
 

Julie Spicer - AMA

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  • Research companies, competition, and key contacts conducted primarily through Information on Sites like LinkedIn andFaceBook provide a place to research target companies, competition, network relationships, groups, and interests enabling quick action. More calls are “warm” with a better understand of the person/lead by the information they are sharing about themselves. With the increased transparency, research time is significantly reduced providing exponential real time information.
  • furthering the insight into a contacts’ network, interests, etc.
  • Clear, consistent message to the client Assure everybody knows the capabilities and the responsibilities. It all depends on corporate culture and capabilities. One of the largest insurance providers in the US  used Twitter as part of their branding strategy. The  compliance department, stating that their people can’t communicate outside the company except with the text-based corporate email system, so it could be logged and tracked.” The company wasn’t allowed to go social.
  • Community is more networking and job seeker friendly. On line reference checks saving time
  • Clear, consistent message to the client Assure everybody knows the capabilities and the responsibilities. It all depends on corporate culture and capabilities. One of the largest insurance providers in the US  used Twitter as part of their branding strategy. The  compliance department, stating that their people can’t communicate outside the company except with the text-based corporate email system, so it could be logged and tracked.” The company wasn’t allowed to go social.

Julie Spicer - AMA Julie Spicer - AMA Presentation Transcript