Even Blondes Use Social Media


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Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including channel selection.

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  • Welcome to Social Media for Us – who is us? Us, for the purpose of today are business owners or people in business.
  • Even Blondes Use Social Media

    1. 1. Even Blondes Use Social Media: You can too Sandy Blanquera Principal & Blonde
    2. 2. Shift Happens! The world is changing fast .
    3. 3. <ul><li>The first text message was sent </li></ul><ul><li>in 1992 . </li></ul><ul><li>Today, text messages outnumber </li></ul><ul><li>people on the planet at 8 billion </li></ul><ul><li>per day. </li></ul><ul><li>~ Tomi T Ahonen </li></ul>
    4. 4. <ul><li>Today , 1.5 billion people use the web. </li></ul><ul><li>Internet World Stats. </li></ul><ul><li>India is the number one </li></ul><ul><li>English speaking country in the world . </li></ul><ul><li>100% of college graduates speak </li></ul><ul><li>English in India. </li></ul><ul><li>~ wikipedia.com </li></ul>
    5. 5. <ul><li>If Facebook were a country , </li></ul><ul><li>it would be the 8 th largest country in the world . </li></ul><ul><li>Facebook had 132.1 million </li></ul><ul><li>unique visitors in 2008. </li></ul><ul><li>My Space had 117.6 million unique visitors in 2008. </li></ul>
    6. 6. <ul><li>Your competition is already using social media. </li></ul><ul><li>Be an early adopter before your competition gets to your target audience. </li></ul>
    7. 7. <ul><li>Citizens are creating the web content . Are you one of them ? </li></ul>
    8. 8. <ul><li>Social media sites have experienced incredible growth </li></ul><ul><ul><li>Twitter | 2,400,000 | 343% growth </li></ul></ul><ul><ul><li>Ning | 251% </li></ul></ul><ul><ul><li>Linkedin | 11,924,000 | 193% growth </li></ul></ul><ul><ul><li>Facebook | 39,003,000 | 116% growth </li></ul></ul><ul><ul><li>My Space | 59,352,000 | 1% growth </li></ul></ul><ul><ul><li>As of September 2008 </li></ul></ul><ul><ul><li>~ Nielson wire </li></ul></ul>
    9. 9. <ul><li>What does all this shifting mean ? </li></ul><ul><li>If you aren’t part of the shift, </li></ul><ul><li>you could get left behind . </li></ul>
    10. 10. I’m curious. Tell me more!
    11. 11. <ul><li>Web 2.0 is </li></ul><ul><li>Changing trends using World Wide Web technology and web design to enhance creativity communications secure information sharing collaboration and functionality of the web . </li></ul>
    12. 12. What is Social Media?
    13. 14. <ul><li>SOCIAL MEDIA is an umbrella term. </li></ul><ul><li>It defines web activities. integrates technology creates </li></ul><ul><li>social interaction and the construction </li></ul><ul><li>of words pictures videos and audio. </li></ul><ul><li>http://www.wikipedia.org </li></ul>
    14. 15. Looks overwhelming. How do I make sense of all the applications?
    15. 16. Conversations Powered by certain applications… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Wikis </li></ul><ul><li>… to name a few </li></ul>
    16. 18. Build your social network one relationship & one conversation at a time
    17. 19. <ul><li>Pick your channels carefully! </li></ul><ul><li>WWW Reach </li></ul><ul><li>Size of population </li></ul><ul><li>Demographics </li></ul><ul><li>Growth and adoption rates </li></ul><ul><li>Nature of interaction </li></ul>
    18. 20. Channel characteristics
    19. 21. <ul><li>What should you do? </li></ul>
    20. 22. <ul><li>Go Blonde. </li></ul><ul><li>Get your feet wet </li></ul><ul><li>Create a social media strategy </li></ul><ul><li>Explore personal branding </li></ul><ul><li>Learn production tools </li></ul><ul><li>Engage consistently </li></ul><ul><li>Get feedback </li></ul>