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Even Blondes Use Social Media

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Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including …

Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including channel selection.

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  • Welcome to Social Media for Us – who is us? Us, for the purpose of today are business owners or people in business.
  • Transcript

    • 1. Even Blondes Use Social Media: You can too Sandy Blanquera Principal & Blonde
    • 2. Shift Happens! The world is changing fast .
    • 3.
      • The first text message was sent
      • in 1992 .
      • Today, text messages outnumber
      • people on the planet at 8 billion
      • per day.
      • ~ Tomi T Ahonen
    • 4.
      • Today , 1.5 billion people use the web.
      • Internet World Stats.
      • India is the number one
      • English speaking country in the world .
      • 100% of college graduates speak
      • English in India.
      • ~ wikipedia.com
    • 5.
      • If Facebook were a country ,
      • it would be the 8 th largest country in the world .
      • Facebook had 132.1 million
      • unique visitors in 2008.
      • My Space had 117.6 million unique visitors in 2008.
    • 6.
      • Your competition is already using social media.
      • Be an early adopter before your competition gets to your target audience.
    • 7.
      • Citizens are creating the web content . Are you one of them ?
    • 8.
      • Social media sites have experienced incredible growth
        • Twitter | 2,400,000 | 343% growth
        • Ning | 251%
        • Linkedin | 11,924,000 | 193% growth
        • Facebook | 39,003,000 | 116% growth
        • My Space | 59,352,000 | 1% growth
        • As of September 2008
        • ~ Nielson wire
    • 9.
      • What does all this shifting mean ?
      • If you aren’t part of the shift,
      • you could get left behind .
    • 10. I’m curious. Tell me more!
    • 11.
      • Web 2.0 is
      • Changing trends using World Wide Web technology and web design to enhance creativity communications secure information sharing collaboration and functionality of the web .
    • 12. What is Social Media?
    • 13.  
    • 14.
      • SOCIAL MEDIA is an umbrella term.
      • It defines web activities. integrates technology creates
      • social interaction and the construction
      • of words pictures videos and audio.
      • http://www.wikipedia.org
    • 15. Looks overwhelming. How do I make sense of all the applications?
    • 16. Conversations Powered by certain applications…
      • Blogs
      • Micro Blogs
      • Online Chat
      • RSS
      • Widgets
      • Social Networks
      • Social Bookmarks
      • Message Boards
      • Podcasts
      • Video Sharing Sites
      • Photo Sharing Sites
      • Wikis
      • … to name a few
    • 17.  
    • 18. Build your social network one relationship & one conversation at a time
    • 19.
      • Pick your channels carefully!
      • WWW Reach
      • Size of population
      • Demographics
      • Growth and adoption rates
      • Nature of interaction
    • 20. Channel characteristics
    • 21.
      • What should you do?
    • 22.
      • Go Blonde.
      • Get your feet wet
      • Create a social media strategy
      • Explore personal branding
      • Learn production tools
      • Engage consistently
      • Get feedback

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