Even Blondes Use Social Media

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Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including …

Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including channel selection.

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  • Welcome to Social Media for Us – who is us? Us, for the purpose of today are business owners or people in business.

Transcript

  • 1. Even Blondes Use Social Media: You can too Sandy Blanquera Principal & Blonde
  • 2. Shift Happens! The world is changing fast .
  • 3.
    • The first text message was sent
    • in 1992 .
    • Today, text messages outnumber
    • people on the planet at 8 billion
    • per day.
    • ~ Tomi T Ahonen
  • 4.
    • Today , 1.5 billion people use the web.
    • Internet World Stats.
    • India is the number one
    • English speaking country in the world .
    • 100% of college graduates speak
    • English in India.
    • ~ wikipedia.com
  • 5.
    • If Facebook were a country ,
    • it would be the 8 th largest country in the world .
    • Facebook had 132.1 million
    • unique visitors in 2008.
    • My Space had 117.6 million unique visitors in 2008.
  • 6.
    • Your competition is already using social media.
    • Be an early adopter before your competition gets to your target audience.
  • 7.
    • Citizens are creating the web content . Are you one of them ?
  • 8.
    • Social media sites have experienced incredible growth
      • Twitter | 2,400,000 | 343% growth
      • Ning | 251%
      • Linkedin | 11,924,000 | 193% growth
      • Facebook | 39,003,000 | 116% growth
      • My Space | 59,352,000 | 1% growth
      • As of September 2008
      • ~ Nielson wire
  • 9.
    • What does all this shifting mean ?
    • If you aren’t part of the shift,
    • you could get left behind .
  • 10. I’m curious. Tell me more!
  • 11.
    • Web 2.0 is
    • Changing trends using World Wide Web technology and web design to enhance creativity communications secure information sharing collaboration and functionality of the web .
  • 12. What is Social Media?
  • 13.  
  • 14.
    • SOCIAL MEDIA is an umbrella term.
    • It defines web activities. integrates technology creates
    • social interaction and the construction
    • of words pictures videos and audio.
    • http://www.wikipedia.org
  • 15. Looks overwhelming. How do I make sense of all the applications?
  • 16. Conversations Powered by certain applications…
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Wikis
    • … to name a few
  • 17.  
  • 18. Build your social network one relationship & one conversation at a time
  • 19.
    • Pick your channels carefully!
    • WWW Reach
    • Size of population
    • Demographics
    • Growth and adoption rates
    • Nature of interaction
  • 20. Channel characteristics
  • 21.
    • What should you do?
  • 22.
    • Go Blonde.
    • Get your feet wet
    • Create a social media strategy
    • Explore personal branding
    • Learn production tools
    • Engage consistently
    • Get feedback