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Community and audiences dennison

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Understand the differences between a community and an audience along with an example of one community.

Understand the differences between a community and an audience along with an example of one community.


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  • People connect to people online, not brands. It is different than traditional media where people connect to brands.Implications for you are that you need your personal brand to be dimensional giving people lots of interesting reasons to connect. People may be drawn to you not just because of interior design, but because of something else you do like volunteering at the soup kitchen.Here you can see how different my business brand and personal brand are. You can also see the dimension in my personal brand around being a mom, community activist and leader, working with colleges and much more. There are several dimensions whereby people might interact with my brand outside of social media that might lead to doing business together. I’ve made many strong alliances that have led to business relationships by joining women business groups for one example.
  • Transcript

    • 1. For Dennison University
      Presented by Sandy Blanquera
      CEO & Founder of Social Boomerang
      http://socialboomerang.com
      Community and AudiencesUnderstanding the Difference
    • 2. What’s the difference betweenan audience and a community?
    • 3. Audience vs. CommunityWhich way are the chairs facing?
      Audience: Someone listening, captive for the moment.
      Community: Group of people you want to be connected to and engage with.
    • 4. Audience
      Shorter term, gather to listen, no binding system required
      May convert to community
      Build awareness and value
      Create interest – advertising and events
      Repeat visits convert to community
      Thought leadership, ideas and great content important
    • 5. Community
      Longer life-span
      Requires a system to bind
      Look to each other to sustain the relationship and interactions.
      Collaborative
      Like-minded, similar interests, passions
      May engage around products or brand, but not there to be sold
      For success must have leaders, need consistent & grateful leaders for growth
      Engagement and empowerment are key to building
      Look for value and reward – if absent engagement decreases
      Social networking provides binding system that creates transparency of activity, relationships and sharing of content
    • 6. An example of a community…TechLife Ohio
    • 7. Many online communities make the whole
    • 8. Making a community: Events
    • 9. TechLifeMeetup – to share and track events
      • About 1900 meetup members
      • 10. Use other social media
      • 11. 840 events since 9/2008
    • TechLifeBlog – for trending information, local, state and national news
    • 12. TechLifeLinkedIn – micro-community2100 Entrepreneurs, Technologists, Startups
    • 13. TechLifeFacebook Fan Page – Micro Community
    • 14. Twitter – Public and Micro Community
    • 15. Online Brand Development is a Journey
      Understand the importance of the brand.
      Intentional design and development of the brand
      Start a network
      Grow the network
      Speak publicly
      Advertising – i.e. realtor
      Elevator pitch
      Social Networking
      Blogging
    • 16. Journey of a personal brand
      You
      College, work, professional and social groups
      Networking: Ongoing, never stop!
      Start attending events, networking, speaking, integrate on and offline.
      Building audiences: Be part of public facing situations
      Get involved; actively build community - join a committee, found a group, lead
      Become part of a Community: Use online to solidify
      Leverage relationships to meet goals
      Reaping rewards: Support, mentoring, sales
    • 17. SB 2
      Sandy Blanquera
      Social Boomerang
      • Entrepreneur
      • 18. Community leader, advisor
      • 19. Active change agent for small business, technology, women in business
      • 20. Social media & web technology expert
      • 21. Bridge builder between education & business
      • 22. Mentor to emerging workforce
      • 23. Professional speaker
      • 24. Mom to four teenaged girls
      Social Boomerang iNtEgRaTesmedia, marketing and web to bring you returns on your communications.
      We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.