Government commodity distribution programs Families & individuals in need
Why are we participating?
It’s how we’re all communicating…
Be present & participate
Communicate with the masses
Learn about audience
www.emarketer.com US Brand Marketers Who Use Social Media Marketing , June-July 2009 (% of respondents) Yes, it’s currently part of our marketing activity 59% We are planning to implement social media in:
next 3 months 13%
- 4-6 months 7%
- next 7-12 months 3%
12 months or longer 5%
- No, we’re not using/planning to use social media 13% Source: Equation Research, “ 2009 Marketing Industry Trends Report ,” August 18, 2009
“ To figure out what to measure, nonprofits must engage their stakeholders, research meaningful metrics and experiment with trial and error”.
- Jason Saul via http://beth.typepad.com
How do you measure awareness?
No dollar amount; so measure online presence
Social media audit
Measure BEFORE and after
Has it worked?
So what ARE we doing:
what works & what doesn’t
how to craft effective messages or calls to action
“ Relationship building lays groundwork for future campaigns to raise time, money, and blood.”
- Beth Kanter, http://beth.typepad.com
Non-profits & social media www.nonprofitsocialnetworksurvey.com * Facebook Question Social Networks What is the primary purpose of the community? Marketing (80.5%) How long have you had your *community? 1-24 months (93.8%) How much fundraising revenue have you raised from your community over the preceding year? Not fundraising (61.1%) For those nonprofits without a community of this type, what is the primary reason? Do not have the expertise in-house (44.3%)
Non-profits & social media
NPOs are allocating real resources, staff & budgets
Very little real revenue generated
Facebook is the most popular
39.9% have raised money
29.1% raised $500 or less over past 12 months
More than 1/2 intend to increase project staffing into 2010
Communications & marketing departments most likely to own efforts